• Lead Automation: Develop and optimize inbound lead automation workflows using Outreach.io and Marketo.• Demand Generation: Create and execute strategies to drive lead conversion through automated flows.• Campaign Management: Manage and analyze campaigns to ensure alignment with business goals.• Data-Driven Insights: Utilize data to refine strategies and improve lead conversion rates.• Cross-Functional Collaboration: Work closely with sales leadership, MoPs, and Marketing Automation to enhance lead nurturing processes and drive overall growth.

Experienced demand generation manager adept at driving inbound lead conversion through strategic automation programs and content optimization. Proficient in leveraging Outreach.io for targeted outreach campaigns, specializing in A/B testing methodologies to continuously refine and enhance lead conversion rates. Skilled in developing and executing data-driven strategies to maximize ROI and drive business growth. Passionate about staying ahead of industry trends and delivering measurable results.

Responsible for creating and managing Inbound SDR content to drive conversion and opportunities in the sales funnel. The focus is content management inside of Outreach.io.Smartsheet (NYSE: SMAR) is the enterprise platform for dynamic work. By aligning people and technology so organizations can move faster and drive innovation, Smartsheet enables its millions of users to achieve more. Backed by enterprise-grade security, Smartsheet is used by more than 75% of the companies in the Fortune 500 to implement, manage, and automate processes across a broad array of departments and use cases.

Responsible for all things content for a lean marketing team. This included building yearlong content calendars, project management, and writing content for blogs, webpages, emails, social media, digital ads, and webinars. Reported to the Director of Digital Marketing and Demand Generation.

Responsible for building campaigns to accelerate sales opportunities in the B2B marketing space, tracking those campaigns and visualizing the results, and making recommendations for growth opportunities based on customer and team member feedback. Responsible for content marketing, social media management, lead generation through digital and traditional – I am dedicated to creating a compelling story to engage our audience and ultimately provide resources to employers that will positively change employees' lives. Key Achievements:• Planned and developed an email marketing strategy with an emphasis on growing sales revenue through education, awareness, and action• Coordinated, implemented and created process around the tracking and analysis of team goals across multiple data sets and technology stacks• Implemented a top of funnel lead scoring program to further qualify inbound leads and accelerate funnel conversion

Responsible for identifying new growth opportunities with the current client base as well as a database of benefits consultants, building marketing strategies to enhance relationships and accelerate sales opportunities in the B2B space, and closely monitoring results to grow and improve upon inbound marketing campaigns. Key Achievements:• Managed, budgeted, designed, and executed a series of thought-leadership webinars focused on building relationships with a set of influencers• Art directed and designed a number of content marketing assets with a team of designers with a focus on educating employers on the importance of offering health and well-being programs to improve their overall flourishing (whitepapers, webinars, social media campaigns, websites/microsites)• Planned, coordinated and visually documented marketing events such as conferences and workshops

Responsible for the design, art direction and management of all external brand and client-specific brands wellness brands. Managed all aspects of development including ideation, design planning, art direction, client relationships, press approvals, task management, vendor selection and communications. Manager to small team of designers and seasonal interns. Key Achievements:• Researched and implemented a company-wide project management tool to improve efficiencies• Managed team of designers and interns – conducted quarterly performance reviews and established goals• Managed and art directed visual identities for 80+ corporations across the U.S.

Successfully managed and coordinated graphic design projects (print and web) from concept through completion. Worked closely with clients to create a wellness brand that was in alignment with their corporate brand standards while encapsulating the employee culture of that organization. Worked closely with a team of account managers and sales representatives to build relationships and meet program requirements. Key Achievements:• Created visual identities for 50+ corporations across the U.S.• Managed and contributed to a complete company rebrand (Worksite Wellness, LLC to ADURO, Inc.)

Freelance graphic designer in the Seattle area, specializing in branding, promotion (print and digital), and web design.

Design and production work on media for acupuncture clinics. Media includes print material, web design, and web advertisements.

Contracted Graphic Designer for Filter Creative Group, LLC in the Puget Sound area.

Print production work for the 2010 campaign season. Worked with a team of designers to take designs to print-ready documents.

Graphic design work included print production for brochures and branding campaigns. Production work also included editing of interactive digital media for corporate benefits publications.

Animal care for a variety of species: avian, primate, feline, invertebrate, amphibian.

Animal care and training for various feline species and Mississippi Sandhill Cranes.

Field research project centered around Ruddy Ducks and brood parasitism.