Heather Bull Email & Phone Number

London Area, United Kingdom

London, England, United Kingdom

I set up a new practice at H&K designed to help brands navigate the changing nature of how we buy. Clients included some of the most prestigious, and forward-thinking, retail and technology brands.I designed the go-to-market proposition for Commerce, focusing on the shifting purchase funnel. As head of the team, I held overarching responsibility for client service; created a distinct culture for the brand-new team; oversaw all internal processes including client profit, staff realisation, resourcing, pay, promotions, hiring and training in partnership with senior leaders; led on new business; and developed new ways to showcase the Commerce offer externally. Outside of client work, I founded H&K London’s coordinated pro bono programme. In 2020, I led #LightItBlue, an initiative by the events and entertainment industry to turn landmarks around the world into a beacon of blue to celebrate healthcare heroes during the COVID-19 pandemic. The project won a PRCA Dare 2021 award, was highly commended in the Drum Marketing Awards and shortlisted for a Marketing Week Masters. In 2023, I led our partnership with the Baton of Hope, designed to be the UK’s biggest suicide awareness and prevention initiative. Over 900 people signed up to carry the baton and more than 5,000 people attended events across the baton’s 12-city tour of the country. The campaign has been shortlisted for two PRMoment awards.

In 2021, I was part of an integrated WPP team that delivered high impact, reputational campaigns for Volvo in areas such as safety and sustainability. ‘Family Bond’, a campaign I led in just 22 business days, has seen a significant increase in fathers taking their parental leave across all parts of the organisation. The campaign won a SABRE EMEA award, three ICE Awards, two Corporate Engagement Awards (silver), EMEA SABRE In2 Awards (Highly Commended) and a PRWeek UK Award. All campaigns included working with Volvo’s internal PR teams and external agencies across the globe.Throughout 2019/20, I was focused on helping Smart Energy GB build consumer confidence in smart meters, one of the country’s biggest infrastructure upgrades. Campaigns such as ‘The Green Aisle’ and ‘The Missing Piece’ received industry accolades in areas such as ESG and content.

London, United Kingdom

My role was split into three areas:CLIENT STRATEGY I co-led the Starbucks EMEA business for two years, overseeing activities across 41 counties. Responsibilities included managing regional announcements, driving the company’s social impact agenda forward, developing central materials and mitigating against issues. I managed all DJE agencies and supported geo-licensees and their agency partners.Whilst on Unilever, I was part of a team that devised a proprietary methodology for implementing brand-led social purpose campaigns. I was responsible for creating and implementing Persil's global purpose strategy across 72 countries. I also developed the consumer and corporate strategy for Unilever’s Compressed deodorants, which championed this more sustainable technology as an industry standard in EMEA. Other brand work included PG Tips, Lynx, Sure, Tresemme and Walls.I joined Edelman as European agency lead for Motorola, which included executing integrated launches, liaising with carriers, overseeing a busy press office, analyst relations and co-ordinating global events. I also worked across diverse clients in UK, EMEA and global roles including Shell, Bose, GSK, Iberostar, HP, PayPal, Bulmers, Mr Muscle and Nissan. OPERATIONS & CULTUREIn addition to line managing five people, I drove operations for the Brand team, reporting directly into the Managing Director. The role included managing the team's resourcing requirements, overseeing Brand's hiring strategy in conjunction with HR and finance, holding monthly team 'surgeries', refreshing the new joiner strategy, supporting junior line managers and acting as senior counsel for issues including promotions and performance.Outside of my core team, I also co-led London’s Pro Bono Committee. Campaigns included supporting Malaria No More UK's charge to persuade the 52 heads of the Commonwealth to commit to halving world deaths from malaria by 2022.

London, United Kingdom

CDR is a global strategic communications consultancy with a 50-year track record of delivering board-level advice, deep market insights and specialist communications support. I supported proactive campaigns across brands such as Capital One, Direct Line and Findaproperty.com.

Hotwire is one of the leading global technology PR firms. I worked in a mix of UK and EMEA-focused roles to deliver strong coverage for clients including Autotrader, BlackBerry, Bonita/Norris, e.l.f. Cosmetics, Logic 3, Lucien Barriere, O2, Panasonic, Powermat, Shazam and the Starlight Foundation (pro bono). From January 2011, I also jointly managed the Skywrite business while its MD was on maternity leave.