DIGITAL DONE PROPERLY.Rain is a boutique agency based in Hamilton, Ontario. We are obsessed with excellence. We’ll spend hours looking for that perfect word, the most elegant design approach, the cleanest lines of code. We keep setting the bar higher, and time after time our amazing team clears it by a mile. Services:Creative strategy developmentWeb design and development User experience strategy and design Video, 3D modelling, VFX and custom animationSocial media strategy and executionGraphic design and identity developmentSearch engine optimizationPaid search, display and retargeting campaignsContent strategy and execution

On Three is a marketing and communications agency specializing in place branding. It works with regions, cities and neighborhoods to build communication strategies that attract people, business and investment. As a Partner and Creative Director, it was my responsibility to oversee all aspects of our projects: from business development to project execution to evaluation and measurement. My accomplishments in this role included:• Managed multiple client projects with budgets between $500,000 and $750,000. Responsibilities included client development and management, project strategy and planning, and overseeing design and development teams throughout the project lifecycle.• Implementing an 'Agile Project Management' methodology for the company, and creating a framework for delivering all client projects using these methodologies. Agile involves rapid iterations, close collaboration with clients and a commitment to delivering projects on time and within budget to the satisfaction of all involved - from senior decision makers to front-line software developers.• In addition to project and client management, I was responsible for providing creative direction on all our projects, and was involved in developing both the creative strategies and contributing to their tactical execution. As digital marketing evolved, I found I could be most creative in this emerging space, which informed my decision to start Rain Digital in 2014.

As the General Manager for Fluid Media, it was my responsibility to oversee the firm’s operations and ensure that project execution aligned with company strategy and financial targets. I managed a multidisciplinary team of designers, software developers, illustrators and copywriters to deliver print and web-based products to a variety of clients. I was also responsible for human resources and supervising our office administration and technical support team. I reported directly to the partners and participated in strategic activities such as business and financial planning for the year.My accomplishments in this role included:• A comprehensive process improvement initiative that involved auditing and evaluating the firm's creative work processes in concert with the partners and work teams. The result was a new approach to projects that enabled our company to meet or exceed set profitability and productivity targets.• Managed multiple client projects that averaged annual revenues between $250,000 and $600,000. Responsibilities included proposal and budget development and overseeing project teams throughout the project lifecycle.• The development of a company-wide compensation and performance management system, which included market research, the establishment of job families and corresponding compensation ranges, the development and execution of a performance planning tool and a performance-based bonus and salary increase framework.• In addition to writing project proposals and plans, I acted as Fluid Media’s lead copywriter for print and web-based client communications. I was responsible for writing in multiple voices, and developed copy for brochures, reports, websites, and email campaigns. I also wrote formal correspondence on behalf of clients and developed media releases and backgrounders in this role.

My responsibilities at the Industry-Education Council involved leading a seven-member team in the management of the “Skilled Trades: Good Careers, Great Futures” program. The program was a community-based initiative that aimed to increase awareness about the trades as a viable career option for youth.My accomplishments in this role included:• Management of an annual project budget ranging from $250,000-$500,000 and selection and management of all vendor relationships.• The organization of various events, including job fairs, conferences, trades showcases and an annual breakfast for 700+ attendees.• Organizing and overseeing the development of skilledtrades.ca - the number one skilled trades site on the web at the time, which included a job matching service, events calendar, speaker database and searchable knowledge centre.• Responsible for online content creation and copywriting for program materials and skilled trades newsletter.• The development of human resources policies, recruitment and compensation frameworks.