Heather Campbell
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Heather Campbell Email & Phone Number

Marketing Manager at Watts Lights
Location: Crossfield, Alberta, Canada 6 work roles 3 schools
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Current company
Role
Marketing Manager
Location
Crossfield, Alberta, Canada

Who is Heather Campbell? Overview

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Quick answer

Heather Campbell is listed as Marketing Manager at Watts Lights, based in Crossfield, Alberta, Canada. AeroLeads shows a matched LinkedIn profile for Heather Campbell.

Heather Campbell previously worked as Marketing Analyst & Brand Communication Associate at Watts Lights and Marketing Director at Smarder Marketing. Heather Campbell holds Bachelor Of Commerce (B.Comm.), Marketing from University Of Calgary.

Company email context

Email format at Watts Lights

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Watts Lights

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Profile bio

About Heather Campbell

Hello! I'm Heather, a marketing specialist with 10+ years of experience helping the companies I work with grow their brand and bottom line. Every brand has a story behind it, whether that story inspires customers' joy and delight or leaves them feeling informed and educated. In addition to establishing and conveying that story, I'm passionate about creating and executing integrated marketing strategies that businesses can use to tell that story and broaden their audience.I bring a unique blend of creativity, project management, and cost-savings to the table. In the last few years, I've generated over $500K in new revenue for the companies I’ve worked with reduced marketing expenses by 20%, and increased website traffic by 30%.When I'm not working, I love reading, visiting the local farmers markets, exploring new places, or hanging out with my furry best friend and incredible kids. I'm always up for a good challenge and enjoy taking on new projects.Specialties:⦿ Branding⦿ Adobe Creative Suite⦿ Graphic Design⦿ SEM / SEO Marketing⦿ Social Media Marketing⦿ Integrated Marketing Campaigns⦿ Digital Marketing⦿ Email Marketing / Newsletters⦿ Launch Strategy⦿ Business Strategy⦿ Public Relations⦿ Event Management⦿ Internal CommunicationsSo, if you're focused on achieving tangible outcomes, and looking for a passionate, creative, and in-house marketing professional we should connect over a cup of coffee. Feel free to reach out at heathercampbell7585@gmail.com.

Listed skills include Procurement, Project Planning, Petroleum, Manufacturing, and 24 others.

Current workplace

Heather Campbell's current company

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Watts Lights
Watts Lights
Marketing Manager
Crossfield, AB, CA
AeroLeads page
6 roles

Heather Campbell work experience

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Marketing Manager

Current

Calgary, Alberta, Canada

Jun 2023 - Present

Marketing Analyst & Brand Communication Associate

Calgary, Alberta, Canada

Apr 2023 - Aug 2023

Marketing Director

Current
Smarder Marketing

Calgary, Alberta, Canada

Mar 2023 - Present

Marketing Lead

Calgary, Alberta, Canada

As a Sales & Marketing Coordinator, I had the primary responsibility of developing and executing marketing strategies aligned with the organization's goals. I actively played a key role in generating brand awareness, driving lead generation, and promoting the company's products and services through various marketing channels.In this role, I performed several key responsibilities, including:• Developing pitch decks and quarterly board packages• Developing and executing comprehensive marketing plans that aligned with the organization's goals• Managing the company's digital marketing efforts, including website content, social media, email campaigns, and online advertising• Creating compelling marketing collateral, such as brochures, flyers, and product sheets• Conducting market research to identify new opportunities and trends, and using this information to inform marketing strategies• Collaborating with cross-functional teams, including sales and operations, to ensure messaging and branding consistency and alignment• Analyzing marketing data to track performance, identify trends, and adjust marketing strategies accordingly• Overseeing the organization's event marketing efforts, such as trade shows, conferences, and webinars• Managing the company's marketing budget, tracking expenses and ensuring effective use of funds.Achievements: • Created and managed social media campaigns that resulted in a 50% increase in followers and a 20% increase in engagement.• Optimized website SEO and achieved a 30% increase in organic search traffic within three months.• Developed and implemented a content marketing strategy that resulted in a 40% increase in website leads.• Managed a successful Google AdWords campaign with a 10% increase in click-through rates and a 20% decrease in cost per click.• Developed internal cultural principles to drive culture and improve branding, and customer experience

Apr 2019 - Mar 2023

Brand Development Specialist

Brand Experiences, Experiential Marketing, Sponsorship Consulting, Sports & Entertainment Marketing, Shopper Marketing, Experiential Advertising, Retail Experiences, Commerce

Aug 2010 - Feb 2017
3 education records

Heather Campbell education

Bachelor Of Commerce (B.Comm.), Marketing

Marketing strategy,Brand management, Market research, Advertising, Digital marketing, Consumer behavior, Sales management, Customer.

Digital Communication And Media/Multimedia

Content Marketing, SEO, Display and Digital Advertising, Email Marketing, Website Optimization, Google Analytics, Digital Marketing Strategy

Certification, Project Management

Project Planning, Contract Management, Project Management, Business Analysis, Scrum, Agile Methodologies, Business Process, Protocol.

FAQ

Frequently asked questions about Heather Campbell

Quick answers generated from the profile data available on this page.

What company does Heather Campbell work for?

Heather Campbell works for Watts Lights.

What is Heather Campbell's role at Watts Lights?

Heather Campbell is listed as Marketing Manager at Watts Lights.

Where is Heather Campbell based?

Heather Campbell is based in Crossfield, Alberta, Canada while working with Watts Lights.

What companies has Heather Campbell worked for?

Heather Campbell has worked for Watts Lights, Smarder Marketing, Cangas Propane Inc., and Momentum Worldwide.

How can I contact Heather Campbell?

You can use AeroLeads to view verified contact signals for Heather Campbell at Watts Lights, including work email, phone, and LinkedIn data when available.

What schools did Heather Campbell attend?

Heather Campbell holds Bachelor Of Commerce (B.Comm.), Marketing from University Of Calgary.

What skills is Heather Campbell known for?

Heather Campbell is listed with skills including Procurement, Project Planning, Petroleum, Manufacturing, Logistics, Supply Chain Management, Engineering, and Process Improvement.

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