As a Sales & Marketing Coordinator, I had the primary responsibility of developing and executing marketing strategies aligned with the organization's goals. I actively played a key role in generating brand awareness, driving lead generation, and promoting the company's products and services through various marketing channels.In this role, I performed several key responsibilities, including:• Developing pitch decks and quarterly board packages• Developing and executing comprehensive marketing plans that aligned with the organization's goals• Managing the company's digital marketing efforts, including website content, social media, email campaigns, and online advertising• Creating compelling marketing collateral, such as brochures, flyers, and product sheets• Conducting market research to identify new opportunities and trends, and using this information to inform marketing strategies• Collaborating with cross-functional teams, including sales and operations, to ensure messaging and branding consistency and alignment• Analyzing marketing data to track performance, identify trends, and adjust marketing strategies accordingly• Overseeing the organization's event marketing efforts, such as trade shows, conferences, and webinars• Managing the company's marketing budget, tracking expenses and ensuring effective use of funds.Achievements: • Created and managed social media campaigns that resulted in a 50% increase in followers and a 20% increase in engagement.• Optimized website SEO and achieved a 30% increase in organic search traffic within three months.• Developed and implemented a content marketing strategy that resulted in a 40% increase in website leads.• Managed a successful Google AdWords campaign with a 10% increase in click-through rates and a 20% decrease in cost per click.• Developed internal cultural principles to drive culture and improve branding, and customer experience

Brand Experiences, Experiential Marketing, Sponsorship Consulting, Sports & Entertainment Marketing, Shopper Marketing, Experiential Advertising, Retail Experiences, Commerce