Heather Carnes Email & Phone Number

Atlanta, Georgia, United States

Atlanta, Georgia, United States

Atlanta, Georgia, United States

Atlanta, Georgia

Greater Atlanta Area

• Manages agency content services, serving as the day-to-day contact for large-scale corporations engaging decision makers and c-suite executives• Agency go-to for emerging content marketing strategies, trends and potential applications, including buying stage alignment, consumption habits and measurement• Consultant and project manager for client marketing programs including content strategy and assessment, and marketing lead-generation and nurturing campaigns• Responsible for content research and personas, including product- and enterprise-level messaging and positioning • Strategizes, plans and creates copy for marketing initiatives including social media, landing and web pages, emails, educational assets, digital and print advertising, and videos and storyboards• Works with other agency departments to create and implement timelines and schedules, project processes, creative briefs, and review and input regarding content materials• Implements audience and brand research from strategy and execution, through to reporting, measurement and recommendations• Reviews, proofreads, fact checks, and ensures consistency of agency and client materials• Completes ongoing measurement and monitoring of project budgets to ensure project profitability• Identifies, grows and manages a team of writers and other creative resources

Greater Atlanta Area

• Consultant and project manager for client communication programs across a variety of media, including print and digital magazines, newsletters, website management, social media, marketing and branding, and promotional materials. • Client-facing role focused on relationship building, creating strong ties and exceeding expectations.• Acting managing editor for three magazine titles in the trade-association space, including a monthly magazine, two quarterly magazines, and website and media management.• Ongoing responsibilities include project management, planning, scheduling, content calendar, design and layout, branding, assessment and feedback, media relations, website content management, hiring of industry writers and photographers, and social media. • Regularly travels to industry and client conferences and events to network, build brand recognition and stay on top of industry trends. • Implements innovative ways to help clients deliver a targeted message that increases member engagement, retention and advertising support.• Ensures profitability by monitoring and assessing profit and loss statements to ensure project viability and keeping at or under budget.

Serving as the healthcare thought leader and content expert for Naylor Association Solutions, I’m responsible for content strategy in healthcare industry projects. I research healthcare trends, issues and concerns, and consult with clients to create and repurpose content that better serves their audience and membership base.In addition to content strategy, I plan and schedule projects, attend and participate in trade shows and events, and meet with association clients. I’m highly experienced in publishing processes—coordinating, producing and processing editorial independently and with other stakeholders to facilitate assigned projects through the project creation, production and delivery process.Creating an annual overall healthcare content plan, I’m responsible for sharing relevant stories/themes/sources with other editors and conducting monthly meetings to share information. Highly focused on customer service and a strategic vision, I also assist and work with group publishers in acquiring new business and maintaining current business.

• Publication/product marketing: strategy, assessment, writing, proofing• Creation of editorial planners and content development/acquisition: writing/interviewing, coordination, and hiring of various authors• Development of product/publication production schedules and ensuring strict timetables are met for timely delivery to readers and advertisers• Directing designers on the visual aspects of magazine design: covers, artwork and layout concepts, and overall format consistency• In-depth copy editing and magazine proofing to ensure accuracy: layout consistency, grammar, punctuation, and industry terminology• Distribution and delivery coordination: acquiring lists, delivery of copies, providing tracking information, coordinating outserts• Manage editorial costs and assess profit/loss statements to ensure project profitability• Digital newsletters: manage scheduling, content, proofing, and delivery (including on-site coverage of industry conferences for a number of organizations)

• Manages publications from beginning to end including scheduling, editorial planning, writing, coordinating freelance writers/photographers/stock photography, layout instruction, page proofs, distribution and cost management• Assesses profit and loss of publications to keep costs proportional to project revenue• Offers consultation regarding layout, graphics, design, content management and copy editing• Edits articles for content and substance; proofread for spelling, grammar, style, layout and consistency• Travels to build relationships with clients, promote publications and gain industry knowledge• Writes editorial copy, as needed, to satisfy client communication objectives

• Provided promotional and research materials for advertising sales teams• Performed preliminary market research in various industries• Designed readership surveys focused buying behaviors, content desires and demographics• Created copy and proposed creative ideas to be used for in-house advertisements• Created media kits to be used for various sales projects• Developed quarterly department improvement projects on personal timeline