Heather Carnes Email and Phone Number
Heather Carnes phone numbers
Heather Carnes, Executive Vice President and Chief Strategy Officer at AAHOA, is a seasoned association leader with deep expertise in marketing, communications, and strategic planning. Known for her collaborative leadership and innovative approach, Heather has helped guide associations through transformation by aligning organizational goals with creative marketing strategies.Her journey in association marketing began in 2007, and she joined AAHOA in 2015, where she played a key role in launching Today's Hotelier magazine as managing editor. After refining her skills at a top B2B marketing firm in Atlanta, Heather returned to AAHOA in 2019, bringing with her a wealth of knowledge in association communications and a passion for the hospitality industry.As EVP and Chief Strategy Officer, Heather oversees key areas of AAHOA’s operations, including marketing and communications, government relations, education, HR, and governance. She is committed to fostering a culture of innovation, empathy, and excellence within her teams.Heather holds a Bachelor of Science in Public Relations from the University of Florida. Outside of work, she enjoys podcasts, staying active, traveling, and spending time with her husband, three children, and three French bulldogs in Atlanta, GA.Heather continues to be a driving force in shaping AAHOA's success through her strategic leadership and dedication.
-
Evp, Communications, And Chief Strategy OfficerAahoa Jul 2022 - PresentAtlanta, Georgia, United States -
Vice President Of Marketing & CommunicationsAahoa Feb 2021 - Jul 2022Atlanta, Georgia, United States
-
Vice President Of MarketingAahoa Aug 2020 - Feb 2021Atlanta, Georgia, United States
-
Director Of MarketingAahoa Jul 2019 - Aug 2020Atlanta, Georgia
-
Manager, Content ServicesRed House B2B Marketing Jul 2017 - Jul 2019Greater Atlanta Area• Manages agency content services, serving as the day-to-day contact for large-scale corporations engaging decision makers and c-suite executives• Agency go-to for emerging content marketing strategies, trends and potential applications, including buying stage alignment, consumption habits and measurement• Consultant and project manager for client marketing programs including content strategy and assessment, and marketing lead-generation and nurturing campaigns• Responsible for content research and personas, including product- and enterprise-level messaging and positioning • Strategizes, plans and creates copy for marketing initiatives including social media, landing and web pages, emails, educational assets, digital and print advertising, and videos and storyboards• Works with other agency departments to create and implement timelines and schedules, project processes, creative briefs, and review and input regarding content materials• Implements audience and brand research from strategy and execution, through to reporting, measurement and recommendations• Reviews, proofreads, fact checks, and ensures consistency of agency and client materials• Completes ongoing measurement and monitoring of project budgets to ensure project profitability• Identifies, grows and manages a team of writers and other creative resources -
Senior Content StrategistNaylor Association Solutions (Naylor, Llc) Jan 2016 - Jul 2017Greater Atlanta Area• Consultant and project manager for client communication programs across a variety of media, including print and digital magazines, newsletters, website management, social media, marketing and branding, and promotional materials. • Client-facing role focused on relationship building, creating strong ties and exceeding expectations.• Acting managing editor for three magazine titles in the trade-association space, including a monthly magazine, two quarterly magazines, and website and media management.• Ongoing responsibilities include project management, planning, scheduling, content calendar, design and layout, branding, assessment and feedback, media relations, website content management, hiring of industry writers and photographers, and social media. • Regularly travels to industry and client conferences and events to network, build brand recognition and stay on top of industry trends. • Implements innovative ways to help clients deliver a targeted message that increases member engagement, retention and advertising support.• Ensures profitability by monitoring and assessing profit and loss statements to ensure project viability and keeping at or under budget. -
Content Strategist, HealthcareNaylor Association Solutions Oct 2014 - Jan 2016Serving as the healthcare thought leader and content expert for Naylor Association Solutions, I’m responsible for content strategy in healthcare industry projects. I research healthcare trends, issues and concerns, and consult with clients to create and repurpose content that better serves their audience and membership base.In addition to content strategy, I plan and schedule projects, attend and participate in trade shows and events, and meet with association clients. I’m highly experienced in publishing processes—coordinating, producing and processing editorial independently and with other stakeholders to facilitate assigned projects through the project creation, production and delivery process.Creating an annual overall healthcare content plan, I’m responsible for sharing relevant stories/themes/sources with other editors and conducting monthly meetings to share information. Highly focused on customer service and a strategic vision, I also assist and work with group publishers in acquiring new business and maintaining current business.
-
Editor, Healthcare Industry ExpertNaylor Association Solutions (Naylor, Llc) Aug 2013 - Dec 2015• Publication/product marketing: strategy, assessment, writing, proofing• Creation of editorial planners and content development/acquisition: writing/interviewing, coordination, and hiring of various authors• Development of product/publication production schedules and ensuring strict timetables are met for timely delivery to readers and advertisers• Directing designers on the visual aspects of magazine design: covers, artwork and layout concepts, and overall format consistency• In-depth copy editing and magazine proofing to ensure accuracy: layout consistency, grammar, punctuation, and industry terminology• Distribution and delivery coordination: acquiring lists, delivery of copies, providing tracking information, coordinating outserts• Manage editorial costs and assess profit/loss statements to ensure project profitability• Digital newsletters: manage scheduling, content, proofing, and delivery (including on-site coverage of industry conferences for a number of organizations)
-
EditorNaylor, Llc Apr 2008 - Jul 2013• Manages publications from beginning to end including scheduling, editorial planning, writing, coordinating freelance writers/photographers/stock photography, layout instruction, page proofs, distribution and cost management• Assesses profit and loss of publications to keep costs proportional to project revenue• Offers consultation regarding layout, graphics, design, content management and copy editing• Edits articles for content and substance; proofread for spelling, grammar, style, layout and consistency• Travels to build relationships with clients, promote publications and gain industry knowledge• Writes editorial copy, as needed, to satisfy client communication objectives
-
Marketing AssociateNaylor, Llc Jun 2007 - Mar 2008• Provided promotional and research materials for advertising sales teams• Performed preliminary market research in various industries• Designed readership surveys focused buying behaviors, content desires and demographics• Created copy and proposed creative ideas to be used for in-house advertisements• Created media kits to be used for various sales projects• Developed quarterly department improvement projects on personal timeline
Heather Carnes Skills
Heather Carnes Education Details
-
Public Relations
Frequently Asked Questions about Heather Carnes
What company does Heather Carnes work for?
Heather Carnes works for Aahoa
What is Heather Carnes's role at the current company?
Heather Carnes's current role is EVP, Communications, and Chief Strategy Officer at AAHOA.
What is Heather Carnes's direct phone number?
Heather Carnes's direct phone number is +135222*****
What schools did Heather Carnes attend?
Heather Carnes attended University Of Florida.
What skills is Heather Carnes known for?
Heather Carnes has skills like Newsletters, Publishing, Copy Editing, Marketing Communications, Advertising, Editing, Marketing, Publications, Editorial, Magazines, Online Marketing, Marketing Strategy.
Who are Heather Carnes's colleagues?
Heather Carnes's colleagues are Ishwar Patel, Faye Jacobson, Raj Shendge Mba , Cha, Miral Desai, Daniel New, Alyson Corey, Shetal Zina Patel, Chia.
Not the Heather Carnes you were looking for?
-
-
-
Heather Carnes
Results Expert-I Will Grow Your Business, Increase Your Sales, And Optimize Your Network! Backup & Disaster Recovery, Network & Security, Cloud & Virtualization, Email & Collaborations, Compliance.United States4execrank.com, pacbell.net, gmail.com, gmail.com -
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial