Heather Carpenter

Heather Carpenter Email and Phone Number

Sr Manager, Product Communications | Strategy & Execution @ Silicon Valley Bank
3003 Tasman Drive, Santa Clara, CA 95054, us
Heather Carpenter's Location
San Francisco Bay Area, United States, United States
Heather Carpenter's Contact Details
About Heather Carpenter

I'm a communications professional with a passion for storytelling and a knack for turning complex information into clear, compelling narratives. I excel at crafting messages that resonate with diverse audiences across project management, marketing, and internal and external communications.At Silicon Valley Bank, I lead product communications, managing cross-functional teams and developing strategies that drive alignment and understanding. My focus is on creating communications that inform, inspire action, and enhance the overall client experience.I bring a bit of sparkle to everything I do, blending strategic thinking with creative execution. I’m all about building strong relationships, driving success, and fostering a collaborative, innovative culture.

Heather Carpenter's Current Company Details
Silicon Valley Bank

Silicon Valley Bank

View
Sr Manager, Product Communications | Strategy & Execution
3003 Tasman Drive, Santa Clara, CA 95054, us
Website:
svb.com
Employees:
1
Company phone:
408.654.7400
Company email:
clientservice@svb.com
Heather Carpenter Work Experience Details
  • Silicon Valley Bank
    Senior Manager, Product Communications - Product Strategy & Execution
    Silicon Valley Bank Jun 2018 - Present
    Santa Clara, Ca, Us
    • Lead the development and execution of omnichannel product change communications, ensuring alignment with internal stakeholders and enhancing the client experience.• Simplify complex product changes and regulatory updates into clear, concise narratives that are easily understood by diverse audiences, both internally and externally.• Employ storytelling techniques to craft compelling content that resonates with stakeholders, ensuring that key messages are effectively communicated and understood.• Manage cross-functional teams, serving as a subject matter expert in change management to navigate market challenges and align goals, needs, and priorities across the organization.
  • Wells Fargo
    Small Business Market Segment - Strategy Consultant
    Wells Fargo May 2017 - Jun 2018
    San Francisco, California, Us
    Developed and delivered communications for internal audiences by partnering with internal stakeholders to identify communication objectives and build narratives and plans aligned with corporate initiatives. Crafted impactful written communications, talking points, and presentations on a proactive and reactive basis.
  • Charles Schwab
    Senior Manager, Platform & Product Solutions - Regulatory Communications
    Charles Schwab Apr 2013 - Nov 2016
    Westlake, Texas, Us
    Managed a business-critical portfolio of 100+ KYC-driven forms across 10 channels, instrumental to compliance as well as customer-facing relationship management and business development. Led the task force to identify "new" Know Your Client (KYC) and Anti-Money Laundering (AML) requirements and led 26+ form projects to introduce the new requirements.
  • Charles Schwab
    Sr. Marcom Consultant - Advisor Services
    Charles Schwab Feb 2012 - Apr 2013
    Westlake, Texas, Us
    - Created Marcom lead gen activities, and partnered with Field Marketing on creating sales collateral, presentations, sales tools and press releases. - Managed and supported the Advisor Services “Marketing Center” Tool; a digital CRM platform for online and offline lead generation that integrated outbound marketing initiatives to Advisors.
  • Mighty Leaf Tea Company
    Director, Marketing & Sales Enablement
    Mighty Leaf Tea Company Mar 2009 - Nov 2011
    Emeryville, California, Us
    Led, managed, and executed marketing strategies that included brand identity, positioning, market research, and competitive analysis. Developed marketing plans for product launches, including “all collateral”, POS, sales presentations, proposals, and webcasts. Managed, hired, and trained a team of four direct reports that supported various channels and sales teams.
  • Charles Schwab
    Sr. Marcom Consultant - Advisor Services
    Charles Schwab Feb 2008 - Mar 2009
    Westlake, Texas, Us
    - Streamlined marketing roles, leveraged communications materials, monitored budgets and developed standardized processes and procedures to reduce marketing costs.- Managed and executed 100+ targeted marcom to Registered Investment Advisors (RIAs) on GrowthPoint events & initiatives.- Project managed and executed a targeted demand generation on Schwab’s industry-leading “RIA Benchmarking Study” to over 1000+ RIA’s.
  • Oracle
    Marketing Campaigns Consultant
    Oracle Sep 2007 - Feb 2008
    Austin, Texas, Us
    - Successfully led and executed lead generation campaigns- Worked closely with internal teams to ensure consistent brand messaging aligned with industry best practices- Oversaw and managed timelines, content creation, compiling contact lists, and campaign logistics- Created dashboards using Google Analytics- Managed a webcast for 5,000 resellers with senior leaders- Developed backend tracking URLs to accurately measure campaign performance and determine the return on investment (ROI)
  • Shorebirds
    Sole Proprietor / General Manager
    Shorebirds Jul 2005 - Aug 2007
    Owned operated and merchandised a high-end retail gift store; managed day-to-day operations. Created reports for payroll tax, sales tax, profitability, and inventory analysis. Implemented and created an e-commerce website for the store. Managed, hired and trained new employees.
  • Market-Partners, Inc
    Direct Marketing Consultant
    Market-Partners, Inc 1999 - 2002
    Santa Rosa, California, Us
    • Achieved a 10% ROI by developing and integrating targeted online/offline lead generation programs, including email campaigns, banner ads, direct mail, PR and telemarketing. • Successfully project-managed numerous multi-lingual direct/email campaigns simultaneously.

Heather Carpenter Skills

Product Marketing Email Marketing Marketing Communications Management Project Management Marketing Marketing Strategy Product Development Strategic Partnerships Online Marketing Business Development Cross Functional Team Leadership Direct Marketing Integrated Marketing Strategy Account Management Segmentation Strategic Planning Web Analytics Sales Product Management Seo Entrepreneurship Demand Generation B2b Marketing Social Media Creative Direction E Commerce Trade Shows Competitive Analysis Crm Leadership Financial Services Digital Marketing Brand Development Vendor And Agency Management Sales Collateral Development New Product Launches Analytics Budgets Retail Consulting Social Media Marketing Business Analysis Program Management Business Strategy Member Of Toastmasters

Heather Carpenter Education Details

  • University Of Oregon
    University Of Oregon
  • Blue Mountain Community College
    Blue Mountain Community College

Frequently Asked Questions about Heather Carpenter

What company does Heather Carpenter work for?

Heather Carpenter works for Silicon Valley Bank

What is Heather Carpenter's role at the current company?

Heather Carpenter's current role is Sr Manager, Product Communications | Strategy & Execution.

What is Heather Carpenter's email address?

Heather Carpenter's email address is hl****@****ail.com

What is Heather Carpenter's direct phone number?

Heather Carpenter's direct phone number is +141560*****

What schools did Heather Carpenter attend?

Heather Carpenter attended University Of Oregon, Blue Mountain Community College.

What are some of Heather Carpenter's interests?

Heather Carpenter has interest in Football, Exercise, Sweepstakes, Nascar, Home Improvement, Shooting, Reading, Gourmet Cooking, Sports, Watching Auto Racing.

What skills is Heather Carpenter known for?

Heather Carpenter has skills like Product Marketing, Email Marketing, Marketing Communications, Management, Project Management, Marketing, Marketing Strategy, Product Development, Strategic Partnerships, Online Marketing, Business Development, Cross Functional Team Leadership.

Who are Heather Carpenter's colleagues?

Heather Carpenter's colleagues are Manikandan Selvaraj, Akash Pailwan, Sudharshan R Machupalli, Chunyu Song, Christopher T. Mcnall, Sheena Sathyan, Bryan Larson.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.