Heather Cassell

Heather Cassell Email and Phone Number

Founder and Tour Guide @ Go Roam Tours
California, United States
Heather Cassell's Location
San Francisco Bay Area, United States, United States
Heather Cassell's Contact Details
About Heather Cassell

As the founder of Girls That Roam, my mission has been to illuminate the world of travel for diverse women, showcasing destinations and amplifying women-owned businesses in hospitality. With over a decade of dedication, my expertise lies in creating engaging narratives that not only entertain but also inform and drive the travel decisions of my audience.Leveraging skills in writing and blogging, I have become a recognized voice in LGBTQ and women's travel, participating in respected panels and conferences. My work is characterized by a deep understanding of the digital landscape, and a commitment to fostering connections through compelling content that celebrates diversity and promotes inclusive travel experiences.

Heather Cassell's Current Company Details
Go Roam Tours

Go Roam Tours

View
Founder and Tour Guide
California, United States
Website:
goroamtours.com
Employees:
1
Heather Cassell Work Experience Details
  • Go Roam Tours
    Founder And Tour Guide
    Go Roam Tours
    California, United States
  • Girls That Roam
    Founder/Publisher/Editor
    Girls That Roam Dec 2010 - Present
    San Francisco, California, Us
    I founded Girls That Roam in 2010 to bring a diverse array of women who love travel together in one place.• Feature destinations that entertain and drive bookings• Promote women-owned hospitality and tourism businesses through creative content• Profile women leaders in the hospitality and travel industry• Provide travelers with honest reviews of hotels, restaurants, and tours giving them the information they need before they bookLGBTQ and women’s travel expert speaking and sitting on panels at travel conferences, such as the Women’s Travel Fest, Travel and Adventure Show, and Community Marketing Insights Travel Summit.
  • Bay Area Reporter
    Freelance Journalist / Contributing Travel Writer / International News Columnist
    Bay Area Reporter Dec 2008 - Present
    San Francisco, Ca, Us
    I am an accomplished freelance reporter covering the San Francisco Bay Area’s LGBTQ community for the Bay Area Reporter, America’s longest running and highest circulated LGBTQ newspaper serving the greater Bay Area since 1971.I love my community and bringing its stories to life.I have a keen news sense and I keep my finger on the pulse of trends and opportunities to bring my readers the highest quality, informative, relevant, and entertaining stories weekly.For nearly 15 years my articles have inspired, entertained, and created impact.IMPACTIn 2007, then-Chicago mayor Richard M. Daley temporarily shut down the Chicago Hellfire Club for discrimination until the club’s policy was relaxed to allow transgender individuals attend club events due to a hard-hitting news story I wrote.Nearly a decade later, I revisited the story when the club struck down its transphobic policy that barred gender nonconforming members from joining the country’s top leather club in 2016.HIGHLIGHTSI have traveled the world covering LGBTQ international news and travel. Collaborating with destinations following key legal wins, such as same-sex marriage, and capitalize on marketing campaigns to optimize developing international and travel news stories.I interview people of interest, such as Rachel Maddow, financial expert Suze Orman, Vice President Kamala Harris when she was San Francisco’s district attorney, the United Nations Independent Expert on Sexual Orientation and Gender Identity (SOGI) Victor Madrigal-Borloz, and many others.
  • Bay Area Reporter
    International News Reporter
    Bay Area Reporter Aug 2011 - Present
    San Francisco, Ca, Us
    Cover international news
  • Bay Area Reporter
    Travel Contributor
    Bay Area Reporter Jun 2009 - Present
    San Francisco, Ca, Us
    Write monthly feature travel stories. In 2022, I was selected to publish quarterly travel stories for the newly formed National Queer Media Collaborative.Work with destinations and travel partners
  • Bay Area Reporter
    General Assignment Reporter - South Bay
    Bay Area Reporter Dec 2013 - Present
    San Francisco, Ca, Us
    Cover the South Bay/Silicon Valley
  • Bay Area Reporter
    General Assignment Reporter - San Francisco
    Bay Area Reporter Dec 2008 - Present
    San Francisco, Ca, Us
  • Bay Area Reporter
    General Assignment Reporter - East Bay
    Bay Area Reporter Dec 2008 - Present
    San Francisco, Ca, Us
  • Bay Area Reporter
    General Assignment Reporter - Peninsula
    Bay Area Reporter May 2013 - Present
    San Francisco, Ca, Us
    Cover LGBTQI news happening in San Francisco's Peninsula.
  • Gay City News - Nyc Community Media
    Freelance General Assignment Reporter
    Gay City News - Nyc Community Media Oct 2021 - Present
    Write Travel, International News and other news stories of interest to New York's LGBTQI community.
  • Gay City News - Nyc Community Media
    Food Writer
    Gay City News - Nyc Community Media Dec 2021 - Present
  • Gay City News - Nyc Community Media
    Travel Writer
    Gay City News - Nyc Community Media Oct 2021 - Present
    Write travel features
  • Gay City News - Nyc Community Media
    Real Estate Reporter
    Gay City News - Nyc Community Media Jan 2022 - Present
    Cover New York City's real estate and rental markets and housing development in its five boroughs (Manhattan, Brooklyn, Queens, Bronx, and Staten Island).
  • News Is Out
    Freelance Journalist
    News Is Out May 2023 - Present
  • Gaycities
    Freelance Travel Writer
    Gaycities May 2024 - Present
    San Francisco, California, Us
    Write travel features.
  • Go Magazine
    Freelance Journalist
    Go Magazine May 2023 - Present
  • Washington Blade
    Contributing Travel Writer
    Washington Blade May 2022 - Present
  • Edge Media Network
    Freelance Travel Writer
    Edge Media Network May 2021 - Present
    Boston, Us
    Contributing travel writer pitching and working on assignment.I wrote for Edge Media Network in 2013 - 2016.
  • Dallasvoice
    Freelance Travel Writer
    Dallasvoice May 2022 - Present
    Dallas, Texas, Us
  • Devour Tours
    Contributor
    Devour Tours Jul 2022 - Present
    Madrid, Madrid, Es
    Create content about San Francisco's gastronomic landscape from the City by the Bay's best restaurants to its culinary creators.
  • Freelance Writer
    Freelance Writer
    Freelance Writer Sep 1988 - Present
    I have covered a wide range of topics focused on women’s and LGBTQI issues for three decades.The 1990sI wrote about women and HIV/AIDS, the first breast cancer drugs, women on the stock exchange and more for Third Wave feminist publications: HUES, BITCH, and BUST. I was a youth columnist for Dyke Speak newspaper and wrote book reviews and articles for a variety of community newspapers.I was publishing assistant at Down There Press’s, Good Vibrations' publishing arm, and chaired the editorial board.I participated in “Free Your Mind: The Book for Gay, Lesbian, and Bisexual Youth--and Their Allies” co-authored by Ellen Bass and Kate Kaufman. The 2000s to the PresentI am a regular contributor to the Bay Area Reporter and published articles for Edge Media, The Seattle Lesbian, Gaycations, Go! Magazine, Lesbian.com, Lesbian News, OutAloha, OutCities Northwest, Passport Magazine, Oakland Magazine, and other publications.I am the B.A.R.’s international LGBTQ reporter and a member of the travel section’s team which catapulted me into becoming a travel writer spending three to four months of the year on the road.I am the founder of Girls That Roam, a women’s travel blog, launched in 2010.I was the managing editor of the Western Edition, San Francisco’s District 5’s newspaper.I contributed to the "The Women's Movement Today" encyclopedia and conducted research for the author of "The F-Word: Feminism In Jeopardy - Women, Politics and the Future." I was the publishing consultant for, “Writing to Make a Difference,” assisting the author take the book through the publishing process and for LGBTQ financial Queer Cents' founder guided her through the drafting of her book proposal.My career started as a student staff reporter at The Cougar at San Lorenzo Valley High School and contributor to The Valley Press (now The Press Banner), a community newspaper, in the late 1980s.
  • Productions Plus – The Talent Shop
    Coffee Advisor
    Productions Plus – The Talent Shop Oct 2021 - Jan 2023
    Bingham Farms, Michigan, Us
    Represent Nespresso.
  • J. The Jewish News Of Northern California
    Freelance Journalist
    J. The Jewish News Of Northern California Jun 2022 - Jun 2022
    San Francisco, Ca, Us
    Write stories about the Jewish experience.
  • Outvoices
    Freelance Writer
    Outvoices Feb 2022 - Jun 2022
    Chicago, Illinois, Us
    Travel contributor
  • Productions Plus – The Talent Shop
    Coravin Brand Ambassador / Market Specialist
    Productions Plus – The Talent Shop Nov 2013 - Mar 2020
    Bingham Farms, Michigan, Us
    Productions Plus provides excellence in Brand Representation.I am a top Brand Ambassador placed in brand partners’ #1 stores in the country representing well-known brands, such as, Coravin, Nespresso, KitchneAid, GreenPan, and SodaStream among others.I am your Market Specialist and demo girl. I drive sales through:• Customer and brand partner relationships• Presentations at events and in-store demonstrations• Customer service, and• Provide product education to make customers' lives easier and happier and help brand ambassadors, managers, and sales associates improve their selling experience to meet sales goals
  • Classic Vacations
    Travel Sales Specialist
    Classic Vacations Aug 2016 - May 2017
    San Jose, Ca, Us
    I was a Travel Sales Specialist at Classic Vacations, the #1 rated luxury vacation wholesaler for Travel Advisors.An expert in the Caribbean, Costa Rica, Hawaii, and Mexico, I helped travel agents plan travelers' vacations to luxury resorts.
  • Girls That Roam Travel In Association With Travel Advisors Of Los Gatos
    Independent Travel Agent
    Girls That Roam Travel In Association With Travel Advisors Of Los Gatos Jan 2014 - Aug 2016
    I was an independent travel advisor at Travel Advisors of Los Gatos, a full-service and vacation package travel agency.• I specialized in women’s and LGBTQ travel helping travelers plan and book their dream vacations, customized and packaged.• I informed and advised travelers selecting the best travel destination, process visas, interpret and select travel insurance policies, be aware of local laws and customs regulations, political situations, safety, and more.• I provided support and trouble shot issues when they arose.
  • Eden Pride Events / Fiveten Oakland Events / Eden Pacific Northwest
    Volunteer Marketing And Sponsorship Director
    Eden Pride Events / Fiveten Oakland Events / Eden Pacific Northwest Mar 2013 - Feb 2015
    I was the Volunteer Marketing and Sponsorship Director for the San Francisco Bay Area’s hottest LGBTQ event company, EDEN Pride Events.• I strategized, developed, and managed marketing and advertising and sponsorship campaigns with Clear Channel to the Bay Area Reporter.• I led the public relations campaigns managing media interviews with celebrities and entertainers, including Grammy Award-Winning musical artist Eve, celebrity Chef K, and the CEO to maintaining press lists and writing press releases.• I spearhead EDEN Magazine editing and writing articles for the magazine.• I identified new business and event opportunities, EDEN Pacific Northwest and EDEN Hawaii, conducting advance research and connecting destination and business partners producing the events.
  • Bay Area Reporter
    Assistant Editor
    Bay Area Reporter Nov 2006 - Jan 2008
    San Francisco, Ca, Us
    I was the Assistant Editor covering the San Francisco Bay Area’s LGBTQ community for the Bay Area Reporter, America’s longest running and highest circulated LGBTQ newspaper serving the greater Bay Area since 1971.I love my community and bringing their stories to life, particularly for queer women and LGBTQ people of color.I have a keen news sense, keep my finger on the pulse of trends and opportunities, and work with diverse communities to bring my readers the highest quality, informative, relevant, and entertaining stories weekly.As a staff reporter covering the community I heard first-hand how my articles inspired, entertained, and had impact.GETTING THE STORYI am a news junkie monitoring multiple media outlets daily. I maintain relationships with key community stakeholders, including but not limited to elected officials, business and community leaders, experts, and community members. I am a meticulous researcher, fact-checker, proofreader, writer, and editor.I breakdown and weave together complex information and ideas to write lighter entertaining subjects creating high-quality stories readers enjoy and find informative.IMPACTIn 2007, then-Chicago mayor Richard M. Daley temporarily shut down the Chicago Hellfire Club for discrimination until the club’s policy was relaxed to allow transgender individuals attend club events due to a hard-hitting news story I wrote.
  • Jewish Community Endowment Fund
    Administrative Assistant
    Jewish Community Endowment Fund Dec 2004 - May 2006
    I was the Administrative Assistant at the Jewish Community Federation and Endowment Fund, the San Francisco Bay Area’s philanthropic catalyst for Jews of all ages, backgrounds, and perspectives to improve the world.I enjoyed working with and learning about the Jewish community assisting three busy executives managing a variety of community projects, committees, and events, and grantmaking.• I proudly took ownership leading the development and assisting with the launch of the Helen Diller Foundation’s Diller Teen Fellows Alumni program prior to the first project director’s hiring.• I coordinated and managed all donor meetings, donor events, and worked with a team of other assistants producing up to four major fundraising events a year.• I drafted donor reports, award and denial letters, meeting agendas and minutes, and other documents.• I managed and assisted with award recipients’ grants, grant reports, preparing grant proposals for donor meetings information, and handled donor and grantee questions and requests for information.• I managed grant award accounts in Gifts and Raisers’ Edge.
  • California Endowment
    Contract Sr. Executive Administrative Assistant
    California Endowment Nov 2004 - Dec 2004
    Provided administrative support for the senior executive of the Northern California office; drafted agenda and minutes as well as other documents; assisted with scheduling and preparing for meetings; submitted expense reports to accounting; made travel arrangements; managed contacts; among other administrative duties.
  • Placement Pros
    Administrative Assistant
    Placement Pros Dec 2002 - Nov 2004
    Managed busy 20-line reception while greeting applicants and clients; scheduled appointments for 8 busy recruiters; assisted applicants with applications and administered test; drafted business proposals, sales letters, resumes, and proofed contracts; supervised assistant receptionist; data entered applications and managed applicant files; responded to employment verification requests; managed vendor accounts, shipping and receiving and ordered office supplies among other administrative duties.
  • Equal Rights Advocates
    Executive Assistant
    Equal Rights Advocates Aug 2002 - Dec 2002
    San Francisco, Ca, Us
    Provided administrative support for the executive director; drafted and produce new board binder documents including board member biographies, update organizational bylaws, etc., drafted agenda and minutes as well as other documents; assisted with scheduling and preparing for meetings; submitted expense reports to accounting; made travel arrangements; managed contacts in Outlook and Raisers’ Edge; maintained files and board meeting packets; among other administrative duties.
  • City College Of San Francisco
    Office Manager
    City College Of San Francisco Jan 1999 - Aug 2002
    San Francisco, Ca, Us
    Managed all aspects of the GLBT Studies Department from assisting the chair of the department to six adjunct instructors on satellite campuses with curriculum development to selecting courses each semester. I assisted students with their educational needs by guiding them to the right resources and listening to them and advocating for them when homophobic issues arose on campus. I planned events bringing key LGBT and feminist leaders to speak at the campus and built a resource library.Under my guidance in a short period of time the GLBT Studies department went from not meeting its minimum enrollment to maxing out its enrollment in 98 percent of its courses as well as enjoyed a higher profile in the community and in California at the end of my tenure.I'm very glad to see that Ardel Thomas, the new chair of the GLBT Studies Department, is continuing where Jack Collins, the founding chair of the GLBT Studies department, and I left off with our work.
  • Down There Press
    Publicity Assistant
    Down There Press Jul 1999 - Feb 2001
    Chair of the Publishing Team: helped guide manuscript selection and marketing of sexual health books. Assisted in all aspects of the publishing process.
  • Pacific Exchange
    Price Reporter
    Pacific Exchange Aug 1994 - Jan 1999
    Us
    Data entered puts and calls trades from market makers and brokers on the options floor into the exchanges computer system in the Microsoft, Sun Micro Systems, and Cisco pits.

Heather Cassell Skills

Journalism Creative Writing Editing Publishing Web Content Social Media Storytelling Marketing Public Relations Writing Non Profits Content Development Publications Magazines Online Marketing Nonprofits New Media Publicity Government Agencies Social Networking Ghostwriting Newspapers Interviews Books Blogging Copy Editing Proofreading Press Releases Newspaper Feature Articles News Writing Writing Skills Interviewing Editorial Copywriting Newsletters Short Stories Content Strategy Online Publishing Freelance Writing Fact Checking Event Planning Media Relations Social Media Marketing Community Outreach Travel Sales Travel Planning Travel Agency Public Speaking Research

Heather Cassell Education Details

  • San Francisco State University
    San Francisco State University
    Creative Writing And English Literature
  • City College Of San Francisco
    City College Of San Francisco
    Liberal Arts

Frequently Asked Questions about Heather Cassell

What company does Heather Cassell work for?

Heather Cassell works for Go Roam Tours

What is Heather Cassell's role at the current company?

Heather Cassell's current role is Founder and Tour Guide.

What is Heather Cassell's email address?

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What is Heather Cassell's direct phone number?

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What schools did Heather Cassell attend?

Heather Cassell attended San Francisco State University, City College Of San Francisco.

What are some of Heather Cassell's interests?

Heather Cassell has interest in Write For Businesses, Civil Rights And Social Action, Publishing, I Do Media, Web Content, Human Rights, Arts And Culture, Book Marketing Consulting.

What skills is Heather Cassell known for?

Heather Cassell has skills like Journalism, Creative Writing, Editing, Publishing, Web Content, Social Media, Storytelling, Marketing, Public Relations, Writing, Non Profits, Content Development.

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