Heather Decker Email and Phone Number
In my current role at The Transfarmation Project, I am responsible for creating the social media strategy and content and engaging with the community. I ensure that our messaging is consistent and effective, and I am adept at analyzing data to make informed suggestions about future content. Prior to this role, I served as the Communications Manager for a small animal sanctuary, where I curated and grew our social media presence, established our organizational voice, and created extensive email and social media campaigns in addition to managing a two-person team. I'm also a published writer, having contributed articles to Raise Vegan magazine on topics ranging from veganism to body positivity.When I'm not working, you can find me exploring the beautiful Hudson Valley where I live, experimenting with new vegan recipes in the kitchen, spending time with my rescue animals, or playing Magic: The Gathering or a board game with some friends!
Mercy For Animals
View- Website:
- mercyforanimals.org
- Employees:
- 220
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Social Media Manager - TransfarmationMercy For AnimalsHighland, Ny, Us
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Social Media Specialist - TransfarmationMercy For Animals Sep 2023 - PresentI handle content creation and management across our social media platforms. My duties include researching demographics and trends, social listening with like-minded organizations and individuals, increasing community engagement, drafting mission-aligned content, and analyzing metrics.Within my first year of employment, I grew our following from 300 across platforms to over 35,000. Additionally, we were able to target a regional audience that has gone largely untapped for Mercy For Animals through targeting efforts.I am responsible for drafting ad copy, working with my team to create advertising strategy, and drafting emails for our subscriber list.
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Communications ManagerCatskill Animal Sanctuary Apr 2023 - Aug 2023Engaging regularly with all departments, I determined communications strategy for Catskill Animal Sanctuary, and was responsible for a wide variety of administrative tasks, planning and oversight responsibilities, and content creation in support of that strategy. I was also responsible for social media planning, and email creation in MailChimp. I maintained the content and visual appeal of the Sanctuary’s main website, regularly made website changes and updates, and oversaw promotional initiatives in support of sanctuary programming and events. Additionally, I supported the Digital Communications and Media Associate in their work and professional growth by fostering and maintaining a strong sense of “team” and offering professional development support and guidance. -
Social Media SpecialistCatskill Animal Sanctuary Apr 2022 - Apr 2023Collaborating with every department, I was responsible for curating and growing the social media presence for this animal-centered nonprofit and its many programs. I established and maintained the organizational voice by creating cross-platform structured content and marketing strategy. I also created extensive email and social media donation campaigns using best practices informed by user research, audience feedback, qualitative data, performance analysis, and testing. Additionally, I supplied graphic design for sanctuary signage, events, campaigns, and emails, merchandise design, and maintained our photo database.
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Communications & Retail AssociateCatskill Animal Sanctuary Mar 2019 - May 2022Utilizing a social media scheduler, I created and cataloged content for all our social media channels, including Instagram, Facebook, and TikTok. I also took and edited many of the photographs and videos! Additionally, I was in charge of moderating and responding to comments across networks. For the retail aspects of my job, I created designs for our merchandise and research new products for our on-site and online gift shop. I was also responsible for keeping the shelves stocked and the inventory up-to-date. Working with the Communications Manager, I also created email and media campaigns to sell merchandise.
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Tour GuideCatskill Animal Sanctuary Mar 2017 - Mar 2019Saugerties, New YorkIn groups up to 25, I led an educational tour around the grounds focusing on the plight of farmed animals. I was responsible for ensuring the safety of my group and for encouraging visitors to adopt a vegan lifestyle. I am knowledgeable about many aspects of animal agriculture and am skilled at naming resident animals and telling their stories.
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Contributing WriterRaise Vegan Inc. (Vegan Pregnancy & Parenting) Aug 2018 - Aug 2020After participating in the Long Island Summer VegFest, I was asked to contribute an article to this vegan parenting magazine. Upon completion, I was asked to be a regular contributor on a variety of topics as they relate to veganism and body positivity. -
Marketing ManagerOne Epic Place Jun 2018 - Mar 2019New Paltz, New YorkIn addition to managing the social media and creating content for this Hudson Valley co-working center, I was also the lead administrator. I tackled online bookings, wrote blog posts and newsletters, ran monthly points reports, and kept online correspondences orderly. I also assisted with invoicing and hiring. -
Adjunct ProfessorWestchester Community College Aug 2015 - May 2016Valhalla, New YorkI taught ENG 101 and 92 (remedial) to students, creating my own curriculum and grading rubrics.
Heather Decker Education Details
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Creative Writing -
Writing, Literature, And Publishing -
Writing, General
Frequently Asked Questions about Heather Decker
What company does Heather Decker work for?
Heather Decker works for Mercy For Animals
What is Heather Decker's role at the current company?
Heather Decker's current role is Social Media Manager - Transfarmation.
What schools did Heather Decker attend?
Heather Decker attended Sarah Lawrence College, Emerson College, Sarah Lawrence College.
Who are Heather Decker's colleagues?
Heather Decker's colleagues are Gazmir Dushku, Daniela Medrano, Kelcey Meadows-Lucas, Cfre, Kathleen Cahill, Sameer Tamta, Nicole Damon, Hillary Hendrickson.
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7liftcommunities.org, asigovt.com, gmail.com, gmail.com, asigovt.com, asigovernment.com, asigovernment.com4 +120228XXXXX
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Heather Decker
“Only Those Who Risk Going Too Far Can Possibly Find Out How Far They Can Go. "— T.S. Eliot.United States1waystar.com -
Heather Miles
Camp Hill, Pa4gmail.com, highmark.com, highmarkhealth.org, highmark.com5 +171743XXXXX
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Heather Decker
Kansas City Metropolitan Area1ronawk.com
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