Heather Colby

Heather Colby Email and Phone Number

Award-winning senior marketing leader l Marketing Transformation l Building Offshore Teams l Brand management l Strategic Business Planning l Agency Management l Integrated Digital Campaigns @ Deloitte
Heather Colby's Location
North Kingstown, Rhode Island, United States, United States
Heather Colby's Contact Details
About Heather Colby

Fortune 500-experienced and classically trained senior leader, digital marketing leader and brand manager for Deloitte, Hasbro, Inc., BIC Corporation, Black & Decker, Disney and more with a CPG and digital-first and entrepreneurial mindset. Strong acumen for building brands and businesses through growth strategies, diversified, integrated media plans to reach target audiences at multiple touch points. Responsible for accurate budget management and strong P/L for businesses. Successful track record of building 3-5 year business and media plans, building strong teams, managing partner relationships and influencing senior leadership in all roles.INDUSTRY EXPERIENCE:Consumer Packaged GoodsToys/EntertainmentHospitalityPerishable/Grocery ProductsTourismPROFESSIONAL SPEAKER:CASE National Higher Education Conference on Branding and Marketing - June 2020University of Rhode Island - Marketing and Branding in a Digital World - Career Day, 2017Coastal Connecticut Media Branding and Social Media Seminar - CT - 2014Rhode Island Marine Trades Association - 2013, Strategic Partnerships, Licensing & BrandingNational Speakers Association - CT - 2012, Strategic Marketing & Social Media for BusinessAnne Garland Enterprises, CT - 2012, Strategic Marketing and Twitter for BusinessConnecticut Shoreline Chambers Business Conference - 2011, Mobil Marketing Panel ModeratorConnecticut Shoreline Chambers Business Conference - 2010, Digital Marketing PanelistBizBuzz Social Media Conference Speaker, Hartford, CT - 2009, Digital & Strategic Marketing Panelist & PresenterVOLUNTEER PROGRAMS: TEDxURI, 2021, 2019, 2018, Marketing and Communications LeadHabitat for Humanity, 2013A.W. Cox Elementary School Kindergarten Volunteer, 2010-2013A.W. Cox Drama Club Publicist, 2013Guilford Center for Children and Guilford Day Care Non-Profit Preschool Program, 2009-2012Branford Chamber of Commerce Marketing Development Committee 2009 - 2013New Triad® for Collaborative Arts, Business Advisor - NewTriad.org - 2004-2005PROFICIENCIES:MS Office, GSuite, OSx, Apple programs, Constant Contact, iMovie, iPhoto, Adobe, WordPress, Instagram, Facebook, Twitter, YouTube, Snapchat, TikTok.

Heather Colby's Current Company Details
Deloitte

Deloitte

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Award-winning senior marketing leader l Marketing Transformation l Building Offshore Teams l Brand management l Strategic Business Planning l Agency Management l Integrated Digital Campaigns
Heather Colby Work Experience Details
  • Deloitte
    Generative Ai Strategic Marketing Leader And Gps Marketing Excellence Brand Activation Leader
    Deloitte Jan 2024 - Present
    Worldwide, Oo
    - Lead Generative Artificial Intelligence Marketing Strategy for Deloitte’s Government and Public Services Industry- Lead Government and Public Services Marketing Excellence Brand Activation Team (US and India) - Oversee all GPS best-in-class digital integrated marketing and media campaigns, operations and internal and external resourcing
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  • Deloitte
    Digital Strategy And Artificial Intelligence Portfolio Marketing Leader, Senior Manager
    Deloitte Mar 2022 - Jan 2024
    Worldwide, Oo
    Client and Market Growth Group. Government and Public Services.
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  • University Of Rhode Island
    Assistant Director, Brand Marketing, Advertising And Social Media
    University Of Rhode Island Aug 2019 - Mar 2022
    Kingston, Ri, Us
    Lead four business units and digital/traditional marketing strategy and integration for the university. Lead four business units including brand and recruitment marketing, URI Online and University Social Media strategy and design and digital services. Elevate the brand and consumer experience through creative direction on linear television, digital marketing, partnerships and social marketing campaigns for the university and by college and multicultural marketing initiative basis. Lead national and regional media strategies and buys. Lead branding for The College Tour, Amazon Prime Video series, URI episode. Lead marketer on annual TEDxURI program.Selected by national higher education organization (CASE) to present new entry point branding campaign strategy, creative and marketing plan at annual branding and marketing conference in June 2020, New Orleans, LA. Winner of 2020 CASE District 1 Excellence Award for Advertising See creative and strategy for CASE presentation and Excellence Award here: http://web.uri.edu/external-relations/marketing-services/2019-recruitment-campaign/
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  • University Of Rhode Island
    Manager, Brand Marketing And Advertising - Digital And Traditional
    University Of Rhode Island Feb 2016 - Aug 2019
    Kingston, Ri, Us
    Lead brand governance and management, develop strategic marketing plans and national advertising campaigns for all university. Manage analytics, agencies creative and media strategy.
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  • Colby Strategic Marketing
    President, Marketing Strategist, Entrepreneur
    Colby Strategic Marketing Jul 2002 - Feb 2016
    Specializing in client acquisition, leadership, strategic business plans, integrated marketing plans, product development, strategic partnership marketing, licensing, event management, linear TV, social media/inbound marketing and public relations. Brands include Black & Decker, Huffy Bicycle, NYSE, I Love New York, North Sails and many more.Co-founder/Investor: Ann Nyberg's Network ConnecticutCo-founder/Investor: Link Marketing CommunicationsCo-founder/Investor: Mohegan Sun, Celebrate Our Veteran's Annual Fundraising EventPartner: Allen's Fine Jewelry
  • Edible Arrangements International
    Director Of Strategic Alliances
    Edible Arrangements International Jul 2008 - Aug 2009
    Atlanta, Georgia, Us
    Develop and manage strategic partnerships, product development, promotions (in store & online) and international market opportunities in UK and Middle East. Licensor relationships include: Disney Consumer Products (Disney Princess, Marvel, Mickey Mouse), Nickelodeon (Spongebob), Sanrio, Inc. (Hello Kitty), HiT Entertainment (TMNT), 4Kids Entertainment Warner Bros., and Sesame Street. Promotional partnerships include: American Express Publishing, Food & Wine Magazine and Meredith Publications such as Family Circle, Parents and More Magazine.
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  • Applica Consumer Products, Black & Decker Brand, Littermaid Brand Pet Products (Dtc)
    Marketing Manager, New Business Develoment, Product Manager
    Applica Consumer Products, Black & Decker Brand, Littermaid Brand Pet Products (Dtc) Jul 1999 - Jul 2002
    Held several leadership roles at Applica including marketing manager, (PAWS licensing with Garfield), new business development manager (Proctor & Gamble), global product manager. P/L responsibility. Global travel, Mexico, Germany, Brussels, London. Littermaid brand pet products marketing manager, DTC. (Spot located on internet: https://vimeo.com/112212307)
  • Bic
    Associate Brand Manager
    Bic Jul 1998 - Jun 1999
    Based In Paris. Part Of Every Heart & Home., Fr
    Product development, marketing management, consumer promotions, category analysis on BIC Shaver line. Shared P/L responsibility for all BIC® Shaver product lines.
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  • Hasbro
    Global Assistant Product Manager
    Hasbro Jul 1995 - Jun 1998
    Pawtucket, Ri, Us
    Developed integrated marketing programs for Preschool Division. Including Playskool(R), Barney(R) and Arthur(R) product development and licensing management.CONSUMER PROMOTIONS COORDINATOR: Developed programs for Warner Bros., LucasFilm properties within various retail channels including Toys R Us, Walmart and Kmart.
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  • Acosta Sales & Marketing
    Category Management Analyst
    Acosta Sales & Marketing 1993 - 1995
    Jacksonville, Fl, Us
    Responsible for category analysis on multiple categories including, frozen foods, grocery, HBC and other perishables segments. SKU rationalization and profit analysis on all categories for top Northeastern Grocery Chains and brand leaders by category. Top to top business development presentations.On-site business development analyst for Stop and Shop Grocery chain for multiple categories; bakery, grocery, hbc, fish. Analyst on shopper card loyalty program.
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  • Walt Disney World
    Merchandise Hostess - Magic Kingdom, Liberty Square
    Walt Disney World May 1992 - Aug 1992
    Lake Buena Vista, Florida, Us
    Responsible for managing retail operations on the floor of the SilverSmith Shop in Liberty Square. Money management, inventory, quality control, security and closing.
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Heather Colby Skills

Marketing Strategy Integrated Marketing Marketing Management Public Relations Strategic Partnerships Brand Management Advertising Social Media Marketing Marketing Business Development Digital Marketing Event Management Strategy Partnership Marketing Product Development Management Sponsorship Brand Licensing Contract Negotiation Retail Category Management Product Segmentation Strategic Marketing Corporate Sponsorships Recruitment Advertising Outdoor Advertising Display Advertising Search Advertising Online Marketing Social Media Leadership Cross Functional Team Leadership Strategic Planning Online Advertising Brand Development Product Marketing Email Marketing Product Management Competitive Analysis Market Planning Market Research Digital Media Digital Strategy Digital Video Media Relations Media Planning Digital Media Integration Entrepreneurship Multi Channel Marketing Channel Account Management

Heather Colby Education Details

  • Syracuse University - Martin J. Whitman School Of Management
    Syracuse University - Martin J. Whitman School Of Management
    Marketing Management

Frequently Asked Questions about Heather Colby

What company does Heather Colby work for?

Heather Colby works for Deloitte

What is Heather Colby's role at the current company?

Heather Colby's current role is Award-winning senior marketing leader l Marketing Transformation l Building Offshore Teams l Brand management l Strategic Business Planning l Agency Management l Integrated Digital Campaigns.

What is Heather Colby's email address?

Heather Colby's email address is hc****@****uri.edu

What is Heather Colby's direct phone number?

Heather Colby's direct phone number is +120343*****

What schools did Heather Colby attend?

Heather Colby attended Syracuse University - Martin J. Whitman School Of Management.

What skills is Heather Colby known for?

Heather Colby has skills like Marketing Strategy, Integrated Marketing, Marketing Management, Public Relations, Strategic Partnerships, Brand Management, Advertising, Social Media Marketing, Marketing, Business Development, Digital Marketing, Event Management.

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