Heather Combs

Heather Combs Email and Phone Number

Brand Marketing Executive; Head of Brand Strategy and Customer Insights @ Adobe
California, United States
Heather Combs's Location
San Francisco Bay Area, United States, United States
About Heather Combs

Well, hello there. Nice to meet you – my name is Heather Combs. Most simply put I’m an extroverted introvert who is perpetually curious and passionate about building relevant brands and telling powerful stories that have positive impact. An expert marketer by day and accomplished musician by night, I am a firm believer in the significance of fostering strong relationships, listening with intent and having a wicked good sense of humor. In my world adaptability is essential, and authenticity is non-negotiable. Throughout my more than 20 years as a Marketing and Communications leader, I’ve cultivated an arsenal of tools that aid me in being able to thrive on the fringe, inspire collaboration and always search for solutions – even when the challenge at hand feels like it might be a dead end. As colleagues describe me, I am not this 'OR' that – I am the 'AND'. I speak creative and engineering. I am a strategic leader and I know how to get things done. I am excited by analytical rigor and inspired by human truths. To me, ‘AND’ is never a compromise, it is a mindset that embraces curiosity and creativity in all its forms.Across the range of brands I’ve had the honor of working for, I have learned the power of great branding is unstoppable and have a proven track record of driving results, managing through influence, fostering teams, and forging executive relationships, all while creating value for the business, employees, shareholders, and the communities we operate in.But beyond my accomplishments, I’ve learned some important things about myself:-- I'm a glass half full kind of person. Plus, I genuinely like people.-- I get stuff done. I like rolling up my sleeves more than I like talking about rolling up my sleeves.-- I believe the more you understand your own humanity, the more you can appreciate the humanity of others.-- I'm good at the big picture stuff but don't just want to talk strategy (see #2).-- I believe that technology exists to transcend our human limits, not to limit our human connections.-- I'm known as someone who thrives under pressure and has a hunger for the journey as well as the results.-- I'm a super fan of baseball, free-thinking, great storytelling, laughing as much as possible and fanning the flame of creativity within us all.Expertise includes: Brand and Marketing Strategy, Brand Positioning and Architecture, Consumer Research and Insights, Brand Storytelling, Brand Marketing, Brand Partnerships, Creative and Collaborative Problem Solving, Product Positioning, Partner Marketing, Strategic Planning, Agency Management

Heather Combs's Current Company Details
Adobe

Adobe

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Brand Marketing Executive; Head of Brand Strategy and Customer Insights
California, United States
Website:
adobe.com
Employees:
40967
Heather Combs Work Experience Details
  • Adobe
    Brand Marketing Executive; Head Of Brand Strategy And Customer Insights
    Adobe
    California, United States
  • Adobe
    Sr. Director, Head Of Brand Strategy & Customer Insights
    Adobe Mar 2022 - Present
    San Jose, Ca, Us
    Leadership of global brand strategy for the Adobe corporate brand, all product portfolios and global execution. Valued in 2023 at $34.9B, the Adobe brand is a technology powerhouse committed to empowering creativity in all its forms and powering digital businesses of all sizes. Creativity is a critical skill in today's world, sought after by brands of all sizes to help differentiate, innovate and accelerate the impact they can have. Creativity connects us, sets us apart, and makes the world more a vibrant, diverse and inspiring place for us all.I am responsible for:-- Cross-business brand strategy efforts for $34B Interbrand-valued Adobe brand-- Brand measurement strategy to increase relevance & preference amongst an ever-expanding audience -- Strategy and creative execution for Adobe brand campaigns, partnerships, sponsorships-- Brand vision, strategy and identity across all levels of the portfolio-- Market research, sizing and strategic planning-- Product portfolios across Creative Cloud, Document Cloud and Experience Cloud with global brands such as Adobe Photoshop, Adobe Premiere Pro, Adobe Analytics and Adobe Acrobat-- Managing team with focus on cultivating high performance, collaboration, enthusiasm and a uniquely fun work atmosphere-- Taking calculated risks that can make the brand and business more meaningful and valuable in the lives of our customers and the world we live and work in
  • Adobe
    Sr. Director, Head Of Brand Strategy
    Adobe Feb 2019 - Mar 2022
    San Jose, Ca, Us
    Leadership of global brand strategy for the Adobe corporate brand, all product portfolios and global execution. Valued in 2021 at $24B, the Adobe brand is a technology powerhouse committed to empowering creativity in all its forms and powering digital businesses of all sizes. Creativity is a critical skill in today's world, sought after by brands of all sizes to help differentiate, innovate and accelerate the impact they can have. Creativity connects us, sets us apart, and makes the world more a vibrant, diverse and inspiring place for us all.I am responsible for:-- Cross-business brand strategy efforts for $24B Interbrand-valued Adobe brand-- Brand measurement strategy to increase relevance & preference amongst an ever expanding audience -- Strategy and creative execution for Adobe brand campaigns, partnerships, sponsorships-- Product portfolios across Creative Cloud, Document Cloud and Experience Cloud with global brands such as Adobe Photoshop, Adobe Premiere Pro, Adobe Analytics and Adobe Acrobat-- Managing team with focus on cultivating high performance, collaboration, enthusiasm and a uniquely fun work atmosphere
  • Adobe
    Director, Global Brand Marketing
    Adobe Sep 2015 - Sep 2015
    San Jose, Ca, Us
  • Visa
    Sr. Director - Global Innovation Marketing
    Visa Jan 2012 - Sep 2015
    Foster City, California, Us
    Developed brand strategy, creative execution and marketing efforts for Visa’s flagship innovation experience in San Francisco, with subsequent launches in Singapore and Miami. -- Oversaw $1.5M budget, agency relationships and executive engagement to deliver new interactive, story-driven approach to elevating distinctively Visa branded touch points throughout the customer journey ­-- Delivered unique communications platform that delivers a personalized customer experience through hands-on prototyping, real-time data visualization and customized stories to demonstrate innovation in commerce and technology resulting in more than $2B in new business opportunities in under 12 months-­- Managed team of individual contributors with emphasis on performance, potential and positive work environmentOrchestrated all integrated marketing for new product initiatives including mobile, loyalty and IoT connected commerce. Drove brand strategy, creative execution and go-to-market delivery for innovation initiatives with brands such as Chevron, Microsoft, Citibank, Amazon, Square, Apple and Costco.
  • Visa
    Director (Business Leader), Loyalty Innovation Marketing
    Visa Apr 2010 - Jan 2012
    Foster City, California, Us
    Spearheaded integrated marketing efforts for Visa Real-Time Messaging product offering – a brand marketing platform incorporating physical payment experiences with digital rewards in real-time. Led brand communications, including creative execution and go-to-market delivery, for consumer campaigns in partnership with brands such as Gap, United, Hilton, shopkick and the NFL.-- Consumer electronics company experienced $675K lift in total incremental sales­-- A home goods company saw 156% lift in activity rate from prospective customers­-- NFL program involved negotiating deals with Burger King, Sports Authority and AmazonEstablished, mobilized and mentored newly created team of user experience designers, market researchers and product marketers within 90 days dedicated to delivering against Visa’s innovation agenda.
  • Visa
    Manager, Marketing Web Services
    Visa Jul 2006 - Apr 2010
    Foster City, California, Us
    Headed UX design, content marketing and analytics-driven enhancements for Visa’s web channels including defining business requirements, managing a cross-functional project team and setting key benchmarks for success. -- Successful integration of 6 regional web sites into single global site in support of Visa IPO­-- Increased employee engagement by more than 40% through FIFA-related campaign
  • Shibumi Consulting
    Digital Marketing Consultant
    Shibumi Consulting Jul 1999 - Jul 2006
    Managed digital marketing strategy, UX design and online content development efforts for clients. Led project plans, budgets and relationships with client communications, technology and marketing teams.
  • Levi Strauss & Co.
    Digital Marketing Consultant
    Levi Strauss & Co. Sep 1997 - Jun 1999
    San Francisco, California, Us
    Managed digital marketing strategy, UX design and online content development for clients such as Levi Strauss & Co. and Visa U.S.A. Led project plans, budgets and relationships with client communications, technology and marketing teams.

Heather Combs Skills

Marketing Digital Marketing Strategy Integrated Marketing Strategic Partnerships Marketing Strategy Management Product Management Competitive Analysis Program Management E Commerce Leadership Project Management Social Media Marketing Analytics Product Marketing Mobile Devices Direct Marketing Business Strategy Crm Business Analysis Advertising

Heather Combs Education Details

  • Berklee College Of Music
    Berklee College Of Music
    Engineering
  • University Of Florida
    University Of Florida

Frequently Asked Questions about Heather Combs

What company does Heather Combs work for?

Heather Combs works for Adobe

What is Heather Combs's role at the current company?

Heather Combs's current role is Brand Marketing Executive; Head of Brand Strategy and Customer Insights.

What is Heather Combs's email address?

Heather Combs's email address is he****@****ail.com

What is Heather Combs's direct phone number?

Heather Combs's direct phone number is +160685*****

What schools did Heather Combs attend?

Heather Combs attended Berklee College Of Music, University Of Florida.

What are some of Heather Combs's interests?

Heather Combs has interest in Product Marketing, Mobile, Exercise, Sweepstakes, Technology, Social, Home Improvement, Reading, Gourmet Cooking, Food.

What skills is Heather Combs known for?

Heather Combs has skills like Marketing, Digital Marketing, Strategy, Integrated Marketing, Strategic Partnerships, Marketing Strategy, Management, Product Management, Competitive Analysis, Program Management, E Commerce, Leadership.

Who are Heather Combs's colleagues?

Heather Combs's colleagues are Malik Alahmad, Ramkrushna Das, Paryank Kartkoriya, Avdhesh Rathore, Nathalia Obando, Silvi Fitriani, Jeffrey Acosta.

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