Heather Combs Email & Phone Number

California, United States

San Jose, Ca, Us

Leadership of global brand strategy for the Adobe corporate brand, all product portfolios and global execution. Valued in 2023 at $34.9B, the Adobe brand is a technology powerhouse committed to empowering creativity in all its forms and powering digital businesses of all sizes. Creativity is a critical skill in today's world, sought after by brands of all sizes to help differentiate, innovate and accelerate the impact they can have. Creativity connects us, sets us apart, and makes the world more a vibrant, diverse and inspiring place for us all.I am responsible for:-- Cross-business brand strategy efforts for $34B Interbrand-valued Adobe brand-- Brand measurement strategy to increase relevance & preference amongst an ever-expanding audience -- Strategy and creative execution for Adobe brand campaigns, partnerships, sponsorships-- Brand vision, strategy and identity across all levels of the portfolio-- Market research, sizing and strategic planning-- Product portfolios across Creative Cloud, Document Cloud and Experience Cloud with global brands such as Adobe Photoshop, Adobe Premiere Pro, Adobe Analytics and Adobe Acrobat-- Managing team with focus on cultivating high performance, collaboration, enthusiasm and a uniquely fun work atmosphere-- Taking calculated risks that can make the brand and business more meaningful and valuable in the lives of our customers and the world we live and work in

San Jose, Ca, Us

Leadership of global brand strategy for the Adobe corporate brand, all product portfolios and global execution. Valued in 2021 at $24B, the Adobe brand is a technology powerhouse committed to empowering creativity in all its forms and powering digital businesses of all sizes. Creativity is a critical skill in today's world, sought after by brands of all sizes to help differentiate, innovate and accelerate the impact they can have. Creativity connects us, sets us apart, and makes the world more a vibrant, diverse and inspiring place for us all.I am responsible for:-- Cross-business brand strategy efforts for $24B Interbrand-valued Adobe brand-- Brand measurement strategy to increase relevance & preference amongst an ever expanding audience -- Strategy and creative execution for Adobe brand campaigns, partnerships, sponsorships-- Product portfolios across Creative Cloud, Document Cloud and Experience Cloud with global brands such as Adobe Photoshop, Adobe Premiere Pro, Adobe Analytics and Adobe Acrobat-- Managing team with focus on cultivating high performance, collaboration, enthusiasm and a uniquely fun work atmosphere

San Jose, Ca, Us

Foster City, California, Us

Developed brand strategy, creative execution and marketing efforts for Visa’s flagship innovation experience in San Francisco, with subsequent launches in Singapore and Miami. -- Oversaw $1.5M budget, agency relationships and executive engagement to deliver new interactive, story-driven approach to elevating distinctively Visa branded touch points throughout the customer journey ­-- Delivered unique communications platform that delivers a personalized customer experience through hands-on prototyping, real-time data visualization and customized stories to demonstrate innovation in commerce and technology resulting in more than $2B in new business opportunities in under 12 months-­- Managed team of individual contributors with emphasis on performance, potential and positive work environmentOrchestrated all integrated marketing for new product initiatives including mobile, loyalty and IoT connected commerce. Drove brand strategy, creative execution and go-to-market delivery for innovation initiatives with brands such as Chevron, Microsoft, Citibank, Amazon, Square, Apple and Costco.

Foster City, California, Us

Spearheaded integrated marketing efforts for Visa Real-Time Messaging product offering – a brand marketing platform incorporating physical payment experiences with digital rewards in real-time. Led brand communications, including creative execution and go-to-market delivery, for consumer campaigns in partnership with brands such as Gap, United, Hilton, shopkick and the NFL.-- Consumer electronics company experienced $675K lift in total incremental sales­-- A home goods company saw 156% lift in activity rate from prospective customers­-- NFL program involved negotiating deals with Burger King, Sports Authority and AmazonEstablished, mobilized and mentored newly created team of user experience designers, market researchers and product marketers within 90 days dedicated to delivering against Visa’s innovation agenda.

Foster City, California, Us

Headed UX design, content marketing and analytics-driven enhancements for Visa’s web channels including defining business requirements, managing a cross-functional project team and setting key benchmarks for success. -- Successful integration of 6 regional web sites into single global site in support of Visa IPO­-- Increased employee engagement by more than 40% through FIFA-related campaign

Managed digital marketing strategy, UX design and online content development efforts for clients. Led project plans, budgets and relationships with client communications, technology and marketing teams.

San Francisco, California, Us

Managed digital marketing strategy, UX design and online content development for clients such as Levi Strauss & Co. and Visa U.S.A. Led project plans, budgets and relationships with client communications, technology and marketing teams.

Bachelor Of Arts (B.A.), Engineering

Education record