Heather Cramer, Cpce Email & Phone Number

Waukesha, Wisconsin, Us

Chicago, Illinois, Us

Event Management• Lead event planner for internal and external events in all public and corporate event spaces • Managed budgets, scheduling details, planning logistics, and communications Experience Creator• Created Beer Flight Beer Pairing Events and Public Beer Pairing Caves Experiences as well as developed online sales component • Enhanced tour experience by creating, developing, and managing Take Flight Tuesdays beer sampling experience • Created, produced, executed, and elevated annual Oktoberfest and Sounds of Summer Music events• Ideation development of new experiences such as Sounds on State Music Series, Happy Hours, Explore Four, Taste Two, and VIP Pilot Brewery Tour and Sampling experience Manage Hospitality Department Operations• Created management systems and comprehensive organizational processes • Annually met or exceeded financial goals and personal and departmental goals• Managed day to day facility operations and all beer sourcing, ordering and logistics • Market and industry analysis and development • Developed idea for pretzel operations and created and manage beer crowler and pretzel training, processes and salesTeam Leadership • Key contributor and collaborator on Guest Relations Management Team• Led and developed team members, as well as cultivate and coordinate special trainings • Managed on campus TIPS Training Program and lead Certified Trainer for classes• Leader in development, planning, logistics, operations, trainings, and execution of new Paid Tour Program in 2018Relationship Collaboration and Management • Fostered and managed internal, client, vendor, and industry relationships • Lead contributor with planning and execution of annual Holiday Lites experience• Collaborated on Brewers Unleashed events and Milwaukee Brewers special beer release events• Connected with community groups to create and launch Miller in the Moonlight Event experience• Active participant in Southern Wisconsin NACE Chapter

Chicago, Il, Us

• Collaborated with creative team in developing and trafficking creative requests to streamline processes and improve efficiency• Central source and point of communication for Marketing Managers and Distributor and Sales Network• Supported local sales teams in their strategic marketing campaigns and programs to reach their annual objectives and goals • Built relationships internally and externally with community organizations and business stakeholders • Managed ticketing components of WI MillerCoors Alliances, including Green Bay Packers, Milwaukee Bucks & Brewers• Led event planning and logistics of annual WI Distributor Meetings for over 500 guests• Assisted in planning, logistics, event execution, and on-site management for Miller Lite Oasis at Summerfest• Managed Summerfest and ticketing program that serves the WI Management Unit and Distributor Network• Coordinated appearances and events with former NFL player and Heisman trophy winner, Ron Dayne • Managed Milwaukee ethnic festival sponsorships and associated ticketing components

New Berlin, Wi, Us

Senior Manager (New Berlin 2004-2007 & Chicago 2007-2009)• Communications contact and liaison for a network of over 1,000 Distributors, Corporate, Sales and Retailer personnel• Directly responsible for budgeting, purchasing, allocation and distribution for over 25K tickets and $1.5 M in annual sales• Generated new business prospects by creating ticketing fulfillment systems for Mercedes Benz and ThermaSilk concert tours• Drove agency collaboration within the MillerCoors network throughout the Miller and Coors joint venture • Maximized budgets by implementing new strategies and systems providing more efficient client services • Devised strategy and event marketing plan for the launch of Top-Flite’s National NASCAR program• Managed hospitality development, planning, budgeting, ticketing and logistics for Miller’s NASCAR and NHRA programs• Assisted in planning, logistics, event execution and on-site management for Gold Cup Soccer Finals in ChicagoManager (2001 – 2004)• Detailed database management, ticketing, and hospitality customer services as well as sports/entertainment industry research• Sole management of ticketing program and all-encompassing responsibilities and finances• Supervised, trained, and integrated new employees in all aspects of hospitality, ticketing, client, and company operations • Managed ticketing for the Super Bowl, MLB All Star Game, MLB World Series & Summerfest programs• Responsible for all facets of Miller’s hospitality, ticketing and on-site execution for NASCAR Races across the country • Designed an effective and efficient ticketing system for the Gold Cup National Soccer Program • Collaborated on event planning and execution for 1st Opening Day of Miller Park and multiple MLB All-Star GamesCoordinator (1999 – 2000) • Coordinated event ticketing for over 20 venues for Nokia’s “Road to #1” College Football Tour• Supported event management, customer service and assisted with MGD Blind Date Program in Chicago and Dublin

Madison, Wi, Us

• Primary accounting liaison between the Athletic Ticket Office and the Business Office• Supervised and managed employees at the UW Box Office and at a broad variety of venues for ticketed sporting events and concerts• Event operations manager and customer service facilitator for NCAA Division 1 football games• Trained staff and assisted in managing the reseating process at the Kohl Center for over 20,000 hockey and basketball ticket holders