Heather Rutherford, Cmp Email & Phone Number

Mountain View, California, US

Impact new customer acquisition with partners and lead co-marketed channel event execution, logistics and strategy for live and virtual engagements. Develop end-to-end virtual and live engagements driving awareness & adoption of QuickBooks with channel partners across Intuit’s top customer targets. Work closely with partner marketing and sales to deliver.

Chandler, Arizona, US

• My team directly oversaw 100+ trade shows and virtual events. In FY22, the events spend was $2.1 million and produced $71.8 million in pipeline and $11.1 million in closed/won opportunities (428% ROI).
• Drove the end-to-end global events strategy and logistics to maximize how the company builds and maintains their customer relationships. Developed yearly event strategy and integrated marketing plans around products.
• Led global corporate event procedures leveraging a team of full-time employees and outsourced agencies responsible for strategic event planning and execution. Strong focus on creating repeatable event practices by.
• Created and implemented plan to track ROI of event spend working across marketing and sales to record, tag and track opportunities generated from events to make stronger decisions on future event participation.
• Worked across multiple teams to produce event strategy for Mobile World Congress event, including a large booth presence as well as strategic program of sales meetings, leveraging Jifflenow meeting tool to schedule and.
• Managed network of event vendors and agencies with strong ability to negotiate for substantial pricing discounts. Utilized platforms such as Cvent, Hopin, Swapcard, Streamyard, Zoom, Jifflenow, and iCapture.

Bellevue, WA, US

• In my first year, I was ranked one of the top five performers (out of 200 employees), based on performance review metrics and executive leadership input. Consistently met or exceeded performance review metrics.
• Effectively managed $1.25 million external events budget plus $500k internal events budget annually.
• Managed and mentored two direct reports – Events Manager and Events Coordinator – empowering them to take full ownership of their assigned events and develop their own standard operating procedures.
• Executed 100+ external events in 2016. Evaluated these events using ROI analytics and surveying staff attending each event to develop new strategy on the type of events that would achieve business goals. In 2017.
• Oversaw $180k Titanium Sponsorship and 30’x30’ exhibit booth at the Microsoft Inspire partner conference. Doubled booth traffic year-over-year and quadrupled ancillary event attendees with unique theme concept.
• Successfully developed and executed company’s inaugural user conference, Elevate ‘17, surpassing event goals with 200+ attendees and $150k in sponsorships. Collaborated across departments (including sales, product.

Irvine, CA, US

• Oversaw 75+ events globally per year and a $2.2 million annual events budget. Received a Global Excellence Award for my successes with events that the CEO awards to a select number of nominated employees.
• Negotiated $328K in concessions for their annual conference and reduced spend by more than $400K from the previous year, despite attendance increasing. Maintained this lower event budget.
• Worked closely with business development leadership to produce the Parallels Summit sponsorship prospectus and procure 75 sponsors/exhibitors totaling $911K in net sponsorship revenue.
• Analyzed evaluation survey results to successfully restructure Parallels Summit 2015 into a smaller, invite-only event for c-level executives that required completely new format, content, marketing, and branding.
• Developed and implemented comprehensive event marketing plans in collaboration with social media, public relations, email marketing, creative services, product marketing, business development and sales.

Bellevue, WA, US

• Managed the organization, planning, and logistics for the annual Fusion user conference and grew it from 800 attendees to 5,000+ attendees; oversaw sponsorships and exhibit hall generating $250k+ in revenue.
• Produced substantial annual savings through hotel and vendor contract negotiations.
• Responsible for the development, management and post-show evaluation of 8-10 client roadshows held each year in different cities across the U.S. with 75-100 clients attending each show.
• Researched and identified events to participate in that would provide the opportunity for corporate brand awareness, lead generation, and/or thought leadership.
• Communicated with all stakeholders and drove deadlines for deliverables in accordance with event timelines.
• Developed and implemented standard operating procedures for planning, executing, and evaluating corporate participation in domestic and international tradeshows.

Arlington, VA, US

• Managed exhibit sales, marketing, exhibitor relations, and onsite exhibit hall management for a 200-booth floor at a National Conference of nearly 6,000 attendees.
• Assisted the Director of Conference and Meetings in managing all other aspects of the National Conference including timelines, budget, marketing, communication materials, resumes, supplies, and vendor relations.
• Handled onsite show management, including the coordination of security, exhibitor registration, management of the onsite show sales office, conference giveaways, and various show management services.
• Developed and distributed exhibitor service information, including monthly newsletters, email updates, exhibitor prospectus, exhibitor services manual, marketing kit, and onsite exhibitor packets.
• Assumed all meeting planning and management responsibilities for approximately 15 committee meetings, board meetings and events as determined in conjunction with the Director of Conference and Meetings.
• Managed the logistics for the annual Legislative Conference including budgeting, site selection, contract negotiation, marketing, registration, event specifications, and working with the public policy staff on content.

Washington, US

• Supported the Vice President of Meetings in the planning, execution and follow-up of more than 12 conferences and meetings each year with attendance ranging from 100 to 1,800 registrants.
• Solely managed all conferences and meetings while serving as Interim Director March–July 2008.
• Coordinated logistics for keynote speakers such as Colin Powell, Louis Gerstner, Vicente Fox, Steve Wynn, Alan Greenspan, Tony Blair, and Tom Brokaw in accordance with contract riders.
• Prepared Event Specifications Guide for each event covering all logistics including meeting room assignments, room set-ups, audiovisual requirements, food and beverage, and other event specifications.
• Worked closely with senior staff to obtain pertinent information including agendas, speakers, and content.
• Developed and disseminated marketing materials and coordinated printing specifications to printer for onsite materials including program books.

• Solely managed and coordinated 25 meetings, educational workshops and special events per year with attendance ranging from 10 to 250 participants.
• Successfully restructured the Quality Enhancement Division by centralizing meetings, workshops and special events into one area and developed standard operating procedures for coordinating and managing these events.
• Responsible for budgeting, site selection, requests for proposals (RFPs), contract negotiation, vendor selection, marketing, registration, event specifications, shipping, and evaluations.
• Developed annual budgets in consultation with Director of Finance and monitored all financial activities from inception through audit of final bill.
• Managed all onsite logistics including function room set-ups, audiovisual requirements, and food and beverage.
• Designed, produced, and disseminated all event marketing materials, including promotional brochures, registration information, meeting programs, workshop binders for participants, registration forms, confirmation.

Washington, DC, US

• Served as registrar for small meetings and conferences of 200-400 attendees and oversaw registration vendor for conferences of 2,000+ attendees, including creation and dissemination of registration reports.
• Completed purchase orders associated with payment of relevant conference invoices and monitored expenses associated with purchases.
• Answered all conference inquiries received and responded to requests for conference information.
• Managed shipping of conference materials and onsite freight distribution.
• Assisted with pre-conference preparations and onsite conference logistics.
• Maintained files and conference supply inventories.

Bachelor Of Arts (B.A.), Hospitality Business Management

Professional Certificate, Event Management