Heather Darling Email & Phone Number

Powell, Oh, Us

Columbus, Ohio, Us

Generate high value leads which allow us to deliver on our mission of transforming healthcare facilities into great places to work that always deliver elite patient care. We do this through nursing leadership solutions - interim, transformational, and permanent leader placement - as well as by helping hospitals achieve Magnet designation and Nursing Excellence in their organizations.

Columbus, Ohio, Us

Columbus, Ohio, Us

HealthLinx® is obsessed with transforming healthcare facilities into great places to work that always deliver elite patient care. HealthLinx leads performance improvement in hospitals desiring elite performance in RN Engagement, Patient Satisfaction, NSIs/Quality, or high-impact service line key metrics. We have partnered with nearly 25% of all current Magnet® facilities to help them successfully achieve their designation, and we also partner for Pathway to Excellence®.

Columbus, Ohio, Us

HealthLinx® mission is to deliver the maximum financial impact for its clients through effective leadership solutions. We help hospitals improve immediate and long-term outcomes through transitional leadership, permanent leadership search and consulting services on the ANCC Magnet Recognition Program® and Pathway to Excellence®.- Develop and maintain digital marketing campaigns- Oversee redesign of company website- Develop strategy and workflow for strategic marketing campaign request tool- Integrate visual storytelling into digital channels- Create, implement and oversee digital newsletter distribution- Develop and maintain inbound marketing opportunities including webinars

- Build and oversee praise band and contemporary worship service- Direct adult choir- Build and direct kids choir- Assist with worship planning- Oversee special music - Nurture talent within the church and seek new members

Columbus, Ohio, Us

- Developed and implemented the Web and Social Media Strategy, and oversaw ongoing administration, monitoring and analysis.- Enhanced and grew local councils through the United States and Canada.- Increased brand awareness.- Created segmented messaging for target audiences.- Collaborated with team members to increase UCT presence in community service events across North America.- Developed and launched Facebook based video contest that increased Facebook likes from 100 to over 1,400 in six weeks. - Redesigned and moved the UCT website to the Wordpress platform to allow for all UCT local councils to create and maintain their own branded site- Created and provided training for the local council website project- Documented and led training for UCT social media plan- Presented on website and social media updates and trends at the 2012 and 2013 UCT International Conventions- Presented UCT's website and social media strategy at the American Fraternal Alliance industry conference as a top performer in the digital marketing area.

Dublin, Oh, Us

- Developed marketing plans and budgets, created marketing campaigns and strategies, and oversaw website development and maintenance for 10 different business lines in the healthcare sector, including Adult and Child MR/DD services, Mental and Behavioral Health, Foster Care, Medicaid Home Care, and Private Pay Home Care- Monitored and tracked website traffic using Google Analytics- Prepared all press releases and media advisories- Managed the marketing department staff, including a graphic designer and off-site regional marketing managers- Developed and distributed all marketing-related corporate policies- Developed and submitted responses to marketing-based Requests for Proposals- Created the corporate marketing department from the ground up and saved over 33% of the annual marketing budget by removing the former advertising agency from a retainer agreement and hiring a graphic designer and regional marketing managers

- Oversaw all music and related functions including the Music Department and Choir Directors- Worked with and assisted the Pastor and other music staff in planning the music program for the church throughout the year- Managed a diversified music program- Developed and nurtured musical skills of all church members- Recruited members for choirs, praise team and all church musical functions- Coordinated schedules for all choirs- Oversaw hiring of choir directors and mentored directors- Provided guidance and established choir director and accompanist policy concerning the music program- Directed Senior Choir - Coordinated music for all worship services, special services and events, and weekly practices with appropriate worship leaders.- Participated in the praise team providing vocals and keyboard support

- Oversaw operations of the business and all advertising- Certified Group Fitness Instructor- Yoga Instructor Certification

Columbus, Ohio, Us

- Created copy for all marketing and advertising initiatives, including print, radio, television, email, website, executive communication, newsletters and press releases- Planned marketing campaigns and communicated concepts and layout to designers- Media contact for all external communications including newspapers, magazines and industry publications- Created and maintained website copy for 12 national divisions and served on website redesign committee- Wrote and managed search engine optimization pages and metatags.- Implemented and oversaw Google and Yahoo pay-per-click search engine marketing campaigns and coordinated all metrics reporting through Google Analytics and Urchin- Worked with IT department to implement Exact Target email marketing and utilized the program to create, manage and monitor email campaigns and surveys

- Designed and oversaw all marketing initiatives and projects including media buys- Created layout and copy for all promotional pieces, advertisements, newsletters, and email marketing campaigns- Wrote copy and oversaw production for two hour-long television shows, annually- Created content for all press releases and coordinated media for major events- Coordinated design layout, copy and oversaw photo shoot for annual apparel catalog- Assisted in planning the annual industry trade show including solicitation of vendors and creation of all relevant marketing materials- Coordinated and monitored the annual marketing budget- Implemented permission-based Exact Target email marketing system and monitored readership and success rates, and achieved open rate higher than the industry-average- Increased marketing department funding by $40,000 by securing corporate event sponsors- Reduced printing costs by $30,000 by ganging print runs together

B.S. In Economics, Marketing

Master Of Arts (M.A.), Church Music