Led brand restructuring for Keylink and Superior Outdoor Products contributing to increased and sustained national market awareness and revenue growthLed and implemented omni-channel marketing plans across live events, social media, email communications, videography and visual contentPartnered with Leadership to integrate Sales, Marketing and Product departments to deliver competitive advantage and drive business strategy and messaging

Partnered with privately owned businesses in Lancaster County to manage and lead marketing strategy. Clients averaged $15MM annual sales revenue. Developed customer communication strategy for web, digital and print collateral Audited communication channels to ensure brand standards and identify gaps Coordinated team of freelance experts in design, videographer and photography

Navigated senior leadership and during a significant business shift from physician referrals to patient choice. Leveraged existing brand and business strategies to develop complex and integrated marketing communications plan. Spearheaded marketing strategy and campaigns for opening of Spooky Nook Sports office including: strategic planning with SNS leadership, coordinated events with US Women’s Field Hockey management and players, acquisition of new client base in Manheim, 
Mount Joy and ElizabethtownDirected marketing strategy and campaigns for opening of Lebanon office including coordinating with Penn Medicine/Lancaster General Health marketing department; organized live events with Lebanon Chamber of Commerce; integrated marketing campaign utilizing radio, print, digital, video and press Introduced five new physicians to regional market through customized, multi-faceted marketing campaign

Led team in development of annual strategic plan for monthly email communications for Intercontinental Hotel Group. Global strategic plan included defining key customer insights, identifying customized audiences and implementing highly targeted offers by region.