Heather Delcarpini Email & Phone Number

Ayer, Ma, Us

🚀 Transforming Businesses through Strategic Marketing Solutions 🚀As the Founder of DelCarpini Marketing Solutions LLC, I lead a boutique consultancy specializing in delivering tailored marketing strategies to drive growth and amplify brand presence. Leveraging over 15 years of marketing experience, I collaborate closely with clients to understand their unique challenges and objectives, crafting innovative solutions that yield tangible results.🔍 Expertise Highlights:Strategic Marketing Planning & ExecutionDigital Marketing Strategy & OptimizationBrand Development & PositioningContent Strategy & CreationSocial Media Management & EngagementWith a passion for excellence and a commitment to delivering unparalleled value, I am dedicated to helping businesses achieve their goals and thrive in today's competitive landscape. Whether you're seeking a trusted advisor to guide your marketing initiatives or a visionary leader to spearhead your marketing department, DelCarpini Marketing Solutions is here to elevate your brand and drive success.

Boston, Massachusetts, Us

Hired by CEO to build marketing team and comprehensive marketing programs and processes. Built digital marketing-focused lead generation and growth engine prioritizing thought leadership content and marketing automation. Implemented technology and programs mapped to sales strategy, including account-based selling (ABS), account-based marketing (ABM), and other digital selling methodologies resulting in annual recurring revenue growth of 23% in 2020, 25% in 2021, and 33% in 2022.• Digital programs represented $69.9M total CARR in funnel and drove 45% of pipeline - more than any other program.• Grew lead funnel year over year: +675% 2020, +73% 2021, +31% 2022.• Built annual event for prospects and customers, Time to Target, including two days of content and presentations and influencing $21M in CARR.• Designed comprehensive sales playbook, providing guidance and standardized content for sales team.• Developed customer reference video program to provide on-demand references for prospects.• Implemented content intelligence platform, allowing us to lift content views by 51%, lift engagement time by 56%, and see which web content performs best.

Boston, Massachusetts, Us

Hired by the CEO to build an integrated content and digital marketing strategy, designed around lead generation and growth. Goal of digital marketing strategy: use thought leadership content and marketing automation to grow awareness, lead generation, conversions, and revenue.• Launched integrated marketing campaign models to enhance prospect engagement.• Developed and implemented digital marketing plans to incorporate SEO, social media platforms and email marketing campaigns.• Collaborated with other departments to coordinate strategic marketing activities.• Assessed projects against budgets and timelines, keeping team and assignments on task.• Delivered marketing strategy updates to upper-level management and board of directors.

Milford, Ma, Us

Hired by VP of Clinical Genomics to design and build integrated content and digital marketing strategy, build ecommerce website, and lead a results-driven team organized around vision of strategic alignment, continuous improvement, and growth. Goal of digital marketing strategy: use thought leadership content and marketing automation to grow awareness, lead generation, conversions, and revenue.• Grew monthly eCommerce revenue 205% in 8 months.• Grew opt-in lead funnel by 299% in less than 2 years.• Contributed to 300% annual revenue growth for clinical genomics in 2018.• PPC & SEO program: Positive return on ad spend.• Managed marketing operations, synced marketing automation platform (HubSpot) with CRM (Salesforce), and created automated lead scoring system to prioritize leads for sales team.

Framingham, Ma, Us

Hired to design and build marketing programs, website, and content and digital marketing strategy to include nurture and marketing automation for each buyer persona. Goal of strategy was increasing product trial downloads.• Product trial downloads increased over 500% in 2014 and grew 48% in 2015. Downloads were at 84% of annual goal at time of acquisition (09/2016).• Contributed to customer growth of 280% in 2014, 145.6% in 2015, and 141.4% when acquired in 2016.• Marketing qualified leads grew by 500% in 2014, 126% in 2015, and were at 100% of MQL goal when acquired.• Led marketing operations and administration of the marketing automation platform (HubSpot). Mapped all marketing fields and campaigns to sync with CRM (Salesforce) to enable sales team to have smarter conversations with leads and prospects.

Canton, Massachusetts, Us

Hired by VP of Sales to replace marketing systems and rebuild website. Put in place a marketing automation platform (HubSpot) and designed a content marketing and digital marketing strategy including nurture campaigns.• Responsible for marketing programs inclusive of digital, content and email marketing, press and media relations, thought leadership campaigns, demand generation, website and marketing automation management, and marketing operations.• Worked with management team to oversee and monitor marketing strategy.• Evaluated and reported on campaign performance to relevant stakeholders and leadership across organization.

Cologne, De

Hired by COO to lead North American marketing team for this German-based online marketplace.• Led marketing operations and strategy for North America.• Managed North American marketing budget.• Oversight of loyalty program, event marketing, online marketing, print and web advertising, search engine marketing and SEO, website management, public relations, and design.• Planned advertising campaigns for online, print, and other mediums.• Developed marketing strategies based on corporate objectives and market trends.

Rueil-Malmaison, Île-De-France, Fr

• Optimized and managed globalization of channel marketing programs and B2B communications including messaging and content, website management, and email newsletters.• Managed a monthly sales webinar series for channel partners including messaging and online promotions.• Managed channel partner website to make sales collateral and training available to Value Added Resellers (VARs).• Generated media stories and digital messaging related to program initiatives.• Coordinated internal communications to relay current information to employees.• Led cross-functional teams to create impactful messaging, demand-generation programs, and sales tools.

Bachelor Of Arts, English

Graduate, Communications