Heather Dilts Email and Phone Number

Partnered with the sales team to provide pre-sales technical support to Domo’s prospective and current customers. Leveraged in-depth product knowledge to provide technical expertise through presentations and product demonstrations, highlighting the business and technical value of Domo’s cloud offerings.• Collaborated with sales to identify client needs and design customized solutions that leverage Domo’s innovative features and best practices. • Engaged with enterprise architects… Show more Partnered with the sales team to provide pre-sales technical support to Domo’s prospective and current customers. Leveraged in-depth product knowledge to provide technical expertise through presentations and product demonstrations, highlighting the business and technical value of Domo’s cloud offerings.• Collaborated with sales to identify client needs and design customized solutions that leverage Domo’s innovative features and best practices. • Engaged with enterprise architects, business users and CxOs to understand marketing and technology platforms (CRM, ERP, CDP) identifying use cases and Domo solutions to address business challenges.• Managed technical aspects of complex sales ensuring alignment with customer goals.• Responded to RFIs, RFPs, and technical inquiries regarding infrastructure, security & roadmaps with effective solutions.• Led the creation and execution of proof of concepts (POCs) leveraging the Domo platform to streamline data integration, preparation and visualization processes, achieving a 75% close rate on stage 4 opportunities. Show less

- Strategic Planning with senior executives, sales leadership, field sales, demand generation and other business segments (sales, marketing, finance, operational) to define business questions, KPIs and implement analytics roadmap.- Translate data and insights into visuals and narratives that are easy to understand, impact decisions, and drive business goals via reports and dashboards.- Develop embedded customer facing dashboards, customized for various business segments visualizing the… Show more - Strategic Planning with senior executives, sales leadership, field sales, demand generation and other business segments (sales, marketing, finance, operational) to define business questions, KPIs and implement analytics roadmap.- Translate data and insights into visuals and narratives that are easy to understand, impact decisions, and drive business goals via reports and dashboards.- Develop embedded customer facing dashboards, customized for various business segments visualizing the performance of their program.- Establish the BI Team and DOMO reports as a trusted, single source of the truth across all business segments.- Liaise with senior management through an acquisition by providing data and insights on all aspects of the business.- Collaborate with integration team in transition from homegrown CRM to SalesForce (SFDC).- Complex analysis of product, sales and customer data to uncover insights around customer retention, customer lifecycle and influence CRM (Customer Relationship Management) strategy. Show less

- Work with stakeholders in marketing, sales, and executive team to define analytical needs and determine requirements for reports and dashboards.- Establish data visualizations that enable leaders across the business to quickly digest data and make decisions.- Analyze and present (written and verbal) key learning, insights, and optimization recommendations to stakeholders.- Improve company efficiency – by utilizing BI tools like DOMO to reduce manual processing & uncover… Show more - Work with stakeholders in marketing, sales, and executive team to define analytical needs and determine requirements for reports and dashboards.- Establish data visualizations that enable leaders across the business to quickly digest data and make decisions.- Analyze and present (written and verbal) key learning, insights, and optimization recommendations to stakeholders.- Improve company efficiency – by utilizing BI tools like DOMO to reduce manual processing & uncover opportunities for business process improvement.- Automate processes to clean, integrate and evaluate large data sets (100+ APIs and datafiles).- Deep understanding of company processes and data to facilitate the transformation of data to uncover insights (300+ ETLs). Show less

- Define and maintain benchmarks for lead generation and campaign tracking strategies and key campaign initiatives.- Implement and deploy DOMO as a business intelligence solution for reporting and analyzing multi-channel campaigns, lead tracking and ROI.- Enhance communication around analysis and campaign performance to enable data driven decisions within the department, with executive committee and outside sales field.- Oversee coordinated strategy for lead generation including… Show more - Define and maintain benchmarks for lead generation and campaign tracking strategies and key campaign initiatives.- Implement and deploy DOMO as a business intelligence solution for reporting and analyzing multi-channel campaigns, lead tracking and ROI.- Enhance communication around analysis and campaign performance to enable data driven decisions within the department, with executive committee and outside sales field.- Oversee coordinated strategy for lead generation including email, Google ads CPC, retargeting, social, events, print and digital advertising.The Blue Book is a B2B solutions provider. Featuring the largest and most active network in the commercial construction industry. From design through post-construction The Blue Book Network provides online solutions to find and spec products, share plans, specs and design documents, streamline bid communications and more. Show less

- Responsible for merchandising, product research, consumer and Direct Response Industry trend tracking.- Collaborate and establish p&l template, cash flow needs, business plan and profitability projections.- Develop and manage relationships with product sources, inventors and vendors.- Execute, analyze and recommend next steps for DRTV tests via surveys and email marketing.

- Assumed full responsibility in overseeing the Direct Response Division, a profit center worth $80M, encompassing defining marketing strategy, strategic oversight in the execution of multichannel campaigns such as television, radio, print, and web marketing, paid search, natural search, display advertising, email marketing, social marketing, and affiliate marketing.- Pragmatic oversight to In-house Marketing Department and outsourced agencies in designing and implementing effective… Show more - Assumed full responsibility in overseeing the Direct Response Division, a profit center worth $80M, encompassing defining marketing strategy, strategic oversight in the execution of multichannel campaigns such as television, radio, print, and web marketing, paid search, natural search, display advertising, email marketing, social marketing, and affiliate marketing.- Pragmatic oversight to In-house Marketing Department and outsourced agencies in designing and implementing effective conversion and revenue optimization strategies with more than 400 tests annually.- Proficiently handled annual marketing budget which included forecasting, profitability statements (P&L), and amortization of costs.- Rendered detailed analysis of media spending and profitability as well as recommendations for next campaign steps to senior management on a weekly basis.- Lead staff to achieve independent functioning, high-volume output, and overall development with five direct reports.- Define and implement strategies for demand and supply planning; liquidation; budgeting; backorder management; logistics/fulfillment; and customer service to increase revenues and reduce risk.- Employed attention to detail in researching, evaluating, and testing potential vendors, agencies, and new business opportunities.Allstar is a consumer products company responsible for introducing products to market and making them household names: Snuggie® Blanket with Sleeves, Topsy Turvy® Planters, Bendaroos® Building Sticks, Perfect Brownie™ Pan Set and Bumpits™ Hair Insert, and many more. Show less

- Held full accountability in handling all aspects of marketing covering budget development and forecasting to successful delivery of company goals.- Managed in-house and agency advertising campaigns such as search engine optimization, paid search, email marketing, customer loyalty, direct mail, and radio and print.- Administered daily operations for Marketing, Design, and Copy Editing departments with three direct reports and six co-managed reports.- Delivered exemplary performance… Show more - Held full accountability in handling all aspects of marketing covering budget development and forecasting to successful delivery of company goals.- Managed in-house and agency advertising campaigns such as search engine optimization, paid search, email marketing, customer loyalty, direct mail, and radio and print.- Administered daily operations for Marketing, Design, and Copy Editing departments with three direct reports and six co-managed reports.- Delivered exemplary performance in managing the integration of back-end systems such as shopping cart, content management, and order entry.WTH is an online travel company focusing on cruises and leisure travel. CruisesOnly.com, Cruise411.com, VillasOfDistinction.com Show less

- Manage the successful development and execution of marketing plan as well as online and offline marketing and advertising budget to a positive ROI.- Interacted with third-party advertising companies; implemented public relations, advertising, customer loyalty, email marketing, affiliate marketing, search engine optimization, and comparison shopping campaigns with two direct reports; and provided strategic leadership and direction to the Marketing Department.- Proactively performed… Show more - Manage the successful development and execution of marketing plan as well as online and offline marketing and advertising budget to a positive ROI.- Interacted with third-party advertising companies; implemented public relations, advertising, customer loyalty, email marketing, affiliate marketing, search engine optimization, and comparison shopping campaigns with two direct reports; and provided strategic leadership and direction to the Marketing Department.- Proactively performed quantitative and qualitative analysis of marketing initiatives to increase revenues.- Organized interdepartmental responsibilities to ensure a streamlined campaigns and promotions.DPS is a B2C online merchant of decorative plumbing, lighting and hardware products.Faucet.com, LightingShowplace.com, Build.com Show less