Heather Fegan Email & Phone Number

Indianapolis, In, Us

As a dedicated health and life coach, I empower women to feel their best inside and out by navigating behavior change and creating personalized strategies for success. My approach blends nutrition, fitness, mindfulness, and real-life strategies to help clients achieve their dreams.

• Led rebranding and strategic realignment efforts for Brides by Young and Marie Gabriel Bridal, resulting in a 23% increase in web traffic and in-store appointment conversions year-over-year.• Managed two website redesigns, updated logos, sales team training, and internal/external communications to enhance brand presence and customer engagement.

Indianapolis, In, Us

Simon Property GroupIndianapolis, INIn this role I direct brand management actions with a maximum focus on enhancing brand visibility, revenue generation, and business performance in business-to-business/consumer (B2B/B2C) sectors. Some key achievements include: • Delivering strong support to the National Media Experiences Sales team throughout the project management activities as well as management of creative assets, performance, proposals, and invoicing, resulting in an increase in annual sales.• Exceeding $1B of the Simon Gift card sales target and securing significant increases in sales through collaboration with internal and external teams.

West Des Moines, Ia, Us

Steered cross-functional marketing projects in terms of brand visibility, member base retention/growth, and revenue generation. This involved piloting rebranding efforts, including logo and website redesign as well as a social media outreach initiative, with goal of optimizing digital presence and client satisfaction. Some key achievements include: • Conceptualizing and executing an innovative digital contest, leading to a 193% increase in social media followership and an engagement growth of 481%.• Spearheading the acceleration of the email click-through rate to 40%, thereby exceeding the industry standard of 16%.• Orchestrating the effective coordination of multiple, simultaneous, and long-term marketing projects in collaboration with cross-functional teams and through independent international travel.

Bloomington, Il, Us

In this role I oversaw the daily operations and guidance of performance-focused marketing team to ensure alignment with the goals and new business development objectives by steering multidisciplinary aspects of employee management. Some key achievements include: • Achieving recognition for a 65% boost in post-class membership sign-up rates as result of implementing standard procedures and team marketing best practices.• Triggering a 233% community growth over two-year period by refining social media engagement capabilities.• Yielding sales growth of 15% within one year by driving sales and marketing excellence.

Mount Vernon, Illinois, Us

In this role I formulated key new business development opportunities, while simultaneously leveraging key guidance in radio/social media matters with focus on enhancing branding, engagement, and profitability. Some key achievements include: • Securing high-value deals through exceptional negotiations and account management, while applying sales, communication, and marketing best practices.• Spearheading the achievement of critical branding and sales objectives as well as delivery of outstanding customer service and satisfaction by consulting with potential/existing clients in a demanding environment.

Bachelor Of Science, Journalism; Advertising

Diploma, General