Lead analysis efforts for the Workforce Analytics team by connecting business strategy with data to provide analytics and insights that drive the business results. Lead and direct the design, development and implementation of workforce planning and analytical models, strategic reporting and analytics on talent, tenure, retention, engagement, bench strength, talent readiness, and organizational risk.

Selectively recruited to lead the key tasks of data distillation, interpretation and activation. Played a critical role in guiding strategic decision-making at a pivotal point in the Brand’s trajectory. Data Storytelling and Interpretation: Developed understandable, consolidated, actionable data insights.* Consolidated and distilled data across siloed teams to develop robust interconnected reporting on company initiatives.* Collaborated with cross-functional leadership teams to formulate relevant business questions and create data-driven strategies to answer them, * Developed and led company-wide data summit to prioritize future reporting needs and develop roadmap to deliver content.* Created franchisee-facing tools and resources to communicate strategic pricing initiative and goals for 24,000 restaurants in the United States. Project Management: Streamlined processes to improve deliverable timelines and outputs* Created and published consolidated testing calendar to communicate reporting schedules to all internal teams.* Mapped New Product Development Testing Process from product idea to national launch, including SMEs from cross-functional teams from Consumer Insights, Brand Innovation, Market Execution, and Guest Care.* Developed intake process for new Analytics ad hoc requests in Planview PPM Pro. Approximately 600/ annual requests. With the result being improved timelines, elimination of redundant requests, and more consolidated, strategic results.

Financial Project Manager, worked closely with Delivery, Legal, Finance, Sales, and Shared Services teams to ensure full lifecycle contract support. • Manage and administer 300+ contracts for portfolio of eight utility customers in Texas, Colorado, California, Hawaii, and Alaska. Translate contract milestones into billable amounts. Forecast $28M+ in annual revenue (total revenue approximately $400M) during bimonthly forecast cycles. Non-GAAP revenue. • Led team evaluation of new software deployment (CPQ), coordinating team testing, consolidating feedback and recommending feature enhancements with both internal and vendor teams. • Identify and track all contractual requirements, including project progress, invoicing, receivables, warranties, renewals, reporting requirements, and escrow agreement obligations.

Write, edit, and develop content including articles, features, newsletters, book chapters and complete manuscripts for publications in all media outlets, including print and online publications.*Author/Co-author of 12 non-fiction books with more than 500,000 copies in print or downloaded and total book sales topping $1.5 million. *Series expert for the bestselling For Dummies book series, working with subject experts to rewrite manuscripts, creating series appropriate text to engage a specific audience. *Contributed to 9 other For Dummies books.*Frequent contributor to Suite101.com (now defunct online collaborative publishing site).

ADI Consulting Group is a consulting agency specializing in strategically-driven new product development, new concept development, menu optimization, foodservice marketing support and the development of actionable, relevant and profitable innovation pipelines for national and local chain restaurants. Clients include Frito-Lay, Cows in Trees, Specialty Restaurant Concepts Inc., Checkers Drive-Thru Restaurants, Departika and The Marlin Company.My specific responsibilities include: *Brand creation, positioning, and strategy.*Integrated Marketing.*Social Media Management and Community Building.*Content generation including copywriting, email newsletters and web site content.*New product development and launch.*Business and consumer analytics.*Deep dive competitive analysis and opportunity identification.

With my partners, I co-founded Fajita Republic Cantina, a regional chain of modern, upscale Mexican restaurants and tequila bars.Specifically, I was responsible for: *Strategic development of the full bar program (including our 101+ tequilas and Mexican craft beers) to reinforce our brand promise of fresh, handcrafted Mexican cuisine. *Developed our critically acclaimed margarita recipes, using lime juice squeezed fresh daily. *Community and brand building (including photography and video creation) across all Social Media platforms including Twitter, Facebook, Instagram, Yelp, and FourSquare.*Content creation, including all marketing copy, our website copy, menu copy, and brand positioning documents. *Led training session for all FOH food and beverage sessions. *Fostered relationships with select food and beverage vendors to leverage favorable pricing, product allocation and their brand equities. *Maintained and updated brand website using Joomla. *Implemented successful Facebook ad campaigns. *Utilized Google Analytics to improve website performance.

TrendWire is a food trendspotting newsletter targeting foodservice professionals published by the website FoodChannel.com. *Curated content from food industry experts.*Synthesized content into relevant and actionable articles for audience. *Wrote and edited the newsletter including developing editorial schedule, working with appropriate reviewers and stakeholders, and posting to the website.

*Developed strategic plans to integrate the print and online initiatives specifically for the For Dummies brand and the www.dummies.com website. *Managed a team of 6 content creators who modified existing print content into online articles as part of the Dummies Answer Network initiative. *Led relaunch of www.dummies.com website to include then-current web standards for search and natural language query technology, partnering with Ask.com (then AskJeeves.com).

*Managed in-house media production processes for more than 400 titles. *Developed production and permissions guideline. s including a fully searchable database of agreements and vendors*Grew team from 6 associate technical editors to a team of 15 in two locations (Indianapolis & Foster City, CA).*Acquired permissions for For Dummies print and media projects.

Local restaurant chain established by former managers from Darden Concepts involved in Olive Garden and Red Lobster operations. Moved from Server Captain to Restaurant Manager throughout my time here. Opened both Aurora and Littleton locations, training new staff. At second location, became bar manager and developed innovative list of microbrews. Eventually took over all ordering including both food and beverage, managed kitchen including staffing, and was responsible for managing both FOH and BOH labor dollars.

Trained new staff members in bar and server operations.

Part of the New Restaurant Opening Team for Midwest expansion of Texas-based TexMex restaurant chain. Trained Bartenders, Servers, and Cashiers in each new location throughout Indiana and Ohio.