A bonafide “pop culture junkie,” Heather Adams relishes the opportunity to combine her passions for entertainment and public relations in her work as Founder and CEO of Choice Media & Communications. Throughout her extensive career, Adams has made it her goal to provide expert communication strategy and relationship-based service for clients across diverse industries including publishing, leadership, government, lifestyle, entertainment, business and faith-based organizations. Adams’ clientele consists of renowned thought leaders and tastemakers including Rev. Billy Graham, President Jimmy Carter, Dave Ramsey, Jen Hatmaker, “The Bachelor’s” Sean Lowe, Ernie Johnson, Robin McGraw, the Johnny Cash family, Rick Warren, Marcus Buckingham, WWE Hall of Fame Shawn Michaels, John Maxwell and Max Lucado, among others. She has played an instrumental role in helping more than 100 authors land a spot on the New York Times bestsellers list by implementing strategic publicity campaigns designed to achieve maximum success. Through faithful service and astute guidance, Adams has secured client media coverage in America’s elite national media including “The TODAY Show,” “Good Morning America,” TIME, The New York Times, People, ESPN, Redbook, HuffPost, Southern Living, USA Today, Forbes and comprehensive television packages across all major networks, to name a few.Ms. Adams also believes that with success comes a welcomed responsibility to give back to her community. She has a particular passion for mentoring and guiding young women, and, as such, is highly involved with Alpha Omicron Pi, where she has served as Recruitment Advisor for nearly two decades. An avid supporter and alumna of the University of Georgia, Adams is honored to serve on the Grady Society Alumni Board, which fosters prosperous relationships between the college and its alumni. Heather is married to Matthew Adams. They have two young sons, Dixon and Thackston, and reside in Murfreesboro, Tenn.