PFS assists leaders from the Department of Veterans Affairs, Health and Human Services, Defense and other agencies in planning and implementing healthcare transformation, innovation, technology, and quality improvement initiatives, programs, and projects.

As a trusted advisor, my goal is to assist businesses in comprehending the technical aspects and best practices of all online marketing and corporate communication methods. I achieve this through live training sessions, webinars, and one-on-one consultations. Working closely with business owners, I help them develop and execute online marketing strategies, including website structure, social media marketing, blogs, and new tools. I create comprehensive strategies and oversee their campaigns to ensure their success. I offer consultancy services to international organizations to increase engagement with their existing fan base and attract relevant followers. I also regularly speak at marketing, communication, and industry conferences.

During my consulting role, I utilized my technical expertise to establish an internal communications strategy for Advanced Group’s IT Team. The team operates within Global Shared Services and caters to 4 different business units within the organization. With a proactive approach, I identified communication opportunities and provided support for key initiatives and new technology launches.My responsibilities included creating and managing an IT content calendar for various levels of IT communication, leading the development and implementation of a real-time system status alert system, and refining the existing content management system for Advanced Group in relation to the IT team. As a result of my successful implementation, my initial 18-week commitment was extended to a year.

I'm excited to join Growth Blazers as a mentor and founding member. I'm fortunate to have learned from incredible leaders over the course of my career and happy to give back to this amazing community of marketers. Additionally, the community is filled with so much knowledge, I'm certain I will gain as much as I give!Growth Blazers is a global community of modern marketers and growth leaders sharing strategies, advice, and actionable tactics on how to navigate the challenges of elevating your career or business. Whether you are pursuing a career down the conventional path, creating a sustainable services business, or launching the next unicorn, here's your chance to gain access to insider conversations from around the world. Learn how to think like a modern marketer and next-generation business leader with an experimental mindset designed to reach proven and repeatable results.

I led the marketing department and was responsible for every aspect of marketing: awareness, acquisition, and retention for a rapid growth fintech startup. I developed brand messaging, performed customer feedback research, and managed agency partner relationships.I developed the go-to-marketing strategy and was the driver of cross-functional collaboration. I chose and implemented the CRM system and transitioned the company to a new CRM and marketing automation platform. I was responsible for defining and implementing the entire MarTech stack.I led collaboration with our international sales team members and executed paid ad campaigns globally.

In a one-of-a-kind role, I am responsible for growing a raving fan base outside of GoDaddy through evangelism and creating connection internally through relationship building with stakeholders across channels.I developed the Influencer Index Scorecard, a proprietary measure of a person's online influence. This allows GoDaddy to make data based decisions about which people, internally and externally, to invest in to drive toward business goals.I streamlined the communication process for our Employee Resource Groups (ERGs) and became the liaison for the ERGs to the Internal Comms team. This includes advising the ERG leaders on the best forms of internal promotion to create visibility for their groups and the events they hold. Additionally, I create the communications plans for the ERGS and GoDaddy for Good. As a visible brand representative, I am responsible for speaking from stage and conducting workshops on a wide range of topics while increasing the social impressions of the brand.I am responsible for the employee advocacy and engagement program built on the Dynamic Signal platform. This includes helping employees grow their personal brands and leverage social media. Additionally, the program is designed to increase engagement between employees who are spread out globally. This role requires extensive analysis of the performance of content and developing additional content based on that data.Creating strong partnerships both inside and outside GoDaddy is a foundational aspect of my role.

I built the blogging program which included identifying the subject matter experts, writing the blog guidelines, developing and maintaining the blog editorial calendar and editing the articles.I created extensive education for employees teaching the best practices, company expectations and how to use social media channels to build their own brand while boosting the visibility of the company.I was responsible for developing and implementing the employee advocacy platform using Dynamic Signal which provided a powerful way for the company to share content with employees and empowered the employees to share on their own social channels.I owned all key performance metrics for all social media platforms the company uses, which includes overall strategy, measurement, governance, optimization and scaling.

I created, implemented and managed comprehensive social strategies for Infusionsoft. Managing a business based social amplification process across multiple social platforms was one aspect of my multi-faceted role. I coached Infusionsoft employees & developed social media education for the benefit of both employees and the Infusionsoft partner ecosystem. I built the inaugural Social Support program at Infusionsoft, shifting the responsibility of customer support issues on social media from the Marketing team to the support team. The shift not only allowed the marketing team to focus on delivery of brand messaging instead of support, it also allowed a reduction in the number of phone calls the internal support team received.

Navigating the sometimes stormy seas of social media platforms, guiding Infusionites on best practices and showing Infusionsoft customers how to leverage the power of the internet! I create and manage Social Media content on digital platforms for Infusionsoft; which includes strategy, execution, on-going content management and daily customer service responses.

I directed company marketing functions to include identifying new clients and retaining existing clients. I researched and developed new strategies and plans, which identified marketing opportunities and new project development.I analyzed and evaluated the effectiveness of sales and marketing methods, costs and results. I delivered marketing activity within the agreed budget.I successfully introduced & implemented the first social media and online marketing campaigns for this real estate development.I lead presentations to interested parties on the legalities, issues and liabilities of owning foreign property.

Manage and coordinate all marketing, advertising and promotional staff and activitiesConduct market research to determine market requirements for existing and future productsAnalysis of customer research, current market conditions and competitor informationDevelop and implement marketing plans and projects for new and existing productsManage the productivity of the marketing plans and projectsMonitor, review and report on all marketing activity and resultsDetermine and manage the marketing budgetDeliver marketing activity within agreed budgetLiaison with media and advertisingRepresent major real estate developers in the Pacific Region of Costa RicaGenerate new prospectsEducate potential investors on current market trends in Central AmericaCoordinate investor transactionsGenerate purchase contractsEnsure clients understand their responsibilities as well as the contractor’s commitments to themParticipate in presentations to interested parties on the legalities, issues and liabilities of owning foreign property