Heather Dunn Email and Phone Number
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With over 20 years of expertise in B2B SaaS startup and growth-stage companies, I'm a performance-driven marketing executive who knows how to deliver results. From seed to Series C funding, I've successfully scaled companies from less than $1M to $50M in ARR. 🚀I excel at developing innovative brands, leading effective go-to-market strategies, and driving impressive growth in pipeline and bookings. I've positioned three companies as leaders in their industries by crafting engaging brands, creating differentiated positioning, and implementing demand generation programs that fuel business growth.I thrive at establishing measurable marketing KPIs and providing comprehensive coaching, mentoring, and support to drive individual and team success. My leadership and expertise have been recognized by Industry Era Women Leader magazine, where I was honored as one of the Top 10 CMOs of 2021. 🏆------------------------Key Accomplishments------------------------✅ Played an instrumental role in driving triple-digit annual growth for two B2B SaaS companies, fueling $45M+ investments from top venture capitalists. ✅ Achieved 800% increase in customer acquisition over 3.5 years by developing a strong brand from scratch and effectively leading a 14-person marketing team. ✅ Maximized key marketing channels – organic search and social, paid advertising, email marketing, trade shows, webinars, and account-based marketing – generating as much as 92% of pipeline and bookings. ✅ Successfully expanded company's product portfolio, creating a robust go-to-market strategy that resulted in a 150% increase in Average Revenue Per Account (ARPA). ✅ Developed new positioning, messaging, personas, and ideal customer profile, which led to 3x growth in average deal size. As a results-driven marketing leader, I'm passionate about driving company growth and maximizing ROI. Let's connect and discuss how I can help your organization achieve its marketing goals.
Smartmoving Software
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Vice President MarketingSmartmoving Software Oct 2023 - PresentDallas, Texas, Us
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Chief Marketing OfficerLineleader By Childcarecrm Nov 2020 - Oct 2023Irving, Tx, UsDevelop and lead global marketing strategy to drive revenue growth across SMB, mid-market, and Enterprise segments. Manage brand, demand generation, content, product marketing, customer marketing, partner marketing, and marketing operations. Provide leadership to team of 7 in the US and Australia, ensuring smooth operations while effectively collaborating with multiple agencies.✅ Integral part of mulitmillion-dollar Series C funding led by Marlin Equity Partners, PE (private equity) firm.✅ Successfully transformed company’s brand to LineLeader establishing a fresh identity that captures the company's evolution and market expansion. ✅ Generate 60% of new bookings through effective execution of marketing plans, including paid ads, organic search, social media, intent marketing, email marketing, webinars, trade shows, account-based marketing, and sales enablement.✅ Increased ARPA by 150%—taking the company from one product to three—through creation and leadership of the go-to-market strategy.✅ Deliver positive return on investment (ROI) for marketing programs, underscoring effectiveness of marketing initiatives. -
Chief Marketing OfficerEvisit Jan 2019 - Oct 2020Washington, D.C., UsLed development and successful execution of company's marketing strategy, encompassing brand building, demand generation, content, product marketing, and public and analyst relations. Spearheaded company's transition from SMB to enterprise model by implementing new go-to-market strategy. Provided leadership to team of 16, ensuring seamless operations while collaborating with multiple agencies. ✅ Played pivotal role in company's outstanding 150% growth in less than two years.✅ Generated 92% of new bookings through successful implementation of enterprise demand generation strategy from scratch, with strong emphasis on account-based marketing and sales enablement.✅ Successfully attained 45% market engagement by strategically focusing on brand building and establishing differentiated positioning in highly competitive telehealth market.✅ Earned prestigious #1 ranking in Forrester Wave as solo leader for virtual care by executing comprehensive press and analyst program from ground up.✅ Delivered consistent 3x return on investment (ROI) annually for marketing programs, underscoring effectiveness and success of marketing initiatives. -
Vp MarketingCampuslogic Jul 2015 - Jan 2019Chandler, Az, UsDeveloped marketing strategy and built team from ground up, encompassing brand development, content, demand generation, product marketing, design, customer marketing, and public relations. Provided leadership to team of 14 for smooth operations while engaging with multiple agencies. Integral part of Series C funding, securing $55M investment led by JMI Equity. ✅ Played pivotal role in company’s revenue growth of 3,300% in span of 3.5 years positioning company as fastest-growing SaaS business.✅ Attained 56% market engagement by focusing on brand building and category creation, transforming company from startup to recognized category owner.✅ Generated 40% of new bookings by executing high-performing account-based marketing campaigns, targeting specific account profiles and personas with precision.✅ Boosted ARPA by 5x by expanding products from one to four, leading all facets of go-to-market, positioning, and messaging for new products.✅ Spearheaded first annual student financial success conference bringing together 150+ higher education leaders and industry experts to share successes, discuss challenges, and drive innovation. -
Vp MarketingPicmonic Inc Nov 2014 - Jun 2015Phoenix, Az, UsGrew e-commerce revenue through effective digital marketing and leadership of 6-person marketing team. Successfully took new nursing test preparation product to market and established B2B sales function. -
Marketing DirectorRsmart Jun 2012 - Oct 2014Scottsdale, Az, UsBuilt $48M pipeline as part of go-to-market strategy for new education technology product. Led all aspects of marketing and partnered with Kuali open source community to provide marketing best practices and support. -
Marketing DirectorEeye Digital Security May 2010 - Jun 2012Irvine, Ca, UsSuccessfully built marketing strategy from the ground up. Rebranded company from logo to positioning and led 4-person marketing team along with brand building, lead generation, public and analyst relations, and sales enablement. -
Marketing DirectorTelesoft Mar 2009 - Apr 2010Revitalized older brand through company re-brand, positioning, and messaging. Successfully built pipeline and managed all aspects of marketing including public and analyst relations, brand building, demand generation, and sales enablement.
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Product Marketing DirectorNetpro May 2007 - Mar 2009UsSuccessfully built product marketing function from the ground up. Took 3 new products to market, expanding the product line from 2 to 5. Developed all positioning, messaging, competitive intelligence, and sales enablement tools. Led cross-functional product launch team. -
Product Marketing DirectorPatchlink Jul 2006 - Apr 2007Built effective product marketing function from scratch. Developed all positioning, messaging, competitive intelligence, and sales enablement tools for existing and new products. Led cross-functional product launch team to ensure successful go-to-market.
Heather Dunn Skills
Heather Dunn Education Details
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University Of ArizonaPsychology
Frequently Asked Questions about Heather Dunn
What company does Heather Dunn work for?
Heather Dunn works for Smartmoving Software
What is Heather Dunn's role at the current company?
Heather Dunn's current role is Growth CMO | B2B SaaS | Vertical SaaS | GTM Expert | Startup, Early-Stage, Growth-Stage Companies.
What is Heather Dunn's email address?
Heather Dunn's email address is hd****@****eye.com
What is Heather Dunn's direct phone number?
Heather Dunn's direct phone number is +194933*****
What schools did Heather Dunn attend?
Heather Dunn attended University Of Arizona.
What skills is Heather Dunn known for?
Heather Dunn has skills like Product Marketing, Product Management, Strategy, Enterprise Software, Go To Market Strategy, Start Ups, Demand Generation, Saas, Leadership, Management, Sales Enablement, Lead Generation.
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