Heather Dunn Email & Phone Number

Dallas, Texas, Us

Irving, Tx, Us

Develop and lead global marketing strategy to drive revenue growth across SMB, mid-market, and Enterprise segments. Manage brand, demand generation, content, product marketing, customer marketing, partner marketing, and marketing operations. Provide leadership to team of 7 in the US and Australia, ensuring smooth operations while effectively collaborating with multiple agencies.✅ Integral part of mulitmillion-dollar Series C funding led by Marlin Equity Partners, PE (private equity) firm.✅ Successfully transformed company’s brand to LineLeader establishing a fresh identity that captures the company's evolution and market expansion. ✅ Generate 60% of new bookings through effective execution of marketing plans, including paid ads, organic search, social media, intent marketing, email marketing, webinars, trade shows, account-based marketing, and sales enablement.✅ Increased ARPA by 150%—taking the company from one product to three—through creation and leadership of the go-to-market strategy.✅ Deliver positive return on investment (ROI) for marketing programs, underscoring effectiveness of marketing initiatives.

Washington, D.C., Us

Led development and successful execution of company's marketing strategy, encompassing brand building, demand generation, content, product marketing, and public and analyst relations. Spearheaded company's transition from SMB to enterprise model by implementing new go-to-market strategy. Provided leadership to team of 16, ensuring seamless operations while collaborating with multiple agencies. ✅ Played pivotal role in company's outstanding 150% growth in less than two years.✅ Generated 92% of new bookings through successful implementation of enterprise demand generation strategy from scratch, with strong emphasis on account-based marketing and sales enablement.✅ Successfully attained 45% market engagement by strategically focusing on brand building and establishing differentiated positioning in highly competitive telehealth market.✅ Earned prestigious #1 ranking in Forrester Wave as solo leader for virtual care by executing comprehensive press and analyst program from ground up.✅ Delivered consistent 3x return on investment (ROI) annually for marketing programs, underscoring effectiveness and success of marketing initiatives.

Chandler, Az, Us

Developed marketing strategy and built team from ground up, encompassing brand development, content, demand generation, product marketing, design, customer marketing, and public relations. Provided leadership to team of 14 for smooth operations while engaging with multiple agencies. Integral part of Series C funding, securing $55M investment led by JMI Equity. ✅ Played pivotal role in company’s revenue growth of 3,300% in span of 3.5 years positioning company as fastest-growing SaaS business.✅ Attained 56% market engagement by focusing on brand building and category creation, transforming company from startup to recognized category owner.✅ Generated 40% of new bookings by executing high-performing account-based marketing campaigns, targeting specific account profiles and personas with precision.✅ Boosted ARPA by 5x by expanding products from one to four, leading all facets of go-to-market, positioning, and messaging for new products.✅ Spearheaded first annual student financial success conference bringing together 150+ higher education leaders and industry experts to share successes, discuss challenges, and drive innovation.

Phoenix, Az, Us

Grew e-commerce revenue through effective digital marketing and leadership of 6-person marketing team. Successfully took new nursing test preparation product to market and established B2B sales function.

Scottsdale, Az, Us

Built $48M pipeline as part of go-to-market strategy for new education technology product. Led all aspects of marketing and partnered with Kuali open source community to provide marketing best practices and support.

Irvine, Ca, Us

Successfully built marketing strategy from the ground up. Rebranded company from logo to positioning and led 4-person marketing team along with brand building, lead generation, public and analyst relations, and sales enablement.

Revitalized older brand through company re-brand, positioning, and messaging. Successfully built pipeline and managed all aspects of marketing including public and analyst relations, brand building, demand generation, and sales enablement.

Us

Successfully built product marketing function from the ground up. Took 3 new products to market, expanding the product line from 2 to 5. Developed all positioning, messaging, competitive intelligence, and sales enablement tools. Led cross-functional product launch team.

Built effective product marketing function from scratch. Developed all positioning, messaging, competitive intelligence, and sales enablement tools for existing and new products. Led cross-functional product launch team to ensure successful go-to-market.