Heather Elkin Email and Phone Number
With over 14 years of professional experience and community service, I continue to utilize my knowledge and background in marketing, advertising, and branding. Providing services such as marketing strategy, creative direction, copywriting, email marketing, and website updates, I promise to deliver measurable results, immediate efficiencies, and instant value.My experience in strategic planning, management, and assessment of integrated direct marketing campaigns for leading brands in skincare, consumer packaged goods, and publishing have allowed me the opportunity to apply my creative skills to rebrand product lines, use my research expertise to identify and profile target audience and competition, present my fresh perspective to get results and exercise my profit-oriented mindset to reduce production costs. I have proven that I am a passionate team player, a creative problem-solver, and an effective manager who is ready and able to take on challenging tasks, eager to make a valuable contribution, and committed to exceeding expectations.
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Sales And Marketing ManagerRadiology Support Devices, Inc.Los Angeles, Ca, Us -
Sales & Marketing ManagerRadiology Support Devices, Inc. Sep 2020 - PresentUnited StatesGREW MAILCHIMP AUDIENCE BY 486% IN TWO YEARS + Research and implement CRM system to build company database, track sales cycles, and nurture customer relationships+ Develop, execute, and analyze results of email marketing campaigns+ Manage and maintain the website while monitoring online form submissions+ Create co-branded marketing opportunities for dealers and resellers+ Coordinate and oversee trade show exhibits and events+ Develop marketing materials for product registration, trade show handouts, digital catalogs, presentations, and more -
Independent Marketing ContractorSelf-Employed May 2018 - PresentSouthern California+ Conduct thorough competitive analysis and lead client discussions to identify and develop unique brand identities + Supervise new website development including design direction, image procurement, asset management, and QC inspection+ Design omnichannel marketing campaigns from concept to execution for print, online, email, and social platforms+ Research content and write on-brand copy for email marketing (Constant Contact and Mailchimp), website, magazine articles, print campaigns, and collateral+ Create and publish new blog posts and update website content in WordPress+ Direct third-party designers in the development and delivery of creative + Exercise exceptional attention to detail, excellent organizational skills, and efficient time management while providing strong, results-oriented solutions
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Manager, Print MarketingMurad Nov 2004 - Oct 2006INCREASED GROSS REVENUE FOR CATALOG AND DIRECT MAIL BY OVER 15% IN FY06+ Developed tactical business plans, including budget management and P&L accountability, to support revenue goals for catalog and direct mail+ Created strategies for acquiring new prospective customers, retaining existing customer base, and reactivating dormant customers+ Provided creative direction to design team and copywriters, selected customers and determined segmentation, managed vendors, and supervised printer and postal execution+ Prepared monthly reports detailing campaign results, including response rates, customer acquisitions, conversion rates, product sales, return on investment, profitability, performance by customer segment, A/B test analysis, and more+ Monitored profit margins and identified opportunities for cost reduction and margin improvement+ Interacted with various internal departments including Customer Service, Online, Infomercial, Marketing/Branding, Retail, International, Operations, and Finance -
Account Executive At NestleRyan Partnership Jan 2004 - Oct 2004Glendale, Ca+ Managed integrated direct marketing campaign with multiple versions, components, and test variables for Fortune 500 consumer packaged goods company+ Established and maintained superior client relations with effective communication skills and proactive thinking+ Created and managed complex master project calendar, conducted weekly status meetings and communicated direction for project assignments, including creative briefs and conference reports+ Directed and supervised internal and external teams of designers and copywriters+ Presented program results including research findings, coupon redemption, online performance, and consumer communications to client task force -
Senior Program ManagerWiley Jan 2001 - Nov 2003San Francisco, Ca+ Developed direct mail strategy for various product lines based on product support, industry and market trends, and company goals+ Managed individual direct mail campaigns for on-time, on-budget deliverables + Established campaign offers, determined product selection and space allocation, composed persuasive promotional copy, provided creative direction, and approved all rounds of campaign production + Analyzed and reported results of direct mail strategy to teams and upper management including individual campaign performance, trends in key indicators, and product salability+ Maintained or improved profitability for individual product lines through testing, reduction of manufacturing costs, more effective use of ad space, and elimination of unsuccessful campaigns+ Redefined brand identity and directed creative efforts to support brand initiatives -
Account ExecutiveSeidel O'Neil & Partners Feb 2000 - Dec 2000San Francisco, Ca+ Created, managed, and monitored urgent branding campaigns from concept to art development through media placement and tracking+ Assisted in defining brand essence and personality, positioning, tone and voice, and expository sentence for high tech start-up companies+ Worked closely with Account Planners and Moderators to conduct consumer focus groups and uncover relevant and notable insights + Gathered and interpreted market, customer, and competitor research to identify, explore, and capitalize on industry and competitive trends+ Presented research findings, media recommendations, and online and offline creative to client representatives
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Account ExecutiveTpc Aug 1998 - Feb 2000Burlington, Ma+ Prepared estimates, creative briefs, conference reports, print specifications, purchase orders, and invoices with efficacy and accuracy+ Responsible for the development and execution of multi-channel direct marketing campaigns and programs + Liaison between clients and internal services, such as data processing, production, and data analytics
Heather Elkin Education Details
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Marketing & Business Communications
Frequently Asked Questions about Heather Elkin
What company does Heather Elkin work for?
Heather Elkin works for Radiology Support Devices, Inc.
What is Heather Elkin's role at the current company?
Heather Elkin's current role is Sales and Marketing Manager.
What schools did Heather Elkin attend?
Heather Elkin attended Bentley University.
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Heather Elkin
Teacher/Professional Singer At Private Singing Teacher, Voice Coach And SingerGastonia, Nc1colinreed.co.uk -
Heather Elkin
Mooresville, Nc -
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