Heather Elkin Email & Phone Number

Los Angeles, Ca, Us

United States

GREW MAILCHIMP AUDIENCE BY 486% IN TWO YEARS + Research and implement CRM system to build company database, track sales cycles, and nurture customer relationships+ Develop, execute, and analyze results of email marketing campaigns+ Manage and maintain the website while monitoring online form submissions+ Create co-branded marketing opportunities for dealers and resellers+ Coordinate and oversee trade show exhibits and events+ Develop marketing materials for product registration, trade show handouts, digital catalogs, presentations, and more

Southern California

+ Conduct thorough competitive analysis and lead client discussions to identify and develop unique brand identities + Supervise new website development including design direction, image procurement, asset management, and QC inspection+ Design omnichannel marketing campaigns from concept to execution for print, online, email, and social platforms+ Research content and write on-brand copy for email marketing (Constant Contact and Mailchimp), website, magazine articles, print campaigns, and collateral+ Create and publish new blog posts and update website content in WordPress+ Direct third-party designers in the development and delivery of creative + Exercise exceptional attention to detail, excellent organizational skills, and efficient time management while providing strong, results-oriented solutions

INCREASED GROSS REVENUE FOR CATALOG AND DIRECT MAIL BY OVER 15% IN FY06+ Developed tactical business plans, including budget management and P&L accountability, to support revenue goals for catalog and direct mail+ Created strategies for acquiring new prospective customers, retaining existing customer base, and reactivating dormant customers+ Provided creative direction to design team and copywriters, selected customers and determined segmentation, managed vendors, and supervised printer and postal execution+ Prepared monthly reports detailing campaign results, including response rates, customer acquisitions, conversion rates, product sales, return on investment, profitability, performance by customer segment, A/B test analysis, and more+ Monitored profit margins and identified opportunities for cost reduction and margin improvement+ Interacted with various internal departments including Customer Service, Online, Infomercial, Marketing/Branding, Retail, International, Operations, and Finance

Glendale, Ca

+ Managed integrated direct marketing campaign with multiple versions, components, and test variables for Fortune 500 consumer packaged goods company+ Established and maintained superior client relations with effective communication skills and proactive thinking+ Created and managed complex master project calendar, conducted weekly status meetings and communicated direction for project assignments, including creative briefs and conference reports+ Directed and supervised internal and external teams of designers and copywriters+ Presented program results including research findings, coupon redemption, online performance, and consumer communications to client task force

San Francisco, Ca

+ Developed direct mail strategy for various product lines based on product support, industry and market trends, and company goals+ Managed individual direct mail campaigns for on-time, on-budget deliverables + Established campaign offers, determined product selection and space allocation, composed persuasive promotional copy, provided creative direction, and approved all rounds of campaign production + Analyzed and reported results of direct mail strategy to teams and upper management including individual campaign performance, trends in key indicators, and product salability+ Maintained or improved profitability for individual product lines through testing, reduction of manufacturing costs, more effective use of ad space, and elimination of unsuccessful campaigns+ Redefined brand identity and directed creative efforts to support brand initiatives

San Francisco, Ca

+ Created, managed, and monitored urgent branding campaigns from concept to art development through media placement and tracking+ Assisted in defining brand essence and personality, positioning, tone and voice, and expository sentence for high tech start-up companies+ Worked closely with Account Planners and Moderators to conduct consumer focus groups and uncover relevant and notable insights + Gathered and interpreted market, customer, and competitor research to identify, explore, and capitalize on industry and competitive trends+ Presented research findings, media recommendations, and online and offline creative to client representatives

Burlington, Ma

+ Prepared estimates, creative briefs, conference reports, print specifications, purchase orders, and invoices with efficacy and accuracy+ Responsible for the development and execution of multi-channel direct marketing campaigns and programs + Liaison between clients and internal services, such as data processing, production, and data analytics