Heather Eng Email & Phone Number

New York, New York, United States

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My debut novel, DOUBLE HAPPINESS, will be published in 2026 by Tiny Reparations (Penguin Random House).

Seattle, Wa, Us

-Developed the strategies and launched Amazon Advertising's first global, integrated marketing campaigns (“Customer-centric advertising,” 2020; “Brand. Delivered.,” 2021) across paid, owned, and earned channels.-Crafted campaign messaging frameworks, commissioned third-party research studies, and wrote and scaled core narratives into various formats (executive keynotes, fireside chats, op-eds, blog posts, videos, infographics); worked with channel owners, regional marketing teams, and agencies (social, email, strategic and closed-door events, paid media) to amplify the content.-Partnered with a DEI consultancy to develop and roll out inclusive marketing guidelines for content creators across the advertising org.-Helped lead the transformation of the Amazon Advertising blog into a thought leadership destination by sourcing, writing, and editing journalistic stories from events, leadership, regional and industry marketing teams, and Amazon affiliates.

New York, Ny, Us

-Developed and documented WeWork’s content marketing strategy; aligned the work of three previously disparate teams into a cohesive strategy that laddered up to marketing goals and KPIs.-Oversaw editorial direction of B2B content, including longform articles, thought leadership, photo stories, ebooks, infographics, and event coverage. Edited each piece of content (20 per month) to ensure it aligned with messaging and drove toward a specific goal (e.g., organic SEO traffic, pageviews, lead gen).-Launched a comprehensive, multichannel distribution plan leveraging SEO, social media, newsletters, member communications, sales channels, and more. Oversaw team members who lead individual channel strategies while advising on tactics, process, and optimizations. -Established cross-functional relationships to build support for the content marketing program, leverage new marketing channels, and promote internal thought leaders.-Partnered with marketing automation and tech teams to develop and launch the lead gen strategy and nurture series.-Managed a team of high-performers and set them up for success to produce top-quality content and lead business-driving strategies while working in a hypergrowth environment.

New York, New York, Us

-Owned and executed content marketing strategy—including voice and tone development, distribution, measurement, optimization, and resourcing—for Insights, NewsCred's thought leadership platform.-Managed editorial calendar and worked with freelance writers and internal subject matter experts to create and publish best-in-class content.-Oversaw high-value content production, including editing whitepapers and writing video scripts.-Led content strategy and production for revenue and lead-driving nurture campaigns.-Measured content metrics across the entire sales funnel: pageviews and uniques, engagement, leads generated, and revenue influenced. Optimized content and strategy based on learnings.-Managed social media intern and social distribution strategy.Awards and recognition:-2017 Digiday Awards: Finalist, Best B2B Branded Content Site-Profiled in the Inc.com feature, "This Company Is Proving That the Listicle Is Dead"-Named one of 99designs' "15 Blogs ecommerce Entrepreneurs Should Read Right Now"

New York City, Ny, Us

-Oversaw strategy, design, implementation, and launch of consumer cross-company and brand-specific CSR social media and digital marketing campaigns, tools, and websites, including:• Earth Week: Annual campaign with digital and social components on 50+ NBCU brands• #GIFtATree: Month-long holiday campaign where social media actions plant real trees• Next Steps for Vets: NBC News web portal with tools that help veterans find jobs-Developed and executed multichannel digital marketing campaigns leveraging existing partnerships and identifying new distribution opportunities.-Established campaign voices and tones; edited copy to ensure all messaging was on-brand.-Wrote ad copy, social media posts, editorial articles, and other marketing materials.-Analyzed metrics and continually optimized programs to increase performance.

-Wrote features for Time Inc., TravelandLeisure.com, Budget Travel, GateHouse Media newspapers, PC Magazine, Global Traveler, Boston Herald, Grace Ormonde Wedding Style New England, and other publications.

-Directed audience growth by analyzing site, social, and newsletter metrics and launching traffic-driving editorial initiatives that increased pageviews more than five fold, quadrupled monthly unique visitors, and organically grew Facebook fans by more than 120,000.-Top-edited site copy, blog posts, slideshows, and weekly newsletters.-Managed editorial calendar, production schedule and workflow, budget, and junior team members.-Wrote and edited blog posts, slideshows, and weekly newsletters; programmed site weekly.

-Wrote and edited slideshows, articles, and online copy; wrote and produced a weekly food newsletter that saw a 60 percent pageview increase over one year.-Edited, search engine optimized, and packaged American Baby magazine content for the web.-Compiled and analyzed Omniture statistics for audience trends.-Developed interactive site tools, managed syndication feeds, and launched projects such as photo contests. -Worked on site relaunch merging Parents.com, AmericanBaby.com, FamilyCircle.com, and HealthyKids.com into a parenting and lifestyle web portal.

-Researched, reported, and wrote profiles, product reviews, and event listings.-Wrote website content and served as liaison between magazine and online divisions.-Fact-checked features, processed freelance contracts, and oversaw college interns.

Boston, Massachusetts, Us

-Researched, reported, and wrote 250+ features, profiles, news stories, and reviews; regularly covered music technology, music industry trends, and dance.-Conceived and wrote a weekly Q&A column that featured authors, artists, and notable locals.-Contributed international and regional destination stories to travel section.-Edited movie reviews into short synopses for weekly “Film Clips” column.-Compiled, wrote, and edited “Head’s Up,” the Herald’s weekly events calendar.

Boston, Massachusetts, Us

-Reported and wrote news stories; wrote and fact-checked obituaries.-Screened phone calls, reported tips, and compiled daily events file.

Sydney, Au

-Interviewed artists and wrote profiles, CD reviews, and one feature story.-Proofread pages.

-Wrote one front-of-book piece; fact-checked stories.