Heather Epps Email & Phone Number

• Social Media Management for SuperGreen franchise and corporate social media platforms• Responsible for overseeing marketing campaign priorities for all product, and vendor rollouts• Support franchisees in understanding how to best utilize marketing tools to support their business development• Manage Supergreen Solutions marketing content approval process• Brand and media management for franchisees by being a liaison with external brand management team• Content Management – corporate monthly newsletter, bi-weekly blog post, changes to corporate and franchise websites as needed• Reputation management – manage and respond to reviews on all corporate and franchise marketing sites as needed•Work hands-on with franchise community to support each individual operators’ quest to hit their marketing KPI’s

Charleston, South Carolina Area

*Design and implement social media strategy to align with business goals*Set specific objectives and report on ROI*Generate, edit, publish and share engaging content daily *Monitor SEO and web traffic metrics*Suggest and implement new features to develop brand awareness*Execute marketing strategy and the execution of plans for new and existing products*Ensure effective, branded marketing communications, including the company website, print communication, and advertising

Charleston, South Carolina Area

*Coordinated brand marketing and PR efforts to ensure consistent messaging and cultivates a high social media presence and aligned point of view around content management including video, photography, and a weekly radio show*Designed, created, and managed promotions and social ad campaigns*Developed a Charleston Home + Design blog to build a direct and loyal following*Managed high and effective presence in social networking sites including Facebook, Twitter, Instagram, YouTube, Houzz, and others*Monitored effective benchmarks for measuring the impact of the social media programs in conjunction with overall brand metrics*Designed and implement a social media strategy to align with business goals*Managed internal social practice and client-specific target areas in the development and execution of effective plans for individual clients

Charlotte, North Carolina Area

Recruited and managed a sales team of 25 people for nationally known brands HughesNet and LifeLock for a leading technology company. Coached local managers and associates in areas including revenue generation, margin enhancement, and overall sales effectiveness. *Developed and maintained training materials utilizing presentations, job aids, and virtual class materials*Maintained #1 sales team for multiple quarters through effective coaching & development*Observed emerging economic and consumer trends to set performance goals, adjust sales forecast, and strategies *Responsible for budget process, expenses, and revenue goal attainment*Analyzed ratings and programming features of competitors to evaluate the effectiveness of marketing strategies

Columbia & Charleston, South Carolina

Developed Camp Bow Wow's complete marketing strategies for Columbia and Charleston, SC locations. Managed marketing, communications, and public relations activities including community outreach and special events. *Planned and negotiated media buys (TV, radio, print, and digital) in addition to managing the in-house advertising program*Created an official company page on Facebook to facilitate interaction with customers and prospects *Organized local animal rescue fundraisers and adoption events with community leaders *Increased client enrollment by 30% and increased customer engagement by 43%

City Of Charleston

Facilitated technical training of the Charleston City Green Business Challenge by designing marketing pieces including mission, goals, programs, and proposals to increase funding resources for the City of Charleston's Sustainability Division. *Collected and summarized timely information related directly to the Sustainability Division via the weekly Green Connection email newsletter, city website, Facebook page, and other social media*Fine-tuned and implemented the City's PR and marketing plan for the Sustainability Division and wrote descriptive pieces regarding the division *Directed event logistics, including registration, attendee tracking, presentation, materials support, and pre-post event evaluations

Bachelor Of Arts (B.A.), Urban Studies/Affairs With A Minor In Environmental Studies

Activities and Societies: Urban Studies and Historical Preservation Club My educational background includes a Bachelor of Arts degree.

Bachelor Of Arts (B.A.), Sociology

Minor in Psychology