Heather Farley Email and Phone Number

As an Operations Manager, my key responsibilities include onboarding Social Media Content Creators from TikTok, and ensuring they are set up for success in the course by providing product samples from the brands we work with, adding showcase links in TikTok Shop for creators, coordinating with coaches within the course, and promoting high-quality video production from the creators.My tasks involve tracking content creation from creators, holding creators accountable to posting high quality videos for these brands we work with, reporting updates to the Client Success Manager (CSM), and acting as a liaison between creators and the CSM. Daily duties include posting campaign applications for creators, creating posting leaderboards for the course, coordinating campaigns for the course, and verifying sample distribution for the brands and creators.

As a full-time social media influencer, I’m passionate about connecting with and inspiring others across multiple platforms. I manage two distinct accounts: one dedicated to affiliate marketing and product reviews, where I share genuine insights and recommendations, and another focused on faith, encouragement, and building community among Christians.

As a Digital Marketing Associate at Market Mindshift, I take on a multifaceted role encompassing a wide range of responsibilities to drive our clients' marketing success. My key tasks include:• Email Marketing Campaigns: Creating and implementing targeted email marketing campaigns through HubSpot to engage and convert leads.• Social Media Strategy: Developing and executing a cohesive social media strategy to enhance brand presence and engagement across platforms.• Graphic Design: Designing compelling graphics for various marketing efforts, ensuring visual consistency and appeal.• AI-Driven Content: Generating AI-driven content for our training program website, optimizing for clarity and engagement.• Training Program Launch: Assisting in the launch of our comprehensive marketing training program, ensuring smooth execution and impactful results.• Search Engine Optimization (SEO): Conducting extensive SEO tasks using GA4, creating detailed monthly reports on keyword performance and other critical SEO metrics for clients.• Public Relations (PR): Utilizing Muck Rack to identify and compile articles featuring our clients, enhancing their media presence and visibility.• Client Prospecting: Engaging in prospecting activities to identify and secure new clients, contributing to business growth and expansion.My role demands a strategic and analytical approach, leveraging various digital tools and platforms to deliver measurable results and drive continuous improvement in our marketing efforts.

• Led strategic management and optimization of diverse social media platforms.• Crafted and communicated compelling narratives to enhance community engagement.• Developed and executed innovative marketing strategies to boost brand visibility and drive results.• Created infographics, letterheads, etc. to enhance company branding.• Ensured seamless financial operations through meticulous accounting and data entry.• Generated and managed purchase orders and financial spreadsheets to maintain budgetary control.• Managed office supplies procurement for smooth daily operations.• Oversaw patient-focused processes, including refunds and statement production.• Strengthened relationships with referring offices through timely deliveries of referral pads.

- Managed company’s social media accounts.- Shared the company’s stories and core values.- Communicated the company’s service and business offerings.- Studied company profiles and operations to understand marketing needs and trends.- Developed strategies and goals.- Prepared reports and made presentations.

- Managed the location’s social media account.- Setup event nights for the company.- Delivered and exceeded customer service expectations.