Heather Ferrer Email & Phone Number

Denver, Colorado, United States

Denver, Colorado, United States

- Drive strong showroom sales performance by: demonstrating a robust understanding of business processes, priorities and KPIs, disseminating information to the team and closely coaching each team member to achieve performance goals. - Collaborate across departments on special projects in operations, merchandising, marketing, HR and customer care. - Maintain an efficient and highly functional showroom and office, ensuring that the team is meeting the highest standards of customer service in a luxury environment.

Greater Denver Area

- Lead a high performing customer facing and service orientated team with emphasis on clientele building. - Coach and provide feedback to the team as necessary to ensure all customers serviced in the store are given the full Burberry Experience in line with brand strategies.- Partner with Store Management to set goal expectations. Deliver formal performance feedback in partnership with Store Management through monthly development plans. - Partner with associates to improve overall selling skills and close sales in order to achieve sales goals and KPIs- Appointed to oversee Store sales and associates while company conducts interviews for General Manager position. - Facilitated training of new hires through Burberrys client journey while being held accountable for personal sales goals.

Greater Denver Area

- Oversee daily operations for retail location and perform duties such as client outreach, buying selection and merchandising store to Loro Piana standard.- Collaborate with Store Manager, fellow team member and buyers to achieve monthly/yearly store goals.- Build and maintain strong client relationships to ensure future business and maximize store productivity.

Malibu, California

- Develop and deliver an educational program to elevate team associates to provide high-end, luxury customer experience. - Lead in the overall operations, sales and training of staff; ensuring strong brand integrity cohesiveness throughout.- Oversee daily operations for retail locations and perform duties such as recruiting, setting sales targeting, associate development and store product allocations.- Led and participated in corporate walk-thru with President and COO while giving field strengths and opportunities in the retail market.- Assessed team skills and developed an Assistant Manager to a Store Manager role and groomed Sales Associate to Sales Supervisor through onboard training and one on one coaching.- Established and managed promotional activities and events in partnership with Marketing Director and corporate team.

Thousand Oaks Ca

​- Ensure all sales related policies and procedures are executed at the highest level.- Contribute short and long term organizational planning and strategy with goal focused results. - Demonstrate an in-depth knowledge of merchandise, product knowledge, and implementation of procedures with all facets of personnel. - Motivate staff by creating an environment of high employee morale and exceptional customer service standards.- Trained, mentored, and evaluated new and seasoned staff on effective work cultures, sales tactics, expectations, andperformance by utilizing management strategies.- Travel to stores within district to facilitate with inventory, Loss Prevention audits, associate development as well as other operational tasks when needed.- Educate and support store team members in company provided programs and methods for protecting inventory, cash, and employee safety, resulting in a decrease of store shrink percentage.-Personal client sales 40% of total personal sales YTD.

Thousand Oaks Ca

- Utilized elevated levels of sales and services to maximize performance based on company-specific KPI’s.- Developed newly hired sales team and provided additional training to associates within the company.- Established and maintained positive relationships with customers resulting in a 40% personal client results YTD.- Collaborated with Store Manager and Stock Manager in all areas of inventory control, employee development, and professional growth.- Through Loss Prevention training and implementation, received 95% Loss Prevention score, which was ranked in the top within the district and company.

Century City Ca

- Assisted in overall store operations, while maintaining inventory levels through B.A.B.Y- Successfully deterred loss by following company guidelines and procedures while offering elevated customer service.- Analyzed store sales daily through KPIs and LY goals.- Trained sales team on new products, services and selling skills to ensure team was fully versed in products and services and ready to represent the company in the most professional manner- Held employees accountable for sales results by implementing performance based action plans.

Malibu Ca

- Supervised floor supervisors and sales associates to increase sales and ensure efficiency.- Maintained awareness of market trends in the retail industry to better understand the product and direction of the company.- Analyzed store goals daily to meet business expectations.- Communicated constantly with team to identify and resolve urgent issues. - Focused on loss prevention strategies and manage store operations as well as over see back of house.

Malibu, California

Thousand Oaks, California

Associate Degree, Merchandise Marketing

High School Diploma