Heather Ferrer Standrod Email & Phone Number

Cumming, Ga, Us

Cumming, Georgia, Us

Tap into our creativity & expertiseNeed to boost your digital presence or refresh your brand but can't quite justify a full-time designer or a hefty agency fee?We hear you! At Screaming Squirrel, we're passionate designers and marketers who love helping businesses bring their brand vision to life without breaking the bank. ️Think of us as your creatives on-demand. We can do it all, from breathing new life into your website copy, to designing eye-catching visuals and content.The best part? You only pay for the services you need, no hidden costs or long-term commitments. This means no paying for benefits or taxes, just pure design and marketing awesomeness delivered at a price you can actually afford!So, ditch the stuffy suits and let's roll up our sleeves together! We can't wait to help you take your brand and marketing to the next level.

Consultant with clients to identify the appropriate marketing mix and implement a marketing strategy. Brainstorm, design, develop, and manage "best-in-class" creative for all marketing efforts.

Cumming, Georgia, Us

Alpharetta, Ga, Us

As a Global Marketing Manager, I was hired to run all facets of marketing operations. I supervised 2 consultant writers, a salesforce admin, analytic specialist, a marketing intern, digital manager, 3rd party vendors, and our internal creative designers when it came to corporate brand or marketing campaigns. During my short tenure at Brainjocks, I researched and integrated a marketing automation platform with Salesforce. I established a marketing operation process and a nurtured automation workflow. I implemented a digital strategy, including Social Media, Blogs, PR, Content creation, online Ads, and PPC & Retargeting. I was the leading player in the rebrand efforts (website, messaging, collateral, and sales enablement) and was responsible for running Brainjocks tradeshow efforts.I developed an end-to-end marketing plan inclusive of thought leadership, demand generation, and acceleration. I managed the digital calendar (SEO, SEM, Social, Content Syndication, E-mail, and Website) and implemented a performance management system to track campaigns providing visibility to campaign ROI. I aligned marketing and sales, creating higher speed and efficiency.I launched a new website, resulting in a 20% jump in new visitors leading to an increase in average new visitor time-on-site and improved organic search rankings by 18%. I created and reported on the performance and effectiveness of all marketing programs and lead generation campaigns. I worked directly with Inside Sales and Business Development Partners on lead generation and ABM campaigns. I also strengthened the strategic partnerships and channel marketing lead generation programs with Sitecore and Episerver.

Norcross, Ga, Us

Stratix was a start-up when I was hired in 2006 as a Marketing Specialist & Designer. I used to report to the Marketing Manager and the CEO of the company. My job was to pull the company’s vision out of the CEO’s head and help develop a corporate Identity and branding guideline. I was promoted to Marketing and Creative Director in 2010. I built and managed a marketing team of 3-5 (Marketing Automation Specialists, Content Writers, Digital Manager, Inside Sales, and 3rd party vendors.During my career at Stratix, I rebranded the company when we were bought for the first time the company went from $5 million to $50 million to $120 million. There was not a fixed routine. One day I was working on building a co-branded campaign with Apple or Samsung. The next day I was helping the CEO to make a presentation for a meeting with one of our Fortune 500 clients or prospects. My job was “all things Marketing” from building out a content calendar and year marketing budget, working with our Media & PR Agency, building a new website, and supporting our lead generation team and sales team to aligning with Strategic Alliance.I managed a quarterly campaign calendar and leveraged a mixture of integrated digital marketing tactics. I evolved branding for mobile enterprise solutions into a compelling, persona-driven value proposition for target markets and increased MQL to SQL by 45%. I rebranded and launched a new website & Resource Center - 90% jump in new visitors, increased average new visitor time-on-site from two minutes to 4 minutes, reduced new visitor bounce rate and improved organic search rankings by 40%. I implemented a performance management system to track campaigns providing visibility to campaign ROI. I developed and deployed a digital strategy that increased leads by more than 35% and significantly increased online visitor engagement.

Alpharetta, Georgia, Us

I oversaw the creative development lifecycle for sales and marketing campaigns to attract industry-leading hotels, casinos, resorts, stadia, and restaurants. Materials and campaigns helped generate market demand for point-of-sale, property management, inventory and procurement, and food and beverage solutions. I built robust relationships with client and partner companies, including IBM, HP, and NCR.I translated abstract business concepts into clear and compelling visual stories, enabling clients to understand the value. I created an integrated “look and feel” for vertically targeted sales and marketing materials (collateral, proposals, presentations, internal/external communications, and tradeshow exhibits). I also created a webinar series to generate qualified leads and accelerate the selling process.