Heather Ferrer Standrod

Heather Ferrer Standrod Email and Phone Number

Marketing Strategy, SEO, & SEM, Content Strategy, Digital & Print Design, Web Design @ Ferrer-Standrod Bookkeeping LLC
Cumming, GA, US
Heather Ferrer Standrod's Location
Cumming, Georgia, United States, United States
Heather Ferrer Standrod's Contact Details
About Heather Ferrer Standrod

“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” – Beth ComstockI am a seasoned and highly experienced marketing genius who brings years of strategy, lead/sales generation, and partnership building. I develop, direct, and implement strategic marketing solutions that drive measurable results through traditional advertising, digital & social media, mobile, and employee communication. I have expertise in steering multifunctional domains with highly reputed business establishments, specialized skills in customer/partnership relationship building, open communications, negotiation, conflict management, action-oriented, creativity, problem-solving, integrity, and trustworthiness, driven for results, organization, and agility to make things happen. My ability to drive quality MQL through various demand generation strategies that transfer to SQL is unparalleled.I am highly skilled at team building, well-versed in all phases of budgeting, lead generation, and digital campaign strategy. I am a professional executive with a proven track record of implementing successful marketing plans, encompassing engaging corporate events, informative PR, concise social media strategy, and well-organized project management. I have shown success in leading and developing cross-functional teams, cultivating high performers, and ensuring client satisfaction.I am a proven sales and marketing leader with a track record of combining business-savvy business intelligence with creativity and a passion for exceeding expectations of self and team. I am a confident and articulate public speaker with remarkable leadership and interpersonal skills to communicate with upper management and team members. I am confident in delivering impeccable results through my dedication to handling multiple functions and activities under high-pressure environments and tight deadlines.Areas of Expertise:Campaign Management Market SegmentationMarketing AutomationSocial Media StrategyCreative Direction Digital MarketingBrand Awareness Strategic & Operations Planning Omnichannel StrategySEM/SEOCustomer EngagementIntegrated Design StrategyContent MarketingMedia & Public RelationsLead GenerationIntegrated MarketingData Analytics Customer Retention & LoyaltyProblem-SolvingLeadershipStrong Interpersonal SkillsAnalytical SkillsClient Relationship ManagementTeam Management Communication SkillsTo know more about me, or how I can help you or your business, contact Heather Standrod at: hfscreatives@gmail.com

Heather Ferrer Standrod's Current Company Details
Ferrer-Standrod Bookkeeping LLC

Ferrer-Standrod Bookkeeping Llc

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Marketing Strategy, SEO, & SEM, Content Strategy, Digital & Print Design, Web Design
Cumming, GA, US
Heather Ferrer Standrod Work Experience Details
  • Ferrer-Standrod Bookkeeping Llc
    Ferrer-Standrod Bookkeeping Llc
    Cumming, Ga, Us
  • Screaming Squirrel Media
    Co-Founder
    Screaming Squirrel Media Jan 2023 - Present
    Cumming, Georgia, Us
    Tap into our creativity & expertiseNeed to boost your digital presence or refresh your brand but can't quite justify a full-time designer or a hefty agency fee?We hear you! At Screaming Squirrel, we're passionate designers and marketers who love helping businesses bring their brand vision to life without breaking the bank. ️Think of us as your creatives on-demand. We can do it all, from breathing new life into your website copy, to designing eye-catching visuals and content.The best part? You only pay for the services you need, no hidden costs or long-term commitments. This means no paying for benefits or taxes, just pure design and marketing awesomeness delivered at a price you can actually afford!So, ditch the stuffy suits and let's roll up our sleeves together! We can't wait to help you take your brand and marketing to the next level.
  • The Pivot Point Group
    Creative & Marketing Consultant
    The Pivot Point Group Jan 2017 - Present
    Consultant with clients to identify the appropriate marketing mix and implement a marketing strategy. Brainstorm, design, develop, and manage "best-in-class" creative for all marketing efforts.
  • Snap Tech It
    Senior Creative & Marketing Consultant
    Snap Tech It May 2020 - Oct 2023
    Cumming, Georgia, Us
  • Brainjocks
    Global Marketing Manager
    Brainjocks Jul 2019 - Apr 2020
    Alpharetta, Ga, Us
    As a Global Marketing Manager, I was hired to run all facets of marketing operations. I supervised 2 consultant writers, a salesforce admin, analytic specialist, a marketing intern, digital manager, 3rd party vendors, and our internal creative designers when it came to corporate brand or marketing campaigns. During my short tenure at Brainjocks, I researched and integrated a marketing automation platform with Salesforce. I established a marketing operation process and a nurtured automation workflow. I implemented a digital strategy, including Social Media, Blogs, PR, Content creation, online Ads, and PPC & Retargeting. I was the leading player in the rebrand efforts (website, messaging, collateral, and sales enablement) and was responsible for running Brainjocks tradeshow efforts.I developed an end-to-end marketing plan inclusive of thought leadership, demand generation, and acceleration. I managed the digital calendar (SEO, SEM, Social, Content Syndication, E-mail, and Website) and implemented a performance management system to track campaigns providing visibility to campaign ROI. I aligned marketing and sales, creating higher speed and efficiency.I launched a new website, resulting in a 20% jump in new visitors leading to an increase in average new visitor time-on-site and improved organic search rankings by 18%. I created and reported on the performance and effectiveness of all marketing programs and lead generation campaigns. I worked directly with Inside Sales and Business Development Partners on lead generation and ABM campaigns. I also strengthened the strategic partnerships and channel marketing lead generation programs with Sitecore and Episerver.
  • Stratix Corporation
    Marketing And Creative Director
    Stratix Corporation Apr 2006 - May 2019
    Norcross, Ga, Us
    Stratix was a start-up when I was hired in 2006 as a Marketing Specialist & Designer. I used to report to the Marketing Manager and the CEO of the company. My job was to pull the company’s vision out of the CEO’s head and help develop a corporate Identity and branding guideline. I was promoted to Marketing and Creative Director in 2010. I built and managed a marketing team of 3-5 (Marketing Automation Specialists, Content Writers, Digital Manager, Inside Sales, and 3rd party vendors.During my career at Stratix, I rebranded the company when we were bought for the first time the company went from $5 million to $50 million to $120 million. There was not a fixed routine. One day I was working on building a co-branded campaign with Apple or Samsung. The next day I was helping the CEO to make a presentation for a meeting with one of our Fortune 500 clients or prospects. My job was “all things Marketing” from building out a content calendar and year marketing budget, working with our Media & PR Agency, building a new website, and supporting our lead generation team and sales team to aligning with Strategic Alliance.I managed a quarterly campaign calendar and leveraged a mixture of integrated digital marketing tactics. I evolved branding for mobile enterprise solutions into a compelling, persona-driven value proposition for target markets and increased MQL to SQL by 45%. I rebranded and launched a new website & Resource Center - 90% jump in new visitors, increased average new visitor time-on-site from two minutes to 4 minutes, reduced new visitor bounce rate and improved organic search rankings by 40%. I implemented a performance management system to track campaigns providing visibility to campaign ROI. I developed and deployed a digital strategy that increased leads by more than 35% and significantly increased online visitor engagement.
  • Agilysys
    Senior Design Manager
    Agilysys Jan 2000 - Mar 2006
    Alpharetta, Georgia, Us
    I oversaw the creative development lifecycle for sales and marketing campaigns to attract industry-leading hotels, casinos, resorts, stadia, and restaurants. Materials and campaigns helped generate market demand for point-of-sale, property management, inventory and procurement, and food and beverage solutions. I built robust relationships with client and partner companies, including IBM, HP, and NCR.I translated abstract business concepts into clear and compelling visual stories, enabling clients to understand the value. I created an integrated “look and feel” for vertically targeted sales and marketing materials (collateral, proposals, presentations, internal/external communications, and tradeshow exhibits). I also created a webinar series to generate qualified leads and accelerate the selling process.

Heather Ferrer Standrod Skills

Integrated Marketing Lead Generation Salesforce.com Marketing Strategy Strategic Partnerships Crm Advertising Social Media Marketing Digital Marketing Trade Shows B2b Mobile Devices Leadership Marketing Management Demand Generation Email Marketing Online Marketing B2b Marketing Marketing Communications Corporate Branding Enterprise Software Budgets Direct Marketing Vendor Management Event Management New Business Development Interactive Marketing Lead Management Promotions Marketing Automation Creative Direction Brand Awareness Budget Management Channel Marketing Cross Functional Team Leadership Thought Leadership Content Marketing Metrics Budgeting Event Marketing Telemarketing Market Planning Newsletters Sales Management Contract Negotiation Planning Field Marketing Budget Graphic Design Direct Mail

Heather Ferrer Standrod Education Details

  • The Art Institutes
    The Art Institutes
    Design And Visual Communications

Frequently Asked Questions about Heather Ferrer Standrod

What company does Heather Ferrer Standrod work for?

Heather Ferrer Standrod works for Ferrer-Standrod Bookkeeping Llc

What is Heather Ferrer Standrod's role at the current company?

Heather Ferrer Standrod's current role is Marketing Strategy, SEO, & SEM, Content Strategy, Digital & Print Design, Web Design.

What is Heather Ferrer Standrod's email address?

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What is Heather Ferrer Standrod's direct phone number?

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What schools did Heather Ferrer Standrod attend?

Heather Ferrer Standrod attended The Art Institutes.

What are some of Heather Ferrer Standrod's interests?

Heather Ferrer Standrod has interest in Animal Welfare, Children.

What skills is Heather Ferrer Standrod known for?

Heather Ferrer Standrod has skills like Integrated Marketing, Lead Generation, Salesforce.com, Marketing Strategy, Strategic Partnerships, Crm, Advertising, Social Media Marketing, Digital Marketing, Trade Shows, B2b, Mobile Devices.

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