Heather Leblanc Email & Phone Number

With over eight years of digital marketing experience and a master's degree in communication and media studies, I am a Senior Marketing Specialist at the University of West Florida (UWF), where I create and execute effective inbound marketing campaigns that attract, engage, and retain our target audiences.My core competencies include content strategy and creation, data analysis and reporting, and marketing campaign management. I have developed and edited compelling and relevant content for various platforms and formats, such as white papers, web pages, case studies, infographics, downloads, and blog posts. I have also used various tools and metrics to measure and optimize the performance and impact of our marketing efforts. As a certified digital marketer and a professional certified marketer, I stay abreast of the latest trends and best practices in the field of higher education marketing.My mission is to showcase the value and excellence of UWF as a leading institution of higher education and a catalyst for positive change in the community and beyond. I collaborate with cross-departmental teams to shape the creative direction for our inbound marketing initiatives, spanning web design, social media, paid campaigns, event promotion, and lead generation. I also contribute to top-priority presidential initiatives by delivering insightful market research reports and conceptualizing compelling marketing messages to effectively position UWF's mission and goals.