Heather Rudy Email and Phone Number

Serves as hospital Public Information Officer, supporting local Incident Command teams, assisting with site-based crisis communications, and participating in the health system’s PIO team. Works closely with system communication to create, integrate and align team members, physician and nursing, and other employee communications across sites.Supports campus-wide employee engagement and recognition events. Develops content to support the market and hospital-based communications and PR, including social media, web, intranet, other digital content, and internal communications.Oversees and supports creating and maintaining patient communication in close collaboration with communications, marketing and experience teams.Creates and manages executive communications for market and hospital-based leadershipManages earned and paid community media strategy for key geographical service areas in partnership with marketing and market leadership.Executes innovative and creative public relations and communications strategies to promote new physicians and facilities across the market, in close collaboration with marketing colleagues. Manages local partner and community outreach engagement activities in close collaboration with Development, Government Affairs, and market and site-based leaders.Works with site-based and market leaders to create proactive, focused PR & Communications plans.Partners with Brand and Creative Services and System Communications teams to maintain consistent and integrated standards for use of the Henry Ford Health brand for communications.Supervise PR & Communications team members as appropriate- approving plans for execution and impact, working with team members to develop writing and strategic storytelling skills, and fostering career development.

• Write, produce and manage all on-air station branding as needed in coordination with communication strategies and priorities developed for specific programs, events, presentations, and campaigns. • Producer for live online programing • Create Communication/PR strategies and engagement plans on projects, productions, and events for web (including social), print, on-air and radio.• Experienced and work with Adobe Premiere Pro, all social media channels, WordPress, InDesign, and project management software

•Supports the Senior Vice President for Content and Community Engagement to promote and expand community alliances that enhance and broaden DPTV’s role in the community. Develops timelines and generates assignments to execute community engagement initiatives •Executes strategies to identify target audiences, recruiting subjects for events and news initiatives, and engaging community members in dialogue•Works cross-departmentally to implement programs and initiatives that build awareness and interaction with the community•Coordinates with and assists production on broadcast programs arising out of content and engagement work•Plans and manages logistics around community forums and events, including anything from televised town hall forums to group meetings with community “partner” organizations to informal events at libraries•Manages and tracks engagement for all projects, content streams and coverage initiatives through emerging and social media, and traditional methods - while also helping to identify and implement best practices•Maintains related administrative databases, calendars and ongoing correspondence for projects and promotion of initiatives•Assists with research and writing of grants to support projects and grant reporting at their conclusion•Develops information materials and strategies for engagement initiatives.•Suggests content and timelines for social media and DPTV’s websites•Prepares copy for e-newsletters in support of engagement activities•Participates in on-air fundraising campaigns and program production as needed

Associate Producer Help with the station’s government relations by constructing letters to legislature, and supporting government relations reporting.Supported Foundation Development by researching, gathering information for reports and helping in drafting grant documents. Social Media Manager for all of Detroit Public Television’s social media.Producer of online video contentEvent Coordinator

I manage the company’s digital marketing for their website, Facebook, Twitter and blog accounts.

I worked as a teacher for full day Pre-kindergarten in a class of about 35-50 children. I helped construct the lesson plans which would include workbook, educational art activities, free play, story time, health/fitness time, and nap time.

•Assistant Director on occasions for Am I Right, American Black Journal and Leaders on Leadership.•Produced promos and billboards, trained in ProTrack, Nielsen, ScheduAll and acted as Assistant Producer on occasions during DPTV pledge drives.

• I Hosted the Epic Snowboard Impossible Rail Jam Huck Finn Series at Alpine Valley on Jan. 28th, 2011.

•Served as talent for various stories including 89X events that were aired on Specs TV, Real Detroit Television and 89X’s website. • Occasionally wrote scripts that were used for stories in which I was talent for.•Talent for a television commercial for the graphic design program at Specs Howard School of Media Arts.

•Wrote one to two opinion articles a week focusing on current events that were of interest to the students of Western Michigan University. •Researched, interviewed and constructed current news stories.