Tv Fitness Expert For The Show Inside South Florida
Current
Apr 2021 - Present
AeroLeads people directory · profile
Heather Frey Email & Phone Number
Fitness expert for TVs Inside South Florida, WSFL-TV, Founder of SmashFit™&The Change Challenge, Author, CPT, Nutrition Specialist
at
WSFL-TV
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✓ Verified Jun 2026
3 data sources
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Current company
Role
Fitness expert for TVs Inside South Florida, WSFL-TV, Founder of SmashFit™&The Change Challenge, Author, CPT, Nutrition Specialist
Location
Miami-Fort Lauderdale Area, United States, United States
Who is Heather Frey? Overview
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Quick answer
Heather Frey is listed as Fitness expert for TVs Inside South Florida, WSFL-TV, Founder of SmashFit™&The Change Challenge, Author, CPT, Nutrition Specialist at WSFL-TV, based in Miami-Fort Lauderdale Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Heather Frey.
Heather Frey previously worked as TV Fitness Expert for the show Inside South Florida at Wsfl-Tv and President and Founder at Smashfit.Com. Heather Frey holds Ba, Communications from Virginia Tech.
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Email format at WSFL-TV
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WSFL-TV
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Profile bio
About Heather Frey
I am the owner and founder of SmashFit.com, a site which focuses not just on the physical side of fitness, but on the mental and emotional sides as well.I am also thr fitness expert for the TV show, Inside South Florida that serves both the Miami and Ft.Lauderdale area. Working with clients and seeing that all-or-nothing struggle led me to create The Change Challenge, a change by change, phase by phase fitness strategy, which I launched on the Ricki Lake Show. I ran discussions, had meetups and helped people finally discover their "fitness mindset". I was also able to combine my Mom-experience with my figure competition training on the show Miami Mom's. Fitness is strategy. We all know you need to exercise and eat well but how you put that into action is different for every single person. I teach people to *think differently* about how they view food as a means to their goal. "Food is the clay, workouts the chisel." I've been honored to be able to share my passion and specialty in print, web, public speaking and on TV and the more people I can teach, the more happy and strong people we have in the world.I'm also a - ACE Certified Personal Trainer, Fitness Strategist, clean eating advocate, trainer, writer, speaker, artist, former Figure champion AND one of only a handful of women selected to compete on American Ninja Warrior.
Listed skills include Fitness, Nutrition, Personal Training, Public Speaking, and 26 others.
Current workplace
Heather Frey's current company
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6 roles · 38 years
Heather Frey work experience
A career timeline built from the work history available for this profile.
President And Founder
Current
Smashfit.Com
Our goal is to make SmashFit the premiere web spot for all things fitness, with our focus being on matching...finding exactly what's right for the client AND trainer. We will be honing our marketing to hit our target audiences who are diversified fitness trainers, as well as people who want to train and get in shape, which is the entire general public.
2008 - Present
~18 yrs 5 mos
Creator Of The Change Challenge
Current
Smashfit.Com
The Change Challenge is different from other fitness challenges in that it takes the focus away from the scale and puts the emphasis on what it is you need to DO to reach your goals. The focus is on making small, manageable, maintainable changes and when you make these changes week to week, your body will have no choice BUT to change. It will be launched.
Oct 2012 - Present
Health And Fitness Specialist For The Show Miami Mom'S
Nbc6 Miami
You can find me on the new NBC show "Miami Moms", on the new NBC Miami Nonstop station talking exercise, nutrition, and the fitness-mindset needed to get both new, and experienced Moms to their strongest best, as well as the whole family. The show covers all topics for new Moms to experienced Moms and all those in between.
Jan 2011 - Jan 2012
Graphic Designer And Published Artist
Heather Frey Designs
Worked as a graphic designer for over 15 years at both large and small ad agencies and graphic studios around the country until I discovered the joy of working for myself. Projects included magazine design as well as full campaigns including brand development and collateral materials.My original artwork has been published as a calendar, journals and cards.
1991 - 2008
~17 yrs
Account Representative Assistant
Assisted in all aspects of media tours by expert spokespeople. Set up interviews with media outlets as well as gathered information and materials pertaining to each account. Also assisted with strategy and market planning. Accounts included, Wheelabrator, Tobacco Institute, MFN (Most Favored Nation Status)
1988 - 1991
~3 yrs
2 education records
Heather Frey education
Ba, Communications
Virginia Tech
Ba, Communications
Virginia Tech
FAQ
Frequently asked questions about Heather Frey
Quick answers generated from the profile data available on this page.
What company does Heather Frey work for?
Heather Frey works for WSFL-TV.
What is Heather Frey's role at WSFL-TV?
Heather Frey is listed as Fitness expert for TVs Inside South Florida, WSFL-TV, Founder of SmashFit™&The Change Challenge, Author, CPT, Nutrition Specialist at WSFL-TV.
Where is Heather Frey based?
Heather Frey is based in Miami-Fort Lauderdale Area, United States, United States while working with WSFL-TV.
What companies has Heather Frey worked for?
Heather Frey has worked for Wsfl-Tv, Smashfit.Com, Nbc6 Miami, Heather Frey Designs, and Ogilvy & Mather.
How can I contact Heather Frey?
You can use AeroLeads to view verified contact signals for Heather Frey at WSFL-TV, including work email, phone, and LinkedIn data when available.
What schools did Heather Frey attend?
Heather Frey holds Ba, Communications from Virginia Tech.
What skills is Heather Frey known for?
Heather Frey is listed with skills including Fitness, Nutrition, Personal Training, Public Speaking, Coaching, Wellness Coaching, Marketing, and Facebook.
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