Heather Garozzo Email & Phone Number

Los Angeles, California, United States

Operating women's esports events for Activision Blizzard, Riot Games and Epic Games.

Los Angeles Metropolitan Area

• Co-Founded Raidiant, the fastest growing and second-largest Women in Gaming platform globally, accruing 70,000+ followers over four months• Negotiated partnerships and rights agreements with game publishers including Riot Games, Epic Games, & more• Executive Produced multiple record-breaking esports tournaments, including the creating the most-watched women’s esports event of all time• Created and enforced P&Ls for large-scale events and campaigns

Los Angeles Metropolitan Area

• Conceptualized and executed in-person marketing experiences• Engaged in partnership sales cycle including ideation, outreach, pitching, activation, and day-to-day partner communication• Led public relations efforts, including pitching press, writing releases, and providing media training for staff, athletes, and influencers

Los Angeles, California, United States

• Identified and negotiated contracts for talent, expanding social reach to 10M+

Greater Los Angeles Area

• Built multi-channel social plans and launched Dignitas’ Instagram, TikTok, and LinkedIn

Greater Los Angeles Area

• Responsible for the development and execution of our social media and broadcasting strategy, improving our web infrastructure and expanding our audience.

Worldwide

Professional VALORANT & CS:GO Observer (in-game director) for the world's largest tournaments:ESL One Cologne - North American Qualifier - August 13-16, 2015 (Burbank, CA)iBUYPOWER Invitational Cup - November 14-15, 2015 (Santa Ana, CA)RGN Pro Series (Days 2 & 3 only) - November 17-18, 2015 (Santa Ana, CA)IEM San Jose - November - November 21-22, 2015 (San Jose, CA)ESEA ESL Pro League Grand Finals - Season 2 - December 10-13, 2015 (Burbank, CA)FACEIT / Turner Road to Vegas - Grand Finals - January 7, 2016 (Las Vegas, NV)MLG Major Qualifier - February 26-28, 2016 (Columbus, OH)IEM Katowice - March 4-6, 2016 (Katowice, Poland)Copenhagen Games - March 23-26, 2016MLG Major - March 31-April 3, 2016 (Columbus, OH)ESL Pro League Season 3 Finals - May 11-15, 2016) (Leister & London, England)ELEAGUE Season 1 - May 24 - July 30, 2016 (Atlanta, GA)ESL One Cologne Major - Group Stages - July 5-8, 2016 (Cologne, Germany)ESL Pro League Season 4 - August 17 - October 13, 2016 (Burbank, CA)Magnificent 7 Showmatch - September 19, 2016 (Burbank, CA)ESL Pro League Season 4 Finals - October 25-30, 2016 (Sao Paulo, Brazil)ELEAGUE Season 2 - October 20 - December 3, 2016 (Atlanta, GA)IEM Oakland - November 16-20, 2016 (Oakland, CA)ELEAGUE Major Qualifiers - December 15-18, 2016 (Atlanta, GA)Mountain Dew LAN Finals - January 5-8, 2017 (Burbank, CA)IEM Katowice - March 2017 (Katowice, Poland)ELEAGUE Clash for Cash - May 2017 (Atlanta, GA)ESL Pro League Finals - May 2017 (Dallas, TX)PGL Major Qualifier - June 2017 (Bucharest, Romania)ESL One Cologne - July 2017 (Cologne, Germany)PGL Major - July 2017 (Krarkow, Poland)

Los Angeles, Ca

• Audited numerous B2B websites to identify areas for improving user experience and increasing conversion rate• Worked with each sites’ product owners, legal team and content team to prioritize UX enhancements• Developed AB & MV tests using WebTrends Optimize with the goal of improving UX and Conversion Rate Optimization

Milwaukee, Wi

• Founded web analytics department with mandate to optimize customer acquisition and retention• Identified Ecommerce Key Performance Indicators and provided regular monitoring dashboards •Leveraged KPI dashboards to identify actionable insights for digital media channel stakeholders• Analyzed data from both quantitative and qualitative analytics tools to identify opportunities for content creation, user experience improvements, lead generation, sales and customer engagement• Managed technical implementation of new web and media tracking tools • Coordinated ongoing effort with stakeholders to launch, test and improve content, search and email marketing campaigns with the goal of increasing leads and decreasing the complexity of health insurance shopping• Developed and executed website A/B/MV testing program including ownership of test ideation, test creation, and analysis. Iterative layout and content tests increased incremental revenue by several million dollars • Performed user experience tests to identify user experience issues and recommend improvements • Generated social media guidelines and best practices for independent insurance agents that represent the Assurant Health brand to provide consistency in brand image and content strategy • Monitored social media and delivered regular reporting for mentions of branded or unbranded discussion related to health insurance. Insights were used to formulate content strategy on social media and website

Milwaukee, Wi

• Identify opportunities to improve online media and digital experiences, resulting in increases in leads generated and sales for the Direct to Consumer channel• Analyze web analytics, social media and other data sources to identify opportunities for user experience improvements• Build and deliver regular reports and operational dashboards• Execute and manage online experience tests and social media programs, including ownership of decision-making on test iterations• Oversee implementation, enhancements and maintenance to measurement and testing platforms, including media tracking• Leverage IBM NetInsight / Unica, Maxymiser, Google Analytics and Converseon platforms to understand customer engagement with website and other digital media channels

Milwaukee, Wi

• A/B & Multi-variant testing• Website optimization• Social media listening and analysis• Developing social media strategies• Web analytics and analysis• Email marketing

New York, Ny

• Authored hundreds of news, editorial, feature and analysis articles for eSports events• Developed relationships with numbers professional streamers and provided on-going support to maximize streamer and company profitability of ESEA’s referral program.• Analyzed quantitative & qualitative data of both content marketing strategies & Twitch referral program strategies to optimize future marketing projects. Presented data to management.• Traveled globally to several hundred eSports events to conduct on-camera and print interviews with professional eSports athletes, game developers and gaming organizations• Developed press releases for professional eSports teams, gaming organizations and sponsors• Leveraged social media to increase brand awareness by providing live coverage from eSports events, sharing website content, and promoting the brand along with its various entities (teams, players)• Brainstormed and executed marketing campaigns for sponsors (BenQ, Alienware, ZOWIE, SteelSeries, Sapphire Technology) including giveaways, product promotion and event coverage• Created post-event recap reports to detail impact of marketing campaigns to brand presence, using both qualitative and quantitative data• Provided additional gaming content for partnered sites including TeamLiquid.net, HTC eSports, iBUYPOWER, DirecTV’s Championship Gaming Series, GotFrag.com & LANDodger.com

Worldwide

• Played professional Counter-Strike across the globe, winning over $40,000 in cash and prizes• Women's Counter-Strike World Champion (2012) and Runner-Up (2014)• Interviewed by numerous mainstream & gaming media outlets including web, television, print, radio & podcast• Spoke at the 2015 Game Developer’s Conference on the “Participation of Women in eSports” panel• Played for a number of internationally-known gaming organizations including Evil Geniuses (EG), Pandemic, Ubinited and PowersGaming. • Partnered with multiple corporate sponsors including Intel, Dell, Razer, SteelSeries, ZOWIE, BenQ & Ubisoft to maximize brand exposure• Featured in documentary about professional gamers that will air one of the world’s most known networks’

• Using blogs and social media tools to relay information from live company events back to the online communities that follow such events• Assisting with media promotions and event marketing • Developing news and analysis articles • Conducting on-camera and print interviews • Maintaining a professional website • Routinely authoring hundreds of news and opinionated articles • Developing press releases and distributing to relevant press with follow-up action• Traveling to various client and media events across the country to provide on-site coverage as well as public relations services • Researching potential marketing tactics

New York, Ny

Youth & Mobile Marketing Division• Writing and pitching press – print, broadcast, radio and online• Creating status reports for clients• Developing weekly clip reports• Serving as on-site support at client-hosted media events• Building and maintaining updated press lists for clients• Drafting and editing press releases for clients• Constructing marketing campaigns to promote new products or client events• Maintaining client presence in various social media spaces (Facebook, Twitter, Digg, delicious, MySpace, etc.) and using such tools to reach key demographics • Uploading, promoting and monitoring client-based viral videos across the Internet• Developed media talking points and provided esports athletes with media training

New York, Ny

• Wrote and pitched press - print, broadcast, radio and online• Created status reports for clients• Developed weekly clip reports• Served as on-site support at client-hosted media events• Built and maintained updated press lists for clients• Drafted and edited press releases for clients• Brainstormed social media campaigns to promote client product or brand • Maintained client presence in various social media spaces (Facebook, Twitter, Digg, delicious, MySpace, etc.) and using such tools to reach key demographics • Uploaded, promoted and monitored client-based viral videos across the Internet

Milwaukee, Wi

• Assisting with in-game promotions• Customer relations• Being precise and prompt in completing promotional tasks• Interacting with players and management• Working in a fast-paced team environment• Properly representing and maintaining the professional image of the Brewers• Traveling throughout the state and country to promote the Brewers• Experience with handling cash and completing customer transactions

Bachelor Of Arts, Communications

Activities and Societies: University of Wisconsin Band

Masters Of Business Administration, Marketing & Ebusiness