Heather Geiyer Email & Phone Number

• Oversees cross-functional integration workstreams including rebrand messaging across website, corporate communications, sales enablement materials, and social channels• Optimizes project tracking and resourcing tools to increase in-house creative team throughput; manages $2M annual marketing budget• Coaches six direct reports within in-house creative team; supervises three contractors and external agencies to ensure timely and on-brand execution• Collaborates closely with sales and commercial leadership, product, engineering, customer success, IMO, and legal to meet acquisition pillars• Conducted audit and established rebranding process for 300+ marketing and sales materials over two month period for legal, regulatory, and medical (MLR) compliance • Led cross-functional marketing change management during tumultuous acquisition and first quarter Labcorp integration period

• Led operations for integrated global pharma and oncology portfolio exceeding $43M in annual revenue supported by 500+ employees• Maintained a healthy P&L by partnering with centralized finance team, ensuring delivery excellence and scope consistency• Optimized infrastructure and delivery excellence across 11 primary ex-US markets• Managed up to four integrated project managers; promoted teamwork by democratizing process improvements and modeling transparent leadership• Co-chaired Employee Experience Committee initiatives to support the attraction and retention of diverse talent• Conducted staffing analyses with high EQ to identify talent, resourced needs and assignments that promoted diversity and development• Assessed key agency performance analytics; implemented action plans to correct underperforming measurement tools• Oversaw client financial incentive metric tracking including savings, investment and rebate models; supported MSA and commercial term negotiations• Defined best practices and enforced rules of engagement to drive connectivity between key global markets• Developed onboarding programming and training best practices for successful contractual and operational compliance • Promoted inclusive hiring practices by advising on DE&I ethics panel; supported underrepresented workplace groups as Allyship graduate

Chicago, Il

• Sourced trusted vendors for specialty print, digital, multimedia, and mixed material production projects at a wide variety of budgets and scales (upwards of 1 million)• Independently managed a high volume of global projects from strategy kickoff and estimation through final delivery + invoicing; direct client management and production communications• Oversaw teams and internal production processes as well as external quality control at site visits, press checks, and finishing approvals• Served as integral RFP editorial partner in the Sappi Fine Paper pitch and subsequent new business win (securing over 1.7M annual dollars) • Maintained thorough and cutting-edge print samples library for agencywide use and client inspiration

Chicago, Il

Chicago, Il

• Resourced talent and assigned print + digital production teams for more than 50 new studio projects daily for a 56-person studio team (9.5M annual revenue)• Hired and directly supervised 15 production project managers• Created the Studio Assist creative workflow to support fast-turn, creative partnership production for 90 new SA projects monthly (1.56M annual revenue)• Established Best Practice documentation and processes while supervising file construction training modules for the agency in both print and digital platforms• Maintained a running pool of freelance talent and fostered relationships with outside hiring agencies in order to effectively draw strong talent in a timely manner• Forecasted upcoming resource needs as well as production budgets and annual scopes for all agency clients while ensuring high-level studio production standards were met• Functioned as gatekeeper to all creative and production talent within the studio by assigning projects, planning workflows, and adhering to timelines and budgets

Chicago, Il

• Senior-level management of global new business initiatives and large-scale production launches• Trained and reviewed the quality of work and workflow process of the studio project managers• Served as the studio representative in modifying the project management to production studio process • Supported the studio manager and director in the improvement of quality of final mechanicals produced by production artists and studio project managers• Delegated work and scheduled projects based on individual skill sets; managed deliverables for a studio production staff of 20+• Worked effectively as a liaison between creative, account management, traffic, print production, and retouching departments• Assisted with proofreading and quality control of mechanicals and new business materials

Chicago, Il

• Researched, adapted, and developed specialized computer literacy curricula for use by adult learners with cognitive, intellectual, and physical disabilities. Implemented curricula in teaching over 12 computer literacy classes per week and revised class offerings every trimester based on client goals for 100+ clients• Recruited adult learners to participate in the program through public presentations, announcements to Anixter Center staff, and mailings to community-based organizations• Maintained all program documents required for each student: including enrollment, periodic assessment, and progress forms. Monitored and recorded the performance of all students and provided feedback, support, and guidance to volunteers• Assisted in the recruitment and retainment of appropriate program volunteers for small group class settings and one-on-one computer literacy tutoring• Developed, oversaw, and monitored initial and ongoing volunteer tutor training and intake orientations• Evaluated technology resources for teaching, learning, communication, and adult learner independence in the community• Provided for assistive technologies and related professional development opportunities to meet the diverse needs of individual adult learners and to increase students' technological literacy• Established specialized computer literacy curricula in classroom instruction for alternative learning populations such as those with a history of traumatic brain injury and at-risk youth working toward their General Equivalency Diploma (GED)

Dual-role position managing a variety of advertising materials including print, television, interactive, POS/POP, OOH, packaging, collateral, radio, experiential, and direct mail• Supervised production of materials for new business pitches that produced agency-of-record, multi-million dollar contract wins from clients such as CDW, Oscar Mayer, South Beach Living, Truvia, American Medical Association, and others• Prepared cost estimates and timelines for studio production, photography shoots, and retouching; budgeted new business pitches• Setup and conducted on- and off-site photo shoots for creative development comps, final print ads, television storyboards, and new business presentations; produced professional-grade headshots for the agency; purchased stock photography as needed• Managed digital photography equipment, maintained inventory, and placed new equipment orders

Chicago, Il

• Concepted layouts and crafted copy for clients including the Chicago White Sox and Wrangler Jeans

Boston, Ma

• Managed photographer representatives’ agency presentations• Selected and purchased stock photography for agency’s creative executions• Implemented a cohesive inventory and archival system for photography shoot props• Worked closely with the print production department to coordinate photography• Assisted with onsite commercial photography shoots