Senior PR Manager for Emerson's Test & Measurement Business Unit, providing strategic communications counsel and support across all industry verticals including AI/ML, Aerospace/Defense, Automotive & SemiconductorDevelop and implement proactive external communication strategies for a global audience; increased brand visibility by more than 40% in 2023 Create cross-functional messaging; increased message pull-through by more than 50% in 2023Coordinate with colleagues in marketing, sales and R&D teams to develop and effectively communicate campaign and product launch strategiesLeverage partner and customer visibility across internal and external channelsCreate external communication strategies for M&A activities Drive coverage through key PR announcements, events and engagementsManage global PR agencies

Lead relationship manager responsible for developing and executing communications strategy for international media and technology clients (UHD Alliance, Blu-ray Disc, NOKIA)• Prep and coach senior executives for media interactions/appearances before major announcements or trade events • Develop media relations strategy and manage team of publicists to secure executive and brand coverage in top-tier print and broadcast media including CNBC, CNN, Forbes, BusinessWeek, New York Times, USA Today, Wall Street Journal, Variety and The Hollywood Reporter• Manage on-site press briefings and marketing at industry events including IFA Berlin, CES Las Vegas, Mobile World Congress, Sundance Film Festival and Comic-con• Facilitate and manage partnerships between clients and industry organizations (DEG/UHD Alliance; CTA/UHD Alliance; DTG/UHD Alliance)• Oversee budget allocation and expense tracking/reporting

Account lead for Hewlett-Packard’s direct-to-consumer website, hpshopping.com• Developed annual strategic communications plan to advance HP corporate positioning and visibility• Elevated visibility of HP executives as industry thought-leaders through media outreach, one-on-one press briefings, press conferences and speaking events • Coordinated logistics and provided on-site support for community relations programs • Collaborated with various HP business units and vendors to develop and executive joint PR strategies