Heather Gogas Email & Phone Number

Wilkes-Barre, Pa, Us

United States

Wilkes-Barre, Pennsylvania, United States

Responsible for the development and supervision of all marketing and communications strategies. Manage all internal and external communications and content while maintaining and implementing brand standards.

United States

Responsible for planning, organizing and directing all aspects of the College's public relations and communications functions. The position serves the main campus in Scranton as well as the College's six satellite centers located throughout NEPA.

Scranton, Pennsylvania

Support the communications department in executing and monitoring communications strategies. Facilitate and manage and create content for public relations and marketing materials such as press releases, website content and publications. Assist with the planning, coordination and photography of all major campus events. Perform outreach to press outlets, magazines, influencers to build strategic partnerships and increase brand awareness. Manage numerous College social media accounts and track and report analytics on marketing and communications campaigns.

Selinsgrove, Pa

Project / Account Management● Created marketing outlines, proposals and estimates● Managed and directed websites from initiation to launch● Created social media and web project schedules & timelines● Managed the graphic design of promo, collateral, web and various projects.● Coordinated and followed up with vendors and staff to ensure project completion● Solicited project estimates from vendors ● Serviced current client accounts and provided follow-up serviceWeb Project Management● Developed web outlines● Created project schedules with benchmarks● Developed and managed site architecture, design and support● Worked with graphic designers, web developers/designers, and clients ● Organized , created and placed copy and images into the WordPress CMS ● Created CMS training documents and trained clients in the use of WordPress CMS Copywriting and Proofing● Developed creative, relevant content for traditional, web, interactive and new media● Proofed grammar, spelling and punctuation● Ensured client brand was represented consistently across all media● Reviewed consistency in spacing, font types, kerning, leading and horizontal scale

Wilkes Barre, Pennsylvania

Web Content Management- Created, developed, proofed & managed copy for client websites & landing pages- Assisted with the coordination & execution of web projects- Implemented SEO title tags and descriptions- Edited and monitored e-commerce storeSocial Media Marketing- Created, curated & managed public content on Facebook- Monitored & responded to social media users while cultivating leads & sales- Oversaw design of promotions & social ad campaigns- Tracked & monitored effectiveness of marketing campaigns, posts & promotionsCopywriting- Wrote copy for clients’ ads, brochures & radio spots- Proofed incoming & outgoing content - Assisted with development of creative ideas- Wrote, proofed & sent press releases- Worked with graphic designers, photographers & production companies to complete campaigns- Assisted with the casting of actors & models for TV workClient Support- Coordinated meetings with clients to determine needs & strategies- Corresponded with clients via email & phone to manage day-to-day inquiries and requests. - Ensured accurate billing of clients and projects- Delegated tasks to manage client requests

Wilkes-Barre, Pa

Answer inbound customer calls regarding new sales and complete new contracts; add-on services; removal of services; billing issues; technical issues; requests to cancel service; retain existing customers; and up sell services to customers as appropriate. Follow-up with customers on all issues and questions and create lasting relationships with small business customers.

Wilkes-Barre, Pa

Resolve billing and technical issues as well as inbound sales calls, help retain customers, up sell services and increase customer satisfaction.​

Efficiently process borrowers’ and schools’ status reports, forms, and letters; validated information.

Provided prompt and accurate information to customers on how to manage their student loans after graduation in response to telephone inquiries.

Prevented student loans from becoming delinquent by making outbound calls to the borrower during their grace period and having them complete a survey.

Communicated with defaulted student loan borrowers via telephone in order to obtain repayment in full or to establish payment arrangements.

Wilkes-Barre, Pa

Outreach Coordinator, NEPA Organizing CenterWorked with the founder to create a framework through organizational communications for a new non-profit organization.Spearheaded projects and events to promote the organization through written and visual media.

Wilkes-Barre, Pa

-Wrote press releases and articles and created visual media to sponsor events along with the Executive Vice President.-Created a logo design for NEPA Logistics and Transportation Inc.-Updated the calendar for the Chamber website. - Wrote articles for the monthly newsletter.

Bachelor Of Arts, Communication Studies; Public Relations And Broadcast Media With A Minor In English

Activities and Societies: Founder and President of the Wilkes University Medieval Renaissance Club,; May 2010-November 2010, Staff.

Transferred, Humanities

Activities and Societies: Circle K Club President, Student Ambassador, Sophomore Class Student Representative, Luzerne County Community.