Working with high-level management to audit and improve digital footprint.Development and implementation of marketing, digital, social media campaigns for Automotive Dealerships. Social Media Speaker/Presenter at 2011 Small Business Summit, Baltimore, MD Social Media Speaker at Penn State University, PRSSA 2010Trained and Mentored with Mari Smith, Facebook Marketing 2009

CCO/Retention - Continuously worked with store managers and Executive Management team to improve culture and overall employee satisfaction. Drove manufacturer and company-wide initiatives for improvement in processes and best practices to improve customer loyalty and overall customer satisfaction.High level reporting outlining customer satisfaction (CSI) scores, key performance indicators (KPI), overall satisfaction (OSAT) scores, and net promoter scores (NPS). Regularly met with Automotive Manufacturer representatives to review scores, goals, requirements, and to determine action plans.Brand Development and Marketing - Developed company branding, led transition in marketing team and roll-out of new marketing and compliance initiatives. Submitted co-op to appropriate manufacturers.H Street Management - Executive Management team member that oversaw and provided direction for fifteen dealerships and future growth/acquisitions. Corporate collaboration with various stake-holders and high level management to determine paths for development and growth. Interfaced with corporate investors.Reported directly to Owner, VP and manufacturer representatives.Dealer group included Lexus, Honda, Chevrolet, Subaru, VW (2 locations), Volvo (2 locations), Audi, Lincoln, Hyundai, Nissan, Mitsubishi (2 locations), Mazda.Proficient in Microsoft Office, Reynolds. Automotive CRM’s, Visio, Adobe, Medallia, Vital Insights, Resource/iSky

Marketing Leadership - Developed and implemented full marketing strategies to include branding, digital marketing, SEO/SEM, multi-platform Social Media strategy, website design (CMS) and rollout, virtual retailing, reporting and analytics to increase online exposure. Analyzed and implemented current marketing trends. Managed and monitored the use of sales tools (CRM) and marketing tools and provided training and technical support. Collaborated with all levels of management. Developed and executed online marketing and traditional strategies to improve lead generation, customer awareness and customer satisfaction (CSI). Developed company branding, led rollout of new marketing direction. Utilized Google Analytics and KPIs to determine direction and success.Internet Sales Director - Built Internet Sales Department, trained and developed Internet sales strategies to market products, and propel business growth. Pioneered new systems and procedures to ensure accurate tracking of product sales and marketing effectiveness. Orchestrated CRM implementation, application, campaigns, and database maintenance. Collected and maintained data on competition and overall market conditions. Realistically forecasted monthly sales activity and goals, significantly increased department revenue and consistently surpassing department goals. Utilized effective closing, hiring, training and managing techniques. Set up, monitored, and reported on Internet marketing campaigns and vendor platforms. Executive Management team member that oversaw and provided direction for six dealerships and two collision centers. Tasked with business development, improvements in sales and fixed operations, the rollout of new company-wide initiatives and new dealership franchises.Reported directly to Owner, VP and manufacturer representatives.Dealer group included Honda (2 stores), Toyota (2 locations), Hyundai, Kia, collision centers.Proficient in Microsoft Office, Reynolds. Automotive CRM’s, Visio

Marketing Leadership - Developed and implemented full marketing strategies including branding, digital marketing campaigns, SEO/SEM, multi-platform Social Media strategy, website design and management (CMS), and roll-out, virtual retailing, reporting and analytics (KPI) to increase online exposure. Analyzed and implemented current marketing trends. Managed and monitored the use of sales tools (CRM) and marketing tools (in house and 3rd party) and provided training and technical support. Facilitator - OEM designated Facilitator to heighten awareness and organizational effectiveness in customer loyalty to improve the overall business practices. Designed and monitored the development and implementation of store processes in all departments. Reviewed customer feedback, handled customer issues, produced opportunity reports and appropriate action plans, best practices, and tracking KPI's so that improvement process initiatives would bring about change (change mgmt). Conducted business improvement meetings and customer focus groups. Motivated and trained dealership team on processes and strategies for performance improvement and customer retention.Internet Sales Director - Built Internet Sales Department, trained and developed Internet sales strategies to market products, and propel business growth. Pioneered new systems and procedures to ensure accurate tracking of product sales and marketing effectiveness. Orchestrated CRM implementation, application, campaigns, and database maintenance. Collected and maintained data on competition and market conditions. Realistically determined monthly sales activity and goals, significantly increased department revenue and consistently surpassing department goals. Utilized effective closing, hiring, training, and managing techniques. Reported directly to Owner, VP and manufacturer representatives.Dealer group included Honda, Hyundai, Mazda brands.Proficient in Microsoft Office, Reynolds. Automotive CRM’s, Visio

Professionally obtained, developed, and managed new and existing strategic accounts via long-term sales cycle. Identified new opportunities for business by developing relationships with high-level executives. Increased revenue through consultative solution based selling and effective presentations. Optimized client's network by identifying voice and data needs, understanding competitors’ strengths and weaknesses and justifying costs to implement. Presentations by PowerPoint and conducted in-person, or via teleconference. Realistically forecast sales activity and revenue achievement. Demonstrated self-starter, team player, and thrived in fast paced, entrepreneurial environment (went public). Mentored new Sales Executives. Company went out of business in 2001.Excellent closing, networking, and prospecting skills. Proficient in use of Microsoft Office (Power Point, Excel, Outlook, Word),TBS, various CRM software, Lotus Notes. Services sold - telecommunications services: local, long distance, internet connectivity, collocation, managed routers, frame networks, private lines, audio conferencing, video conferencing, and integrated access.