Heather Gray Email & Phone Number

Boston, Massachusetts, US

• Seaport Consulting is a Boston-based Salesforce Consulting firm specializing in implementation, refinement, and integration of 3rd party applications. We focus on people and process to drive our strategies with our.
• Lead full end-to-end project cycle from discovery, requirements gathering, configuration, user acceptance testing, migration, training, go-live, and post go-live support
• Direct cross-functional teams including Salesforce Consultants, Developers, client-side stakeholders, and partner app teams to facilitate project design and execution
• Manage portfolio of 10 - 12 clients across various industries at once
• Architect scalable, clean solutions to solve business problems leveraging Salesforce tools and best practicesCertifications:
• Certified Salesforce Nonprofit Cloud Consultant

Boston, Massachusetts, US

Boston, Massachusetts, US

The Matt Adams Foundation was the first harm reduction program in NW Arkansas. The nonprofit established infrastructure and programs to distribute harm reduction materials and education across the region, a model which has now been replicated by other programs in AR.MAF also supported peer recovery support programs in the region while working to break down.

Broomfield, Colorado, US

Led the Salesforce implementation for Conscious Alliance, a local nonprofit. This includes the data cleanse and preparation, customized Salesforce architecture and processes for their unique needs and employee training.

Boulder, CO, US

• Re-Design sales operations process from lead generation and pipeline management to ad campaign execution and reporting in order to improve efficiency and increase automation in business operations
• Architect configuration and implementation of Salesforce with a data warehouse API integration including: design, setup and maintenance of Salesforce standard objects, custom objects, page layouts and custom fields.
• Extract (SQL), organize, interpret and create dynamic models with sales and performance data to assist in high level operational decisions including pricing structure and forecasting
• Implement automated marketing systems through Salesforce with targeted emails to retain expiring clients, follow up on pending pipeline leads, engage with our clients and increase revenue opportunities
• Restructured process for revenue reporting and tracking to reflect realized revenue more accurately from reported revenue and increased average monthly realized revenue from 74% to 99% of reported revenue
• Build out comprehensive dashboards to emphasize trends and other critical high level metrics for the CEO and upper management

Boulder, Colorado, US

• Managed, curated content, and oversaw all marketing including social media, website, press releases, tour marketing plans and a variety of marketing campaigns
• Developed and oversaw team content management systems to plan and execute detailed marketing schedules via all facets of communication
• Created emailers and email marketing campaigns, both large-scale and geo-targeted
• Reviewed ad plans and assisted on implementation of paid marketing campaigns for tour dates utilizing interfaces such as Facebook ads and Google AdWords
• Managed all merchandise (touring and e-commerce), maintained inventory levels, coordinated shipments, tracked sales, built reports and oversaw merchandise development
• Trained and facilitated support staff and management for artists including tour managers, marketing assistants and intern teams

Boulder, CO, US

• Managed trouble shooting area and any special requests during check in via communications with various departments around the festival
• Oversaw credential staff during festival check in and worked with the team to set up all credentials, protocol and database system for festival check in

Boulder, CO, US

• Managed budget, developed financial forecasts and budget proposals
• Oversaw long and short term operations, headed an office staff of fifteen with a production and security crew below
• Planned and executed all major campus concerts and entertainment events including sole promotes and co-promotes with promoters such as AEG Live, Insomniac Events, Disco Productions and Live Nation for shows up to.