Heather Grudt, Mba Email & Phone Number

Rochester, Minnesota, Us

I am the Senior Director of Digital Content Management for the top hospital in the world. I lead a team that optimizes content across our B2B and B2C assets to standardize a high-quality user experience. I do this while also serving as the Chief of Staff to the Vice Chair of the Consumer Digital Platform.I moved into this role with a broader scope of content and digital experiences for the enterprise. In this role, my team manages the content for www.MayoClinic.org, www.MayoClinicHealthSystem.org, Intranet experiences as well as content in our clinical operations area. We bring a breadth of value to the enterprise with a combination of technical and data-driven insights to facilitate the best experiences for our global end users. I also continue to contribute to the scale of our implementation of Adobe Experience Manager.Results thus far:• Leads up to 12 direct reports that manage the digital content across key consumer and clinical domains.• Supports the experience re-platform and redesign for MayoClinic.org.• Drive engagement through content audits, governance, and ongoing data analysis.• Optimized content workflows through the effective leadership of the Workfront pilot.• Partner with editorial teams to create and deploy clinical workflows with expert level medical guidance to standardize patient experiences.

Rochester, Minnesota, Us

I took on this additional capacity to function as the Chief of Staff to the Vice Chair of the Consumer Digital Platform while also leading the Digital Content Management team. I compile the data and prepare the reports for the Board of Trustees on key enterprise digital strategies. I also contribute to the continued improvement in our patient experiences with deep partnerships across the health system.A few achievements in this capacity are:• Lead the bi-weekly product manager strategy sessions to improve education and transparency.• Synthesizes 5 Senior Directors reports to prepare materials for the Board of Trustees on digital strategies.• Supports the Consumer Digital Platform Advisory meetings from info gathering to presentations.• Plans, executes, and coordinates the follow-up for Digital Platform retreats to foster team culture.

Rochester, Minnesota, Us

I joined the globally recognized academic medical center as the Senior Director of Digital Product. In this capacity, I led the digital strategy for MayoClinic.org, the key asset of the premier healthcare delivery and hospital network. I did this by guiding senior leaders and my teams through transformations and elevation of the digital experiences of the most valuable enterprise assets.My team delivered the user-focused experience with our digital products through strong SEO and data. We positioned the key enterprise asset as a go-to resource for medical and non-medical audiences across the globe. I applied my prior experience in re-platforming and personalization to establish the vision and activate the right resources through the large-scale initiative. We elevated the brand experiences and harness the capabilities for continuous product delivery improvements to better serve our audiences.Achievements included:• Led up to 10 direct reports that owned and managed consumer digital products across 100 domains through full product lifecycle.• Supported the migration of 300 health condition guides to Adobe Experience Manager and revamped 10,000 high impact web pages resulting in 15% increase in appointment demand generation.• Supported the COVID-19 content hub and continued to manage its enhancements with rapidly changing protocols, disease information, and guidance for medical and non-medical audiences.• Defined product performance scorecards and OKRs to drive team success while implementing agile methodologies to enable innovation.• Grew engaged online communities on YouTube, Mayo Clinic Connect, and Mayo Clinic News Network to better support the Mayo Clinic brand and drive community engagement.

Us

I was the Senior Director of Digital Product for the largest healthcare payor in the US. I was hired in the marketing department and was shifted over to the digital team as part of a company realignment. My team of nationally dispersed digital marketing experts worked on the flagship website (UHC.com).During this time, I led the digital strategy for one of the most valuable assets of the enterprise and managed the teams that executed against that vision. We helped people live healthier lives through the delivery of go-to resources that educated and engaged our members. I developed the people on my team while championing the continued innovation of our digital experiences. I did that by challenging the status quo and applying the data and insights to shape the product roadmap.I led the multi-year roadmaps to optimize the user experience across the enterprise digital assets. I also drove a multi-tenancy platform strategy with strong platform governance. My ability to cultivate effective working relationships with trust and credibility across the matrixed environment enabled the continued success of my teams as we delivered industry leading digital experiences.A few results during this time were:● Led 15 direct reports with full authority over the $10M+ annual budget with ownership of 300+ domains (member, provider, and public facing)● Managed 5+ external agencies in the execution of digital strategies for the flagship website.● Transformed the user experience as the champion of the enterprise personalization capabilities that included 10 audience segments while adhering to regulatory and contractual requirements.

Us

Joined the UnitedHealthcare marketing department to manage the digital strategy for the flagship website www.UnitedHealthcare.com. This role was within the Employer & Individual Line of Business and had a deep member acquisition focus. There was also a focus on site consolidation efforts in order to streamline the user experience. At this time the company was undergoing a massive global re-brand across all lines of business. I partnered closely with the brand team and led my team through this work to cover all digital experience updates. Major updates included a new home page, brand content creation and updated navigation.

Minnetonka, Minnesota, Us

I was the Director of Global Digital Marketing for the privately held global travel management business. I led a global team during this time that managed the 200+ web experiences across multiple enterprise assets. I also served as the strategic lead for the full re-platforming of the digital assets to Adobe Experience Manager (AEM).My team was dispersed across the globe. I created a unified team with servant leadership and formed strong relationships with teams in the US, Amsterdam, Paris, and Warsaw. We all worked together to deliver the best experiences for the audiences across our enterprise assets to propel CWT business goals.I helped launch the first social dashboard for the enterprise. This included the KPI and audience engagement metrics to visualize the data for our content. As a result, we were able to optimize the media mix to acquire and engage our app users. I also won the IT collaboration award and Global Marketing Volunteer Coordinator awards during this time.

Minneapolis, Mn, Us

Digital Strategy Leadership:Spearheaded multi-channel global initiatives at Target, overseeing a team of multi-channel strategists, content planners, social strategists, and social community managers. Pioneered the launch of Target’s first responsive website for its global entry. Acted as a channel strategy liaison, bridging marketing planning, technical teams, and external agencies.Achievements:-Increased site traffic by an impressive 566% between 2012 and 2013.-Successfully funneled 1/3 of all site traffic through mobile experiences.Marketing Team Onboarding and Email Channel Launch:Facilitated the onboarding of a brand-new marketing team, streamlining workflows across global teams. Launched Target’s inaugural global email channel, platform, and content stream from scratch.Results:-Grew email subscribers to over 200k within a year, achieving a remarkable 2x increase in opt-ins.-Surpassed open rate goals by 13% and click-through rates (CTR) by 20%.Weekly Ad Digital Strategy:Led digital strategy for Target’s flagship multi-channel marketing vehicle, the Weekly Ad. Generated over 358 million impressions weekly across digital channels, marking a 34% YoY increase. Amplified Mobile Weekly Ad sessions by an impressive 135%.Accolades:Proud recipient of nine Target Marketing Awards between 2008 and 2013.

Minneapolis, Mn, Us

Account Services lead for clients within health care, retail, B2B, financial, manufacturing, and education and technology industries• Provided full-service marketing support across branding, web design and development, online marketing, strategy and research• Managed new business initiatives, project proposals and pitch presentations in order to grow agency business• Played an office manager role by creating the employee handbook, running agency functions and on-boarding new employees• Successfully led over 30 full-scale website redesigns ~Winner of 8 Web Marketing Association WebAwards between 2004-2007

New York, Ny, Us

• Managed national accounts for print and online advertising• Advised clients on the right media mix between print and online listings• Developed online advertising programs to drive sales and engagement

Master Of Business Administration - Mba, Marketing/Marketing Management, General

Bachelor Of Arts - Ba, Social Sciences