Heather Olson Grundeman Email & Phone Number

Los Angeles, CA, US

Remote

-- Kaleidescape | Entertainment Consultant (April 2021 - June 2021 full time hire)-- Beautycounter | Designed eCommerce and social strategy for independent sales consultants (June 2020 - current)-- BRON Studios | Prepared distribution strategy for a A tier film, optimizing revenue stream during pandemic (May 2020)-- Christian Grundeman Golf | Marketing.

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Informing and teaching my community on how to reduce toxins to live a healthier (and longer) life

-- Recruited to build a division dedicated to optimizing Customer Engagment, Kaleidescapes first ever focus on the customer -- Developed the role and built a team that managed all aspects that touch a customer which included Content Licensing, Storefront Marketing and Merchandising, Customer Marketing and Data and Analytics-- Single handidly negotiated.

Century City, CA

• VP Global Digital Accounts-- Drove strategic revenue planning, managing collaborative relationships with high-profile tech companies such as Apple, Google and Amazon. -- Activated highly engaged team of 10 direct.
• Generated over $200M in overall year-over-year revenue through data driven growth planning
• Accomplished 500% increase in revenue and 25% increase in new business
• Grew content viewership by over 200% across entire Fox product portfolioExecutive Director, Digital Client Marketing-- Constructed digital content strategy, directing the marketing team and catapulting multi-platform.
• Realized a 1000% growth strategy for our product (content) on Amazon, catapulting it to be Fox’s #1 revenue account in my first full year managing the channel
• Generated 46% year over year growth for Fox’s suite of products (content), exceeding annual business goal by 14% through marketing initiatives such as Email campaigns, Direct Mail, print advertising and optimizing.

Culver City, CA With Frequent Travel To Europe, Japan And Brazil

Pioneered international marketing strategy for high-profile brands such as The Smurfs, The Adventures of Tintin, The Little Prince, Weeds, Breaking Bad, and House of Cards. Led a team of home office managers and partnered with over 150+ territory managers all over the world, including Europe, Asia, LATAM, and South Pacific.Brand strategy = drove a unified.

Culver City, CA

Responsible for the entire catalog line of business for Sony Pictures. Defined as any film in the library 6 months post release, which included over 2000 brands, including Spider-Man franchise, Ghostbusters franchise the Three Stooges and Lawrence of Arabia. Used data and expertly crafted analytic tools to determine how to market and prioritize the catalog.

Century City, CA

I was as a key stakeholder in the negotiation and launch of Lifetime's first On Demand service on the Comcast platform. I designed and programmed the On Demand channel, and worked with internal stakeholders and content creators to populate content for and market the company's first ever On Demand channel

Education record

Activities and Societies:Sony Pictures Entertainment, Executive training course 18 month course with extensive training in Executive.

Bachelor Of Science, Business, Marketing

Activities and Societies: Kappa Kappa Gamma