Heather Guay Yoo

Heather Guay Yoo Email and Phone Number

Senior Director of Business Development @ Linder Global Events
Washington, DC, US
Heather Guay Yoo's Location
Washington, District of Columbia, United States, United States
Heather Guay Yoo's Contact Details

Heather Guay Yoo work email

Heather Guay Yoo personal email

n/a

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About Heather Guay Yoo

Results driven business development, sales and marketing professional with 15+ years of experience

Heather Guay Yoo's Current Company Details
Linder Global Events

Linder Global Events

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Senior Director of Business Development
Washington, DC, US
Heather Guay Yoo Work Experience Details
  • Linder Global Events
    Senior Director Of Business Development
    Linder Global Events
    Washington, Dc, Us
  • Guest Services, Inc.
    Senior Director Of Business Development
    Guest Services, Inc. Sep 2019 - Jul 2024
    Fairfax, Va, Us
    -Spearheaded all client growth strategy in various lines of business including hotels, luxury condos, parks, recreation and food and beverage through relationship building.-Consistently maintained contract growth year over year by expanding with current clients and fostering organic relationships with new brands while maintaining a robust pipeline of 100+ potential clients at any given time.-Primary company liaison at industry events and sponsorship activities key to fostering external relationships.-Collaborated with key stakeholders at all levels to gain consensus on business challenges and effectively communicate strategic vision.-Created and implemented strategies for improving organizational efficiency, productivity, and profitability including new system for proposal collateral and overall creation process.-Supervised, directed, and led a team of account executives.-Oversaw sustainability initiatives and advocate DEI activities and commitments of the company.
  • Silver Lining Design Group
    Director Of Business Development
    Silver Lining Design Group Nov 2016 - Sep 2019
    North Bethesda, Maryland, Us
    -Personally managed relationships with high profile clients/Fortune 500 companies including The Washington Post, Capital One, Lockheed Martin, MedStar Health, BET, Hines, Fannie Mae, Tishman Speyer and ThinkFoodGroup.-Actively grew and managed a pipeline of 50+ new and potential clients through cold calling, networking, referrals, and cross-selling.-Drove overall 18% increase in new business for the company during tenure with expanded sales opportunities.-Exceeded 2018-19 sales goal by 10% and overall company sales by 15% by managing and retaining strong ties with existing clients as well as building new opportunities via marketing and research.-Oversaw the proposal lifecycle from development through presentations to clients and negotiated pricing, contract terms.-Executed and managed all aspects of event production as well as led participation at industry events.
  • Bloomingdale'S
    Public Relations And Events Director
    Bloomingdale'S Jul 2007 - Nov 2016
    New York, Ny, Us
    -Developed and sustained more than forty community partnerships for in-store events, marketing sponsorships and charitable contributions including: The Washington Ballet, Refugees International, Knock Out Abuse, Microsoft, The Kennedy Center, Corporate Counsel Women of Color, and Juvenile Diabetes Research Foundation.-Conceptualized and executed more than one hundred in-store events annually to acquire incremental sales in excess of $1M with an annual budget of over $100,000.-Managed media outreach pre and post event -Led development for new and innovative event and marketing opportunities which were implemented company-wide.-Drove media placements acting as a liaison and spokeswoman with local press to secure regular editorial coverage.-Recruited, trained and managed Public Relations assistant and interns.
  • The Ritz-Carlton Hotel Company Llc
    Catering Sales Coordinator
    The Ritz-Carlton Hotel Company Llc Apr 2006 - Jul 2007
    Bethesda , Md, Us
    -Cultivated sales leads and assisted multiple managers with clients including: US Chamber of Commerce, The Washington Business Journal, National Academy of Television Arts and Sciences, Alzheimer’s Association, Smithsonian Institute, the White House News Photographers Association.-Worked with multiple stakeholders to manage coordination of various event elements including space rental, food and beverage minimum, presentation of diagrams, recommendation of event vendors, tasting and menu proposals as well as décor suggestions.-Conceptualized and developed a competitive events database to assist department managers in new business initiatives
  • Washington Life Magazine
    Events And Sponsorship Coordinator
    Washington Life Magazine Aug 2005 - Apr 2006
    Washington, District Of Columbia, Us
    -Planned and implemented various marketing events such as networking receptions and private parties involving: Washington Life’s Holiday Party, Girl’s Night Out at Saks Fifth Avenue, Sundance Film Festival Dinner with Kathleen Matthews and Washington Life’s “Young and the Guest List” debut party.-Secured sponsorship and partnership opportunities with: The Washington Ballet, Young Benefactors of the Smithsonian, Corcoran 1869 Society, Washington National Opera, AFI’s Silverdocs, The Phillips Collection, Saks Fifth Avenue and Neiman Marcus.-Organized all aspects of event sponsorship and production including securing vendors, venues and entertainment as well as negotiating contracts and managing budget.
  • Pmk•Bnc
    Executive Public Relations Assistant
    Pmk•Bnc Oct 2004 - Apr 2005
    Los Angeles, Ca, Us
    -Acted as public relations contact for entertainment accounts of Sony PlayStation® 2 and PlayStation® Portable-Supported event logistics and planning of large-scale entertainment events for North American launch of PSPTM (PlayStation ® Portable) including an original celebrity fashion show, the consumer launch in New York City, E3 2005 in Los Angeles, and a PSPTM press conference and after-party during CES 2005 in Las Vegas.-Compiled materials for media reports, event status documents, inventory, executive packages and recaps, as well as insurance and vendor information for events.

Heather Guay Yoo Skills

Event Planning Public Relations Marketing Social Media Fashion Social Media Marketing Event Management Facebook Media Relations Fundraising Sponsorship Sales Social Networking Blogging Marketing Communications Retail Hospitality Marketing Strategy Customer Service Press Releases Strategic Communications Public Speaking Editorial Magazines

Heather Guay Yoo Education Details

  • University Of North Carolina At Chapel Hill
    University Of North Carolina At Chapel Hill
    Communication And Media Studies
  • Greenfield High School
    Greenfield High School
    High School Diploma

Frequently Asked Questions about Heather Guay Yoo

What company does Heather Guay Yoo work for?

Heather Guay Yoo works for Linder Global Events

What is Heather Guay Yoo's role at the current company?

Heather Guay Yoo's current role is Senior Director of Business Development.

What is Heather Guay Yoo's email address?

Heather Guay Yoo's email address is he****@****les.com

What is Heather Guay Yoo's direct phone number?

Heather Guay Yoo's direct phone number is +120228*****

What schools did Heather Guay Yoo attend?

Heather Guay Yoo attended University Of North Carolina At Chapel Hill, Greenfield High School.

What skills is Heather Guay Yoo known for?

Heather Guay Yoo has skills like Event Planning, Public Relations, Marketing, Social Media, Fashion, Social Media Marketing, Event Management, Facebook, Media Relations, Fundraising, Sponsorship, Sales.

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