Heather Guay Yoo Email & Phone Number

Washington, Dc, Us

Fairfax, Va, Us

-Spearheaded all client growth strategy in various lines of business including hotels, luxury condos, parks, recreation and food and beverage through relationship building.-Consistently maintained contract growth year over year by expanding with current clients and fostering organic relationships with new brands while maintaining a robust pipeline of 100+ potential clients at any given time.-Primary company liaison at industry events and sponsorship activities key to fostering external relationships.-Collaborated with key stakeholders at all levels to gain consensus on business challenges and effectively communicate strategic vision.-Created and implemented strategies for improving organizational efficiency, productivity, and profitability including new system for proposal collateral and overall creation process.-Supervised, directed, and led a team of account executives.-Oversaw sustainability initiatives and advocate DEI activities and commitments of the company.

North Bethesda, Maryland, Us

-Personally managed relationships with high profile clients/Fortune 500 companies including The Washington Post, Capital One, Lockheed Martin, MedStar Health, BET, Hines, Fannie Mae, Tishman Speyer and ThinkFoodGroup.-Actively grew and managed a pipeline of 50+ new and potential clients through cold calling, networking, referrals, and cross-selling.-Drove overall 18% increase in new business for the company during tenure with expanded sales opportunities.-Exceeded 2018-19 sales goal by 10% and overall company sales by 15% by managing and retaining strong ties with existing clients as well as building new opportunities via marketing and research.-Oversaw the proposal lifecycle from development through presentations to clients and negotiated pricing, contract terms.-Executed and managed all aspects of event production as well as led participation at industry events.

New York, Ny, Us

-Developed and sustained more than forty community partnerships for in-store events, marketing sponsorships and charitable contributions including: The Washington Ballet, Refugees International, Knock Out Abuse, Microsoft, The Kennedy Center, Corporate Counsel Women of Color, and Juvenile Diabetes Research Foundation.-Conceptualized and executed more than one hundred in-store events annually to acquire incremental sales in excess of $1M with an annual budget of over $100,000.-Managed media outreach pre and post event -Led development for new and innovative event and marketing opportunities which were implemented company-wide.-Drove media placements acting as a liaison and spokeswoman with local press to secure regular editorial coverage.-Recruited, trained and managed Public Relations assistant and interns.

Bethesda , Md, Us

-Cultivated sales leads and assisted multiple managers with clients including: US Chamber of Commerce, The Washington Business Journal, National Academy of Television Arts and Sciences, Alzheimer’s Association, Smithsonian Institute, the White House News Photographers Association.-Worked with multiple stakeholders to manage coordination of various event elements including space rental, food and beverage minimum, presentation of diagrams, recommendation of event vendors, tasting and menu proposals as well as décor suggestions.-Conceptualized and developed a competitive events database to assist department managers in new business initiatives

Washington, District Of Columbia, Us

-Planned and implemented various marketing events such as networking receptions and private parties involving: Washington Life’s Holiday Party, Girl’s Night Out at Saks Fifth Avenue, Sundance Film Festival Dinner with Kathleen Matthews and Washington Life’s “Young and the Guest List” debut party.-Secured sponsorship and partnership opportunities with: The Washington Ballet, Young Benefactors of the Smithsonian, Corcoran 1869 Society, Washington National Opera, AFI’s Silverdocs, The Phillips Collection, Saks Fifth Avenue and Neiman Marcus.-Organized all aspects of event sponsorship and production including securing vendors, venues and entertainment as well as negotiating contracts and managing budget.

Los Angeles, Ca, Us

-Acted as public relations contact for entertainment accounts of Sony PlayStation® 2 and PlayStation® Portable-Supported event logistics and planning of large-scale entertainment events for North American launch of PSPTM (PlayStation ® Portable) including an original celebrity fashion show, the consumer launch in New York City, E3 2005 in Los Angeles, and a PSPTM press conference and after-party during CES 2005 in Las Vegas.-Compiled materials for media reports, event status documents, inventory, executive packages and recaps, as well as insurance and vendor information for events.

Bachelor Of Arts (B.A.), Communication And Media Studies

High School Diploma