Heather Hallenbeck Email & Phone Number

I am a transformative leader with a track record of driving strategic growth and innovation in high-tech and consumer electronics industries. In my role as Executive in Residence and Director of Experiential Learning at Marist College's School of Management, I bring real-world corporate expertise to academia. My career spans leadership roles at Kodak, Bose, and Genesys, where I’ve launched disruptive products, established new ventures, and navigated complex markets.With experience across the corporate value chain—from Sales and Supply Chain to Product Development, Marketing, Competitive Intelligence, and Strategic Planning—I’m known for a customer-centric approach and the ability to turn competitive insights into actionable business strategies.At Marist, I enhance the Introduction to Management & Business curriculum through hands-on learning and lead the development of student-run businesses. As senior faculty at the Academy of Competitive Intelligence, I am recognized for my expertise in Competitive Strategy, Market Analysis, Scenario Planning, Product Marketing, and Consumer Insights.I’m passionate about talent development and experiential learning, inspiring students and professionals to thrive in dynamic environments.Skill Highlights:Competitive Intelligence: Competitive Strategy, Briefs & Competitive Analysis, Structured Analytic Techniques, Scenario Planning & War Gaming, Market Performance/Analytics, Consumer Research & InsightsStrategic Planning: Business Strategy, Innovation/New Product Ideation, 5-year Strategic Growth Planning, Category Management, Value Proposition and PositioningProduct Marketing: Product Launch & Go-to-Market Planning, Product Requirements Definition, Stage Gate Process Management, Marketing Communications, Team building and Mentoring

Listed skills include Competitive Analysis, Product Development, Market Research, Go To Market Strategy, and 46 others.