My work as a consultant helps our clients to increase their online sales to international customers and find new opportunities globally. We produce bespoke, actionable international digital strategies to select the best digital sales and digital marketing channels to get a world class digital presence and more visibility online around the digital world for our clients.Our expertise in international digital sales platforms includes:- multilingual websites- multicurrency international e-commerce- international e-marketplaces- international s-commerce (social)- international c-commerce (chat)- selling online through international partners.I have worked with the Department of International Trade and Coast to Capital as well as hundreds of our clients to provide our signature services, which include:- digital business accelerator programmes- international digital strategies- international digital audits- digital training.I have worked on the Train the Trainer programme, run by our Founder, Sarah Carroll, on a range of projects with UNIDO and GOPA.My training work covers the following programmes:- the Programme for Country Partnership (PCP) in Morocco- West Africa Competitiveness Programme (WACOMP) in Ghana- E-commerce Capacity Development Programme (with UNIDO and AWIEF) for women entrepreneurs in South Africa- Opportunities for Youth in Africa (OYA) in Ghana, Kenya, Nigeria and Zambia- Promoting Women's Empowerment (PWE II) for women entrepreneurs in Egypt, Jordan, Lebanon and State of Palestine- Enabling the Future of E-commerce in Rwanda.

I work with a varied range of clients, from international charities such as The Mission to Seafarers and The Prince’s Trust to SMEs and freelance businesses. I place a focus on grasping an in-depth understanding of any business I work with, to ensure I create bespoke digital strategies that align with client's goals and the needs of the end consumer. I walk through any training required and advise on how clients can optimise their websites to raise awareness of their brand amongst their target audience. My main body of work has been helping businesses improve their understanding of digital marketing. I’ve spent time mentoring small business owners on how to leverage all the elements involved in digital marketing and SEO to build an online presence for better engagement with their clients, increased conversions and a return on investment. My services include:- Search engine optimisation (SEO)- Conversion rate optimisation (CRO)- Digital marketing strategy- E-commerce optimisation & strategy- Export marketing strategy- Analytics reporting- Mentoring/ training.

I worked on an export strategy for educational software products. This included international market research and collaborative work with the UKTI (now the Department of International Trade) and Invest NI on overseas market reports, lead generation and building brand awareness.I worked to create a variety of brand and product positioning strategies for the various overseas target markets. I worked alongside the in-house graphic designer to develop an e-commerce website for these markets, carefully creating and optimising the content and producing an SEO strategy.I worked closely with the sales team to source and organise and attend trade shows and events around Europe and the Far East. In addition, I created sales support material, social media and e-newsletter campaigns and executed and evaluated digital and traditional marketing campaigns to support the sales staff out in the field.

In 2009 I accepted the opportunity to become the E-commerce Sales and Marketing Manager for a further four years in the company. I created and developed the e-commerce sales and marketing function within the organisation. This brand-new way of doing business for the company was successful and in my second year of running this department I exceeded the sales target by over 40%.I managed the retail e-commerce department and associated warehouse, reporting directly to the Managing Director.Along with management, recruiting and training of administrative and warehouse staff, I was in charge of the development and marketing of the company's retail website and two other e-marketplace sales platforms, overseeing customer care, order processing, stock control and logistics.My marketing activities included creation of online content, SEO, social media marketing, e-mail marketing, management of affiliate marketing and advertising through other digital and traditional media. I carried out extensive market research through online analytics in order to identify new marketing opportunities, aiding website development and increasing international brand awareness.I developed skills in search engine optimisation (SEO), conversion rate optimisation (CRO) and all areas of digital marketing.

I began as an Export Sales manager in Ulster Weavers from 2006 - 2009 managing sales & key accounts in France, southern Europe, Australasia, the Far East, Africa & South America, reporting directly to the Managing Director.I successfully managed and recruited sales agents and distributors and identified and generated new business in designated sales territories based on my own initiative, whilst working alongside sales administrators to ensure careful coordination and follow through of customer orders.I pro-actively researched each market and travelled extensively to aid with business and product development and pricing for an international market. My travel included organisation and attendance at trade shows and exhibitions abroad.