Heather Hawthorne has been putting words in people's mouths for years. This cheeky, presumptive talent led Heather to launch her own business – wordSTUDIO – in January 2011. She subsequently uncovered a niche in writing tight, original copy for clients in the financial planning, executive leadership, personal wellness, and technology industries in Metro Atlanta. People say she can choose words that describe things perfectly; insiders call her wordsmithery 'pixie dust.'In October 2018, Heather was hired as the Director of Marketing for Integrated Financial Group (IFG), having proven her command of branding, copywriting, and content marketing for independent financial planners. In January 2019, Heather launched IFG's STUDiO, a boutique marketing firm working exclusively with advisor members to define, refine and grow their businesses. Heather left IFG in December 2022 to pursue new career opportunities, amicably ending a decade-long partnership with their advisor members and staff. In March 2023, Heather joined Osaic (formerly Advisor Group) as Vice President, Content Experience with the Event Experiences team.When she's not working or wrangling her teenagers, you can find Heather exploring Atlanta's jazz scene and hanging out with friends. Proudly Canadian and soulfully Southern, Heather's other loves include coffee, kindness, the Lowcountry, rescue dogs, thrift stores, and people who think for themselves.