Heather Henley work email
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Marketing. Content Strategy. Real-World Experience.The world is noisy. If you want your message, your product, to stand out it has to speak to someone. Knowing who that person is, and what they care about, is my first rule in creating compelling content and marketing strategies. Specialties: marketing, content strategy, copywriting, public relations writing, speech writing, media training, media relations, spokesperson, media training, advertising, management, leadership.
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CopywriterLexmarkProspect, Ky, Us
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Marketing And Communications SpecialistsUniversity Of Louisville Nov 2024 - PresentLouisville, Ky, Us -
Freelance Writer And Marketing StrategistSelf-Employed Oct 2022 - Nov 2024
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Content And Design ManagerLexmark Jan 2019 - Oct 2022Lexington, Kentucky, Us
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Industry Content Marketing Manager For Retail, Manufacturing And HealthcareLexmark Jun 2016 - May 2019Lexington, Kentucky, Us
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Marketing Business WriterLexmark May 2014 - May 2016Lexington, Kentucky, Us• Created compelling content (digital, email, print) for Lexmark's channel marketing materials and campaigns.• Worked across the organization to research and identify target audiences and create content that speaks directly to their needs and interests.
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CopywriterLexmark Jun 2012 - May 2014Lexington, Kentucky, Us• Create compelling content for marketing materials for public and B2B websites and more traditional sales materials for targeted campaigns and general product launches• Work across the organization to research and identify target audiences and create content that speaks directly to their needs and interests
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Conference Coordinator, SeniorUniversity Of Kentucky, Training Resource Center Apr 2010 - Jul 2012Lexington, Ky, Us• Handled all logistics and onsite management, including contracting and registration systems for 75+ conferences and training events held through-out the state annually• Developed the first email marketing campaign for the Training Resource Center• Maintain budgets, cost forecasting and performance metrics for all events -
Marketing And EventsThe Multi-Specialty Foundation For Aesthetic Surgical Excellence Jul 2009 - Apr 2010• Managed all aspects of an annual facial cosmetic surgery continuing medical education meeting attended by over 600 physicians and medical staff from around the world• Garnered $153,000 in funding from major pharmaceutical companies through creation of educational grant proposals• Generated $156,000 in revenue by identifying and securing 60 exhibitors for a tradeshow in conjunction with the continuing medical education meeting• Managed and implemented marketing campaign for the plastic surgery practice
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Public Relations Manager, North AmericaLexmark International Jul 2008 - Jul 2009Lexington, Kentucky, Us• Planned, organized and executed strategic public relations and social media plans for Lexmark's consumer products across all North American markets• Secured 19 major press awards for Lexmark’s inkjet products, up from just two prior to assuming those responsibilities• Pitched major national media outlets to generate coverage for Lexmark products in PC World, PC Magazine, ZDNet, Wired, Real Simple and more• Served a key role in the worldwide roll out of a new global brand strategy
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Public Relations SpecialistBig Ass Fans Jun 2005 - May 2008• Planned and managed company-wide global public relations strategy and product specific media relations strategies• Cultivated media contacts that resulted in coverage in major national media including: Fast Company, Entrepreneur, Discovery Channel, Discovery Channel Canada, Popular Mechanics, Wired, and countless trade publications• Lead strategy and focus for niche marketing and PR campaigns via web, direct mail, and email channels resulting in new customer bases and increased sales in existing markets• Developed creative materials including advertising, public relations and viral marketing campaigns for online, print and broadcast media• Conducted media training for key executive staff and sales force• Acted as company spokesperson and central contact for all media inquiries
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Marketing And Events CoordinatorUnited States Dressage Federation 2002 - 2005• Create compelling content for marketing materials for public and B2B websites and more traditional sales materials for targeted campaigns and general product launches• Work across the organization to research and identify target audiences and create content that speaks directly to their needs and interests
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Group Membership Organizations CoordinatorUnited States Dressage Federation 2001 - 2002• Developed relationships with 131 local chapters• Maintained the approximately 30,000 Group Memberships• Determined and implemented yearly goals and budgets• Worked extensively on the planning and implementation of the national convention
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Communication DirectorStudent Government Association, University Of Louisville 1999 - 2000
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Student WriterUniversity Of Louisville 1998 - 1999Louisville, Ky, Us
Heather Henley Skills
Heather Henley Education Details
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University Of LouisvilleCommunication
Frequently Asked Questions about Heather Henley
What company does Heather Henley work for?
Heather Henley works for Lexmark
What is Heather Henley's role at the current company?
Heather Henley's current role is Copywriter.
What is Heather Henley's email address?
Heather Henley's email address is hh****@****tbb.com
What is Heather Henley's direct phone number?
Heather Henley's direct phone number is +185942*****
What schools did Heather Henley attend?
Heather Henley attended University Of Louisville.
What are some of Heather Henley's interests?
Heather Henley has interest in Mmorpgs, Public Relations, Social Media, Marketing, Gaming, Meeting Planning.
What skills is Heather Henley known for?
Heather Henley has skills like Media Relations, Press Releases, Copywriting, Public Relations, Social Media Marketing, Speech Writing, Customer Service, Content Strategy, Marketing Communications, Strategy, Management, Marketing Strategy.
Who are Heather Henley's colleagues?
Heather Henley's colleagues are Daniel O'connor Oconnor, Judit Varga, Peter Zhou, Jeric James, Dale Mullins, Amit Roy, Engr. Marvin V. Cabales, Ece,ect,aae,clssyb.
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