Led end-to-end quantitative user-centered research projects, delivering key insights and recommendations to inform product roadmap for Activation and Referral teams.Led quantitative market research studies on emerging product areas, delivering key insights and recommendations to inform new product development strategy and direction. Owned NPS and Brand Awareness metrics. Conducted quarterly analysis of Brand metrics and year end summaries. Led significant overhaul of NPS and Brand survey design, consulting with Senior R&D leadership.Consulted as survey expert across organization for teams including Business Operations, Cryptocurrency, Cash, Tax, and Investing.Participated in strategic decision making sessions for product planning roadmaps.Methods: Surveys, Behaviour/log analysis, surveys, experimental designTools: SQL, R, Excel, Typeform, Survey Monkey

Conducted research on stress, health, and aging. Published 4 first-author quantitative research reports in scientific journals, 7 talks and 6 poster presentations at research conferences. Selected as top 10 PhDs at Concordia for Public Scholar program.

Taught labs on quantitative statistical analysis and data visualization in SPSS and Excel. Won Council of Canadian Departments of Psychology - Teaching Assistant Award (2021) based on extremely positive student feedback.

Conducted multi-level modeling analyses, reporting on quantitative results and data visualizations for external partner on longitudinal physical activity data sets. Completed report based on key insights extracted from data analysis for client.

Co-Coordinated and facilitated a 3-credit undergraduate seminar on the science of well-being. Responsible for creating course content, structuring class activities, facilitating group process, and conducting evaluation.