Heather Hickman Email & Phone Number

Kirkland, Wa, Us

Seattle, Washington, Us

Direct end-to-end execution of full-funnel monthly marketing campaigns for digital, print, social, and experiential event activations, balancing 15-30 projects simultaneously.Develop campaign project plans and schedule utilizing various project management platforms, i.e. Workfront, Monday, etc.; monitor tasks, timelines, dependencies, and deliverables. Identify risks, implement mitigation strategies, and communicate project milestone status updates to senior leadership.Pinpoint campaign bottlenecks and blockers, collaborating with stakeholders to develop and execute successful long-term solutions that have resulted in reducing overall production timelines by 4 weeks.Oversee and drive annual partnership contract negotiations and media plan development, aligning to organization customer growth and marketing team OKRs. Delivered $3M annual cost-savings in FY’24 while exceeding marketing launch goals.Build and maintain collaborative relationships with internal and external media partners, ensuring alignment with key business priorities and project requirements.

Seattle, Washington, Us

Oversaw monthly cross-functional performance marketing campaigns, across full-price and off-price divisions, working with 3-5 teams. Achieved $200M in annual demand and increased ROI by +80%.Responsible for strategic B2B partnership development, owning full-lifecycle implementation from recruitment to launch, and optimization to sunset. Decreased rework and downtime, and increased efficiencies, resulting in 75% partner headcount reduction.Two-time recipient of annual Cash Call Award for driving over $500k in sales in new and innovative partner collaborations and demonstrating exceptional effort leading to overall Marketing KPI success.Executed end-to-end campaign development including planning, brief and RFP writing, developing messaging strategy, launch, and post-launch analysis.Identified and established innovative testing agendas for audience growth tactics, increasing new customer acquisition by 10%.Controlled and balanced nine-figure annual budgets throughout negotiations, invoicing, and accruals. Presented weekly cost reporting to executive leadership.Managed crucial affiliate relationships including media publications, socials influencers, and loyalty partners. Developed effective new partner affiliate marketing strategies with sales mindset.

Seattle, Washington, Us

Oversaw monthly cross-functional performance marketing campaigns, across full-price and off-price divisions, working with 3-5 teams. Achieved $200M in annual demand and increased ROI by +80%.Responsible for strategic B2B partnership development, owning full-lifecycle implementation from recruitment to launch, and optimization to sunset. Decreased rework and downtime, and increased efficiencies, resulting in 75% partner headcount reduction.Two-time recipient of annual Cash Call Award for driving over $500k in sales in new and innovative partner collaborations and demonstrating exceptional effort leading to overall Marketing KPI success.Executed end-to-end campaign development including planning, brief and RFP writing, developing messaging strategy, launch, and post-launch analysis.Identified and established innovative testing agendas for audience growth tactics, increasing new customer acquisition by 10%.Controlled and balanced nine-figure annual budgets throughout negotiations, invoicing, and accruals. Presented weekly cost reporting to executive leadership.Managed crucial affiliate relationships including media publications, socials influencers, and loyalty partners. Developed effective new partner affiliate marketing strategies with sales mindset.

Seattle, Washington, Us

Managed event and demand generating promotional materials for the customer acquisition program.Supplied data-driven creative content and strategy recommendations to three teams. Facilitated workstream management platform testing, results analytics, and reporting to internal and external stakeholder audiences.Developed creative-based solutions to problems affecting large scale UI projects related to online checkout and customer-facing app experience.Received prestigious Owner at Heart and All-Star Awards for reducing internal and external team friction, and for demonstrating excellence in business partner relationship management.

Seattle, Washington, Us

Collaborated with vendor partners to acquire item samples, assets, and product attributes.Coordinated movement of assets for print and digital projects.Independently established business processes to streamline business process inefficiencies.

Seattle, Washington, Us

Oversaw merchandise item setup; maintained accurate pricing/sku data and created and managed POs.Addressed and resolved supplier compliance issues for both US ad CA contracts.Facilitated vendor agreements, invoicing, and signoff for US and CA supplier contracts.

Seattle, Washington, Us

Seattle, Washington, Us

Seattle, Washington, Us

Bachelor Of Arts - Ba, Fashion Marketing And Management

Associate’S Degree, Business Administration And Management, General

Bachelor Of Arts, Fashion Marketing And Business Management