Heather Hobday Email and Phone Number

hah.works is the freelance graphic design practice of Heather A. Hobday, providing visual solutions for in-house creative teams, arts and culture, and non-profits. hah.works specializes in brand design and typography.Clients include: Motion (creative analytics), Revue Cinema, Centre Kapwa Montréal, Jane & Co, Merlink Communications

Notable campaigns include:• Galentine's Day with The Bachelorette Hannah Godwin; Rakuten Advertising 2022 Golden Link Award Finalist for Most Innovative Campaign• Sports partnerships with Brooklyn Nets and Orlando Magic, with designs featured on their social and web channels• Voucher designs and digital designs featured on air of Ellen Degeneres' 12 days of Giveaways.• Social designs for Drop Sponsored Ne-Yo 2022 VIP Party in NYC• BAU partnership email banners and in-app… Show more Notable campaigns include:• Galentine's Day with The Bachelorette Hannah Godwin; Rakuten Advertising 2022 Golden Link Award Finalist for Most Innovative Campaign• Sports partnerships with Brooklyn Nets and Orlando Magic, with designs featured on their social and web channels• Voucher designs and digital designs featured on air of Ellen Degeneres' 12 days of Giveaways.• Social designs for Drop Sponsored Ne-Yo 2022 VIP Party in NYC• BAU partnership email banners and in-app designs for 500+ brands and 5 million Drop membersResponsibilities include: campaign creative direction and execution around hallmark shopping events, social media content (reels, animated stories, and posts), email marketing banners, in-app banners, user acquisition advertising, and Wordpress CMS designs on B2B and B2C websites. Show less

My responsibilities at NorthOne included: • Developed motion graphic acquisition ads with a growth marketing approach — ad sets beat control twice in Q3 • Designed email marketing and social media posts for SBA PPP Loans to 100,000+ customers• Launched NorthOne's instagram channel and curated social content with customer testimonials, product features, and education• Vector illustrated blog headers using branded guidelines

Responsibilities included:• Wireframing, branding, and developing the webpage for podcast, "Thresholds."• Designing static and motion posts, stories, and ads across Instagram to promote "Thresholds" and exhibition, "There are Times and Places." • Designing a template page for Koffler Digital that matched the typography, colours, webpage grid of the Koffler Arts main website, est. by AKA New Media. This template was applied to over 20 past projects. • Google analytics:… Show more Responsibilities included:• Wireframing, branding, and developing the webpage for podcast, "Thresholds."• Designing static and motion posts, stories, and ads across Instagram to promote "Thresholds" and exhibition, "There are Times and Places." • Designing a template page for Koffler Digital that matched the typography, colours, webpage grid of the Koffler Arts main website, est. by AKA New Media. This template was applied to over 20 past projects. • Google analytics: Troubleshooting code on Koffler Digital and documenting weekly + monthly active and new users• Maintaining UX/UI practices in accordance with AODA colour compliance and optimizing web designs across tablet and mobile• Maintaining best SEO practices on Wordpress using Yoast Show less

During the last two years of my undergrad, I did a work study with AMPD’s (Arts, Media, Performance and Design) eLearning team. Responsibilities included:• Collaborating with professors, the coordinator, and film production team to build engaging, educational content• Build out title designs for animated videos, and design cohesive and scalable course banners on an eLearning platform called Moodle.

Working at Universe allowed me to deep-dive into the world of product design and human-centric design. Responsibilities included:• Using an agile workflow, collaborating closely with developers and product managers to build mobile experiences, namely "Seats" in my time• Discovering an appreciation for UX best practices, prototyping, wireframing, user research, user testing, user personas and scenarios

Flipp was my foray working on a creative team of a CD, art director, designers, and an in-house photographer. Responsibilities included:• Creating static and motion ads that were used across all consumer-facing social platforms for growth and acquisition. We reviewed CPI, CVR, and CTR to identify performance and growth marketing opportunities• Adhering to creative and marketing briefs, taking regular creative feedback, and brainstorming upcoming campaign ideas• Prop styling and… Show more Flipp was my foray working on a creative team of a CD, art director, designers, and an in-house photographer. Responsibilities included:• Creating static and motion ads that were used across all consumer-facing social platforms for growth and acquisition. We reviewed CPI, CVR, and CTR to identify performance and growth marketing opportunities• Adhering to creative and marketing briefs, taking regular creative feedback, and brainstorming upcoming campaign ideas• Prop styling and lighting assisting with the in-house photographer• Collaborating on marketing campaigns end-to-end, from brainstorm to GTM• Image manipulation for Flipp flyers / circulars and ads Show less