Heather Hochhauser Email & Phone Number

New York, Ny, Us

New York, New York, Us

New York, New York, Us

New York, New York, Us

New York, New York, Us

New York, New York, Us

New York, Ny, Us

• Work with minimal direction effectively and efficiently with a solutions-oriented attitude• Advise creative and account teams on digital opportunities by maintaining a broad knowledge of emerging technologies and trends• Manage best-in-class production for web, mobile and emerging platforms and animation• Oversee UX development for web projects and present sitemaps/wireframes to internal stakeholders and clients• Write technical requirements for web/application projects and manage QA testing/acceptance• Participate in RFP responses, pitch development and presentations for potential business• Consult with account and strategy to formulate digital strategies for yearly tactical planning as well as stand-alone projects• Develop and cultivate partnerships with outside vendors for existing and future client opportunities• Craft and track scopes, estimates and timing for large web and animation projects while identifying areas with potential risk• Ideate digital campaign execution and placement to help turn complex science into a meaningful and compelling story• Partner with analytics teams and services to track marketing campaign performance

New York, Ny, Us

• Lead PM initiatives for the following Healthcare/Pharma clients: Genentech, Baxter, Astellas, Impax, Medivation • Developed and maintained project scopes, estimates, timelines, briefs, status reports and best practice documentation• Managed the strategy, UX, creative, copy, editorial, med-legal review and development/production process• Conducted daily or weekly full-team internal status meetings and actively participated in all client status meetings • Created/rolled-out company-wide processes which include: Clarizen updates and usage, time-entry, estimate creation, capacity planning / resource needs and create step-by-step tutorial docs for training and compliance• Past Projects include: 10 mobile/ipad apps, 25 websites (disease ed, branded, patient, hcp, microsites, responsive design), 15 rich media campaigns (banner ads, email blasts, social media campaigns), 15 prints (direct mails, brochures, posters, starter kits, co-pay cards), 10 conventions/conferences, 10 videos (3D MOAs/MODs, case studies, patient testimonials), 10 strategy (SEO, analytics, concepting, quant/qual testing), and more...

Chicago, !L, Us

(Betterfly was acquired by Takelessons.com in January 2014 and was an online platform that empowered service providers and small business owners by providing tools to help them grow and manage their businesses. Betterfly had over 100,000 registered users in need of guidance with their SEO, social media presence, advertising, scheduling, and more.) • Generated product specification documents, wireframes, user flowcharts and design briefs• Researched competitors and other comparable technologies and trends to maintain a strong understanding of the marketplace• Executed paid digital media placements on Facebook and Google• Coordinated development, design, production and community management teams to enforce efficiency and due dates • Created QA/QC checklists and assisted in testing and writing tickets for bugs or other technical issues• Scoped project details and timelines and planned status report meetings throughout project lifecycleSome products I’ve worked on: • Customizable personal website with in-line text editing and design editing tools • Site-wide search pages containing SEO keywords and robust filtering options • Online booking and payment flows • Referral rewards program and invite tool Since I started at Betterfly: • We were featured in Mashable, The New York Times, TechCrunch, Thrillist and more • We received funding from Lightbank, a VC company started by the founders of Groupon • The amount of unique daily visitors increased from an average of 100 to 8,000

Us

- Awarded 1st place nationally for developing the best campaign for the General Motors College Discount Promotion- Developed creative brief based on GM brand research, and consumer quantitative and qualitative research- Collaborated in conceptualization of full digital campaign with 7 different executions- Supported in design and copywriting for advertisements and final client presentation

New York, Ny, Us

- Assisted the Senior of International Operations for Mars Inc. which includes M&M’s, Snickers, Twix, Orbit, Pedigree and more- Maintained and organized Mars internal network website for clients and all BBDO Mars teams worldwide - Corresponded daily with Senior Mars Account Managers in BBDO offices in all continents- Researched talent fees and music license negotiations to use as materials in current commercial negotiations

Long Island City, Ny, Us

- Participated in weekly brand meetings led by founder and former CEO, Steve Madden- Strategized design and placement of ads in shopping malls nationwide for retail stores- Supported all PR jobs including sample requests, fashion editor correspondence, and events

Bs, The S.I. Newhouse School Of Public Communications -Creative Advertising

Education record