Heather Hollis Email & Phone Number

Philadelphia, Pa, Us

Philadelphia, Pa, Us

𝗥𝗘𝗜𝗠𝗔𝗚𝗜𝗡𝗘𝗦 𝗗𝗜𝗚𝗜𝗧𝗔𝗟 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘𝗦 𝗣𝗥𝗢𝗗𝗨𝗖𝗧 𝗗𝗘𝗦𝗜𝗚𝗡Spearheads the digital vision and strategy for the Digital Experience Product Design division; drives product development lifecycle, omnichannel sales, CX, and design to curate intuitive experiences that elevate business. 𝗣𝗥𝗢𝗙𝗘𝗦𝗦𝗜𝗢𝗡𝗔𝗟 𝗛𝗜𝗚𝗛𝗟𝗜𝗚𝗛𝗧𝗦 / 𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦 ◑ Leads product design strategy and UX to capture the consumer's voice and ensure world-class product experiences; creates scalable solutions across product development, operations, and business entities.◑ Influences product development and operations across Sales, CX, Mobile, Retail, Marketing, and Design to transform deep customer insights into innovative product experiences.◑ Oversees $MM operating budget and 45+ UX/UI Designers on conversational design, prototyping, experiential design, journey design, project management, and production. ◑ Guides well-defined product strategy to translate design solutions into high-value business impact. ◑ Leverages data-driven insights and KPIs to shape enhancements and yield high-performing end-to-end products that solve critical business challenges. ◑ Empowers high-performing teams to reimagine design capabilities and product solutions that scale.

Philadelphia, Pa, Us

𝗥𝗘𝗧𝗛𝗜𝗡𝗞𝗜𝗡𝗚 𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦 & 𝗖𝗥𝗘𝗔𝗧𝗜𝗩𝗘 𝗔𝗗𝗩𝗘𝗥𝗧𝗜𝗦𝗜𝗡𝗚 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘𝗦Quarterbacks the creation, launch, and leadership of Good Kid from scratch, the full-service boutique advertising and communications agency for Xfinity’s products and services. Catalyzes traditional and digital product business start-up within a global Fortune 50 company and award-winning brand to deliver top-tier work and performance. 𝗦𝗧𝗔𝗥𝗧-𝗨𝗣 𝗢𝗣𝗘𝗥𝗔𝗧𝗜𝗢𝗡𝗦◑ Built the 150+ Tier 1 talent team, exceeding and embracing diversity and cultural standards.◑ Oversees a $MM operating budget with full P&L responsibility; reduced big advertising spending by double digits.𝗣𝗥𝗢𝗗𝗨𝗖𝗧 𝗜𝗡𝗡𝗢𝗩𝗔𝗧𝗜𝗢𝗡 & 𝗗𝗜𝗚𝗜𝗧𝗔𝗟 𝗢𝗣𝗧𝗜𝗠𝗜𝗭𝗔𝗧𝗜𝗢𝗡◑ Constructs work models and standards and completes project development for digital, TV, social, radio, retail, and acquisition work, including talent, business operations, account leadership, and creative strategy. 𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦 𝗜𝗠𝗣𝗔𝗖𝗧 & 𝗣𝗘𝗥𝗙𝗢𝗥𝗠𝗔𝗡𝗖𝗘 ◑ Owns full KPI accountability; drives data-centric performance reporting and brings transparency to the performance dashboard; qualifies present-day business impact and strategy to scale for future initiatives.

Philadelphia, Pa, Us

Led the digital transformation team responsible for the experience design for Xfinity.com, including apps and web experiences, yielding large % of broadband product revenue and significantly optimizing total eCommerce. Oversaw a $MM operating budget and an 80+ team; determined incremental steps needed to realize vision and align the organization to achieve deliverables. 𝗗𝗜𝗚𝗜𝗧𝗔𝗟 𝗧𝗥𝗔𝗡𝗦𝗙𝗢𝗥𝗠𝗔𝗧𝗜𝗢𝗡 | 𝗨𝗫 𝗜𝗡𝗡𝗢𝗩𝗔𝗧𝗜𝗢𝗡◑ Drove digital transformation to redesign the entire UX; created a content management system with new ways to sell online. Laid the foundation for consumer personalization and 1:1 experiences. 𝗘-𝗖𝗢𝗠𝗠𝗘𝗥𝗖𝗘 𝗢𝗣𝗧𝗜𝗠𝗜𝗭𝗔𝗧𝗜𝗢𝗡 | 𝗠𝗨𝗟𝗧𝗜-𝗣𝗥𝗢𝗗𝗨𝗖𝗧 𝗩𝗜𝗦𝗜𝗢𝗡/𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬◑ Architected experience design and product roadmap to optimize the eCommerce funnel for faster sales and increased conversion rates. Directed a multi-product vision to drive tangible business impact.

Philadelphia, Pa, Us

Led the design and UX for customer experience initiatives for T.V. and entertainment-connected devices. Captured the end-to-end customer journey from sales to activation across the complete consumer experience. 𝗖𝗨𝗦𝗧𝗢𝗠𝗘𝗥 𝗝𝗢𝗨𝗥𝗡𝗘𝗬 𝗠𝗔𝗣𝗣𝗜𝗡𝗚 / 𝗨𝗫 𝗦𝗢𝗟𝗨𝗧𝗜𝗢𝗡𝗦 & 𝗗𝗘𝗦𝗜𝗚𝗡◑ Established the customer journey modeling processes used today company-wide; Led a multidisciplinary team, including visual designers, information designers, production artists, strategists, and prototypes.𝗖𝗢𝗡𝗦𝗨𝗠𝗘𝗥 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘 & 𝗧𝗘𝗖𝗛𝗡𝗢𝗟𝗢𝗚𝗬 𝗜𝗡𝗡𝗢𝗩𝗔𝗧𝗜𝗢𝗡◑ Key initiatives included UX onboarding experiences, self-service (My Account mobile, Tech ETA, X1 STB), Einstein, and Tech Nucleus employee tools.

Philadelphia, Pa, Us

Led the product design and UX across all platforms, including mobile, STB, web, and connected devices. Redesigned the customer profile to deliver a fully personalized and modernized experience. Spearheaded “X2”, a redesigned experience for cloud-based entertainment platform across all devices. Launched “X1”, the first cloud-based UI entertainment platform for cable and flexible TV experience.

Redwood City, Ca, Us

Evolved and led global digital and online web strategy and UX design across all products for the digital interactive gaming and entertainment company; launched the new brand Origin. Designed/scaled products for global rollout: Origin web/app, E.A. Store, EASports.com, EA.com, and EADM. Redesigned E.A.’s digital DTC initiative; unified customer profile to be platform-agnostic and cloud-based.

Atlanta, Georgia, Us

Directed the UX and design across all products for complete business lines/brands, including CNN, Cartoon Network, Turner Sports, TNT, TBS, TruTV, and Turner International. Products include mobile apps, websites, ad platforms for on-demand products, and next-gen digital products.

Atlanta, Georgia, Us

New York, New York, Us

Manhattan Beach, Ca, Us

New York, Ny, Us

New York, Ny, Us

Master Of Professional Science, Mps, Interactive Telecommunications, Interactive Telecommunications

Bachelor Of Arts, B.A., History And Fine Arts, Art History, Fine Arts

Leadership For Top Women Leaders

Spanish Studies