Heather Malakowsky Email & Phone Number

Bloomington, Minnesota, United States

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Build and oversee organization's sponsorship activation programs that drive business opportunities; create/enhance national, regional and local reputation and visibility for all brands. Identify, analyze and recommend sponsorship opportunities in key markets to company leadership, executive sponsors and business units. Evaluate contracts and negotiate with sponsorship properties/events. Manage execution of sponsorship activation to ensure timeliness of promotional elements, creative production, on-site promotions, advertising, and ensure that all legal guidelines are in compliance.Develop and advance cross-functional relationships with other departments and/or clientele to create and execute sponsorships; including event related promotions, developing unique programs for each client, as well as capitalizing on the synergies between departments where applicable.Define and develop overall strategy for growing organization's national corporate sponsorship and experiential/cause marketing portfolio. Develops and conduct evaluation tool for sponsorship program to improve return on investment and determine viability of the opportunity. Coordinate services for events and sponsorships, including but not limited to: accommodation and transportation for participants, facilities, catering, signage, displays, special needs requirements, printing and event security. Manage department budget vs. forecast.

Bloomington, Mn

 Recruit prospective students; successfully utilize the admissions process/script to maximize benefits for each student Ability to answer inquiries in regards to objectives, requirements and content of all programs offered by the university Assure all required reports and enrollment requirements are current and accurate; maintain accurate records Work cohesively with admissions, financial aid, & academics teams to reach campus budget Facilitated special projects in addition to assigned job responsibilities to assist Director of Admissions Assist in the hiring process of new admission team members

St.Louis Park Mn

Act as sales representative for employee recreation service programs, including experience with cold callingBook, promote and host numerous events throughout the Twin Cities Metro AreaManage event timelines and ensure all pre and post event materials are distributed efficientlyCreate and distribute marketing and promotional materials for over 30 clients in a two month time frameConduct correspondence through various avenues including email, flyers, paycheck stuffers, poster boards, in person, and exhibitsManage client expectations and design promotional materials to align with brand positioningEstablish and manage relationships with numerous clientsCreate, execute and host exhibit events for numerous clients

Blaine, Mn

Event assistant at over 25 National Sports Center events Assisted with team and player registration for over 25 National Sports Center eventsCoordinate apparel distribution to event staff and volunteersTrouble shoot issues with registration and event execution; revise policies to implement if such events occurAct as event liaison for event sponsors; The Schwan Food Company, PUMA and T-MobileFormulate plans for interactive promotions to educate Schwan’s USA Cup participants and their families on The Schwan Food CompanyFormulate logistic request reports for numerous event subcategoriesAssisted in drafting vendor contracts as well as sanctioning contracts for the various governing bodies within the youth soccer communityConduct phone and electronic correspondence with hundreds of team leaders to ensure required paperwork and payments are made correctly and in an efficient mannerHire and manage workforce of interactive zone; develop staffing plan for workersSupervise summer internsFacilitate special projects in addition to assigned job responsibilities; recruit, schedule and train event volunteersWork within proposed budgets and track expenses and purchase ordersProvide assistance to tournament directors as desiredProduce event wrap-up report; including project timelines, vendors, expense reports, contacts, and event feedback

Blaine, Mn

Event assistant at National Sports Center homegrown eventsFormulated a plan for an interactive promotion to educate Schwan’s USA Cup participants and their families about The Schwan Food Company while providing entertainment to Schwan’s USA Cup playersOrdered all supplies needed for operation of interactive zoneManaged set up and tear downDeveloped a staffing plan with job descriptions for workers of the interactive zoneHired and managed workforce Organized all elements of a concert to follow the Schwan’s USA Cup opening ceremoniesCreated appreciation party for coaches at Schwan’s USA CupCompleted equipment and logistics request formsProduced an instructional wrap-up report

 Readily answered inquires regarding the programs the YMCA offers Facilitated new member registration as well as program registration Provided efficient responses to member questions and concerns Worked closely with program directors and other staff to ensure all members are provided a great experience every time they entered the facility Provided administrative support to program directors Acted as Service Center receptionist Managed incoming and outgoing mail correspondence

Marshall, Mn

Planned, coordinated, and executed fundraising effortsCreated, organized, and sent informational packets to perspective athletesCoordinated team and individual workouts as well as practice schedulesOrganized travel means and itineraries for spring competitionsMaintained contact with 2009-2010 recruits; responded to recruits’ questions and concerns

St.Paul, Mn

Assisted with carrying out game day functionsFacilitated and executed St. Paul Saints Spot Light GamesFacilitated and executed promotional games and activitiesProvided a safe and fun atmosphere for fans

M.B.A., Business Leadership

B.S., Physical Education; Sports Management

Activities and Societies: Southwest Minnesota State University Women's Soccer Team Fellowship of Christian Athletes -Obtained my B.S..