Seasoned marketing professional driven by data and customer insights to grow annual recurring revenue, loyalty, advocacy, and market share. Experience working with executives and cross-functional marketing, sales and customer success teams to build integrated multi-channel marketing programs that drive customers to and through the sales funnel to close new business, renewal, and upsell / expansion. Broad technology industry experience across multiple sectors including Cloud / SaaS, IT research subscriptions, consulting, and hardware.• Go-to-market strategy, integrated marketing campaigns, product launches, analyst relations, public relations, digital demand generation, ABM, sales enablement • Persona development, messaging architecture, and product positioning• Thought leadership and content marketing campaigns• Brand strategy, identity, positioning, and differentiating value proposition creation• Team leadership, cross-functional collaboration, budget planning and managementEmail: heather@heatherhughes.meProfile background photo credit: Siegmund Kamau / CC-BY-SA-3.0
Listed skills include Integrated Marketing, Marketing Strategy, Marketing Communications, Online Marketing, and 44 others.