Heather Hughes

Heather Hughes Email and Phone Number

Marketing Leader | CX AI & Analytics | Data & Results Driven | Entrepreneurial Thinker + Doer @ NICE
Heather Hughes's Location
Bend, Oregon, United States, United States
Heather Hughes's Contact Details
About Heather Hughes

Seasoned marketing professional driven by data and customer insights to grow annual recurring revenue, loyalty, advocacy, and market share. Experience working with executives and cross-functional marketing, sales and customer success teams to build integrated multi-channel marketing programs that drive customers to and through the sales funnel to close new business, renewal, and upsell / expansion. Broad technology industry experience across multiple sectors including Cloud / SaaS, IT research subscriptions, consulting, and hardware.• Go-to-market strategy, integrated marketing campaigns, product launches, analyst relations, public relations, digital demand generation, ABM, sales enablement • Persona development, messaging architecture, and product positioning• Thought leadership and content marketing campaigns• Brand strategy, identity, positioning, and differentiating value proposition creation• Team leadership, cross-functional collaboration, budget planning and managementEmail: heather@heatherhughes.meProfile background photo credit: Siegmund Kamau / CC-BY-SA-3.0

Heather Hughes's Current Company Details
NICE

Nice

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Marketing Leader | CX AI & Analytics | Data & Results Driven | Entrepreneurial Thinker + Doer
Heather Hughes Work Experience Details
  • Nice
    Director, Product Marketing
    Nice Jul 2023 - Present
    Hoboken, New Jersey, Us
    Director, Product Marketing, NICE Customer Experience Analytics overseeing product marketing team for Enlighten AI for CSAT, Enlighten AutoSummary, Enlighten Gen-Insights, Enlighten XO, Interaction Analytics, and Voice of the Customer.
  • Nice
    Director, Marketing
    Nice Jan 2020 - Jul 2023
    Hoboken, New Jersey, Us
    Head of Marketing for Customer Loyalty Solutions (CLS) LoB; oversaw product marketing, sales enablement, thought leadership, demand generation, and analyst relations.NICE Feedback Management powers enterprises to combine and analyze millions of customer interactions, solicited feedback, and operational data to uncover blind spots, increase customer satisfaction, and improve agent performance. NICE Feedback Management enables companies of all sizes across the globe to act on feedback and transform the customer experience at scale. A holistic solution unified with CXone and the NICE portfolio, NICE Feedback Management delivers superior analytics to operationalize feedback on the frontline and across the comprehensive customer journey.• Collaborated across NICE to drive shared success, partnering with sales, product marketing, product management, and customer success• 30% YoY sales pipeline increase • 25% YoY new business ACV growth; fastest growing CXone application• 200% YoY growth in total deals, diversifying across Enterprise, Midmarket, and SMB
  • Nice
    Sr. Corporate Communications Manager
    Nice Oct 2017 - Jan 2020
    Hoboken, New Jersey, Us
    NICE CXone is the cloud contact center software leader with the world’s #1 cloud customer experience platform. CXone unifies best-in-class Omnichannel Routing, Analytics, Workforce Optimization, Automation and Artificial Intelligence on an Open Cloud Foundation. CXone empowers organizations to provide exceptional customer experiences by acting smarter and responding faster to consumer expectations. • Created and implemented segment and persona driven public relations strategy• 57% YoY increase in target media coverage, 28% YoY increase in executive bylines • Achieved share of voice leader in target media; won ten industry awards from 2018 to 2019 • Named a Leader in Gartner Magic Quadrant for Cloud Contact Center as a Service and Forrester Wave for Cloud Contact Centers • Led Customer Experience (CX) Transformation Benchmark to drive media coverage and generate demand
  • Heather Hughes Marketing Excellence
    Marketing Strategist
    Heather Hughes Marketing Excellence Jun 2011 - Sep 2017
    Bend, Or, Us
    Clients & Work: • inContact (NICE CXone): Delivered CCaaS and WFM thought leadership working with CMO, product marketing, and PR; developed research-based thought leadership dossier for sales enablement • ProcureAbility: Led successful re-launch of company in six months, with no hiccup in revenue growth; collaborated to ideate new company name, led brand identity, positioning, messaging, and launch including new website, customer communications, and sales tools • Smiths Detection (aviation security): Developed thought leadership content for Internet of Things (IoT) and machine learning (ML) solutions• Extra Space Storage (S&P 500 company): Primary customer research evaluated new business investment • White Knight Fluid Handling (semiconductor manufacturing supplier, a Graco company): Transformed brand for future sale to Graco, including plans for 10X revenue growth in adjacent and new markets such as solar and industrial; performed market, customer, and competitive analysis; led brand identity strategy, corporate positioning, messaging, and product differentiation; developed thought leadership, website content, and product collateral
  • Procureability
    Director Of Marketing
    Procureability Mar 2008 - May 2011
    Jacksonville, Fl, Us
    • Head of Marketing; led brand identity strategy, positioning, messaging, demand generation, prospect cultivation, content marketing, website, SEO / SEM, PR, and events including Denali Group-hosted summits • Rolled three business units under unified brand; launched website and sales materials • Results include: 3-year revenue growth of 237%, 20% annual database growth, 35% website unique visits increase, 94% increase in whitepaper downloads
  • Outsell Inc
    Director Of Marketing Communications
    Outsell Inc 2006 - 2007
    Carmel, Ca, Us
    • Led development of new brand identity, website design, and sales collateral• Developed messaging, wrote content, and drove sales collateral for new executive membership subscription service
  • Burton Group
    Vice President Of Marketing
    Burton Group Jan 2003 - Jun 2005
    Us
    • Developed growth-oriented programs that contributed to 18 to 20%+ annual growth rates (bootstrapped)• Increased average client contract value 43% with new service go-to-market launch• Achieved 92% renewal rate among focus accounts• Grew lead generation 176%, increased conference attendance 22%; doubled press coverage in 18 months

Heather Hughes Skills

Integrated Marketing Marketing Strategy Marketing Communications Online Marketing Competitive Analysis Marketing Lead Generation Strategy Strategic Planning B2b Marketing Messaging Brand Development Market Research Business Strategy Strategic Communications Leadership Management Positioning Advertising Content Marketing Writing Customer Relationship Management Digital Marketing Demand Generation Online Advertising B2b Marketing Strategy Differentiation Go To Market Strategy Market Analysis Business Growth Strategies Brand Identity Strategy Customer Loyalty Management Software As A Service Cloud Applications Technology Marketing Budget Management Customer Retention Customer Segmentation Strategy Customer Journey Mapping Collaborative Leadership Thought Leadership Corporate Branding Unique Selling Proposition Content Strategy Editing Public Relations Event Planning Membership Retention

Heather Hughes Education Details

  • The University Of Texas At Austin
    The University Of Texas At Austin
    Advertising
  • University Of Utah
    University Of Utah
    Communications

Frequently Asked Questions about Heather Hughes

What company does Heather Hughes work for?

Heather Hughes works for Nice

What is Heather Hughes's role at the current company?

Heather Hughes's current role is Marketing Leader | CX AI & Analytics | Data & Results Driven | Entrepreneurial Thinker + Doer.

What is Heather Hughes's email address?

Heather Hughes's email address is hh****@****msn.com

What is Heather Hughes's direct phone number?

Heather Hughes's direct phone number is +154161*****

What schools did Heather Hughes attend?

Heather Hughes attended The University Of Texas At Austin, University Of Utah.

What skills is Heather Hughes known for?

Heather Hughes has skills like Integrated Marketing, Marketing Strategy, Marketing Communications, Online Marketing, Competitive Analysis, Marketing, Lead Generation, Strategy, Strategic Planning, B2b Marketing, Messaging, Brand Development.

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