Heather Hughes Email and Phone Number
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Heather Hughes personal email
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Seasoned marketing professional driven by data and customer insights to grow annual recurring revenue, loyalty, advocacy, and market share. Experience working with executives and cross-functional marketing, sales and customer success teams to build integrated multi-channel marketing programs that drive customers to and through the sales funnel to close new business, renewal, and upsell / expansion. Broad technology industry experience across multiple sectors including Cloud / SaaS, IT research subscriptions, consulting, and hardware.• Go-to-market strategy, integrated marketing campaigns, product launches, analyst relations, public relations, digital demand generation, ABM, sales enablement • Persona development, messaging architecture, and product positioning• Thought leadership and content marketing campaigns• Brand strategy, identity, positioning, and differentiating value proposition creation• Team leadership, cross-functional collaboration, budget planning and managementEmail: heather@heatherhughes.meProfile background photo credit: Siegmund Kamau / CC-BY-SA-3.0
Nice
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Director, Product MarketingNice Jul 2023 - PresentHoboken, New Jersey, UsDirector, Product Marketing, NICE Customer Experience Analytics overseeing product marketing team for Enlighten AI for CSAT, Enlighten AutoSummary, Enlighten Gen-Insights, Enlighten XO, Interaction Analytics, and Voice of the Customer. -
Director, MarketingNice Jan 2020 - Jul 2023Hoboken, New Jersey, UsHead of Marketing for Customer Loyalty Solutions (CLS) LoB; oversaw product marketing, sales enablement, thought leadership, demand generation, and analyst relations.NICE Feedback Management powers enterprises to combine and analyze millions of customer interactions, solicited feedback, and operational data to uncover blind spots, increase customer satisfaction, and improve agent performance. NICE Feedback Management enables companies of all sizes across the globe to act on feedback and transform the customer experience at scale. A holistic solution unified with CXone and the NICE portfolio, NICE Feedback Management delivers superior analytics to operationalize feedback on the frontline and across the comprehensive customer journey.• Collaborated across NICE to drive shared success, partnering with sales, product marketing, product management, and customer success• 30% YoY sales pipeline increase • 25% YoY new business ACV growth; fastest growing CXone application• 200% YoY growth in total deals, diversifying across Enterprise, Midmarket, and SMB -
Sr. Corporate Communications ManagerNice Oct 2017 - Jan 2020Hoboken, New Jersey, UsNICE CXone is the cloud contact center software leader with the world’s #1 cloud customer experience platform. CXone unifies best-in-class Omnichannel Routing, Analytics, Workforce Optimization, Automation and Artificial Intelligence on an Open Cloud Foundation. CXone empowers organizations to provide exceptional customer experiences by acting smarter and responding faster to consumer expectations. • Created and implemented segment and persona driven public relations strategy• 57% YoY increase in target media coverage, 28% YoY increase in executive bylines • Achieved share of voice leader in target media; won ten industry awards from 2018 to 2019 • Named a Leader in Gartner Magic Quadrant for Cloud Contact Center as a Service and Forrester Wave for Cloud Contact Centers • Led Customer Experience (CX) Transformation Benchmark to drive media coverage and generate demand -
Marketing StrategistHeather Hughes Marketing Excellence Jun 2011 - Sep 2017Bend, Or, UsClients & Work: • inContact (NICE CXone): Delivered CCaaS and WFM thought leadership working with CMO, product marketing, and PR; developed research-based thought leadership dossier for sales enablement • ProcureAbility: Led successful re-launch of company in six months, with no hiccup in revenue growth; collaborated to ideate new company name, led brand identity, positioning, messaging, and launch including new website, customer communications, and sales tools • Smiths Detection (aviation security): Developed thought leadership content for Internet of Things (IoT) and machine learning (ML) solutions• Extra Space Storage (S&P 500 company): Primary customer research evaluated new business investment • White Knight Fluid Handling (semiconductor manufacturing supplier, a Graco company): Transformed brand for future sale to Graco, including plans for 10X revenue growth in adjacent and new markets such as solar and industrial; performed market, customer, and competitive analysis; led brand identity strategy, corporate positioning, messaging, and product differentiation; developed thought leadership, website content, and product collateral -
Director Of MarketingProcureability Mar 2008 - May 2011Jacksonville, Fl, Us• Head of Marketing; led brand identity strategy, positioning, messaging, demand generation, prospect cultivation, content marketing, website, SEO / SEM, PR, and events including Denali Group-hosted summits • Rolled three business units under unified brand; launched website and sales materials • Results include: 3-year revenue growth of 237%, 20% annual database growth, 35% website unique visits increase, 94% increase in whitepaper downloads -
Director Of Marketing CommunicationsOutsell Inc 2006 - 2007Carmel, Ca, Us• Led development of new brand identity, website design, and sales collateral• Developed messaging, wrote content, and drove sales collateral for new executive membership subscription service -
Vice President Of MarketingBurton Group Jan 2003 - Jun 2005Us• Developed growth-oriented programs that contributed to 18 to 20%+ annual growth rates (bootstrapped)• Increased average client contract value 43% with new service go-to-market launch• Achieved 92% renewal rate among focus accounts• Grew lead generation 176%, increased conference attendance 22%; doubled press coverage in 18 months
Heather Hughes Skills
Heather Hughes Education Details
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The University Of Texas At AustinAdvertising -
University Of UtahCommunications
Frequently Asked Questions about Heather Hughes
What company does Heather Hughes work for?
Heather Hughes works for Nice
What is Heather Hughes's role at the current company?
Heather Hughes's current role is Marketing Leader | CX AI & Analytics | Data & Results Driven | Entrepreneurial Thinker + Doer.
What is Heather Hughes's email address?
Heather Hughes's email address is hh****@****msn.com
What is Heather Hughes's direct phone number?
Heather Hughes's direct phone number is +154161*****
What schools did Heather Hughes attend?
Heather Hughes attended The University Of Texas At Austin, University Of Utah.
What skills is Heather Hughes known for?
Heather Hughes has skills like Integrated Marketing, Marketing Strategy, Marketing Communications, Online Marketing, Competitive Analysis, Marketing, Lead Generation, Strategy, Strategic Planning, B2b Marketing, Messaging, Brand Development.
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